This document provides guidance on developing a social media strategy and content plan. It encourages readers to evaluate their social media challenges and goals. It then outlines key ingredients for an effective social media presence, including platforms, time, planning, content, audience and metrics. Readers are guided through an exercise to collaboratively develop a one-week social media plan for a sample business announcing a new product. The document emphasizes the importance of consistency, promotion and measurement for social media success.

1. SOCIAL MEDIA What’s Your Recipe?

2. LET’S BE HONEST

3. MEASURE YOURSELF How Comfortable Are You
With Social Media?

4. WHAT ARE 2 OF YOUR SOCIAL
MEDIA CHALLENGES?
Take 3 Minutes to Write
Them Down

5. SHARE A CHALLENGE Let’s Talk About Them

6. SOCIAL MEDIA RECIPE What Goes in it?

7. WHAT INGREDIENTS DO YOU NEED
•Social Media
•Time
•Planning &
Consistency
•Content
•Audience
•Goals
•Resources

8. WHAT CAN YOU MAKE?
•Styles:
•Visuals: Video +
Photo
•Engagement:
Questions/Trivia
•Combo
•Content:
•Your website
•Industry sources
•Your blog

9. WHAT CAN YOU MAKE?

10. LET’S COOK TOGETHER Ready to Try One?

11. LET’S COOK TOGETHER
Your Ingredients:
• Business: Yummylicious Cupcakes (One
location bakery)
• Scenario: You have a brand new flavor
(PB&J) to introduce to the public on
Friday, July 22.
• Available Social Media: Social Media:
Facebook, Twitter & Instagram
• How Will You Leverage Social Media to
Announce the New Flavor?
Social
Media Site
Sun Mon Tues Wed Thurs Fri Sat
Facebook
Twitter
Instagram
Option:

12. LET’S COOK YOUR MEAL Ready to Try Your Recipe?

13. LET’S CREATE YOUR RECIPE
1. Let’s partner/group up.
2. Create one week of social media content.
 Use the template.
 Use the tools we talked about.
 Brainstorm different approaches/options.
 Be creative, resourceful, relevant & reasonable.
3. Time: 20 minutes
4. Goal: Everyone to leave with one week of social media content!

14. SHARE YOUR RECIPE What’d You Cook Up?

15. WRAP UP & TAKEAWAYS Ready to Get Cooking?

16. TAKEAWAYS
•Be on social media
•Utilize free resources
•Make time
•Strategize
•Be consistent
•Promote your social media
•Measure

17. Q & A: READY TO CONQUER?

18. LET’S SEE WHAT YOU MAKE!
1. Tag FunnelCake in one
of your social media
messages next week.
 Facebook
 Twitter
 Instagram
2. We’ll reshare you!

19. THANKS FOR JOINING US! See You on Social Media!