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Startup Mixology 
Building, Growing, and Celebrating Startup Success 
#FUTUREM 
FRANK GRUBER, TECH COCKTAIL 
@FrankGruber, @TechCocktail 
#StartupMixology
@frankgruber 
@techcocktail 
#FutureM 
#startupmixology 
Building a business can be lonely. 
You are invisible…
#FUTUREM 
Local tech startup news and events 
Helping entrepreneurs enjoy the startup life journey by 
providing resources, connections and community. 
#startupmixology 
@frankgruber 
@techcocktail 
@frankgruber 
@techcocktail
There are a number 
of ingredients…
#FUTUREM 
Celebration is a tool. 
It can be used for 
acknowledging 
and SHARING - 
with your team, 
customers and 
community. 
CC 
derekskey 
on 
Flickr 
@frankgruber 
@techcocktail 
#FutureM 
#startupmixology
#FUTUREM 
Celebration is a tool. 
@frankgruber 
@techcocktail 
#FutureM 
#startupmixology
#FUTUREM 
#FutureM 
#startupmixology 
@frankgruber 
@techcocktail
Celebration is a pivotal stage in the productivity 
process because it allows us to commemorate the 
activity we’ve been so focused on, which builds a 
positive momentum that can continue to propel us 
in the right direction. 
@frankgruber 
@techcocktail 
#FUTUREM 
# 
##startupmixology
Maslow’s Hierarchy of Needs 
#FUTUREM
Celebration Can Help Your... 
#FUTUREM 
->TEAM 
BRAND 
COMMUNITY 
@frankgruber 
@techcocktail #startupmixology
TEAM CELEBRATION 
#FUTUREM 
#FutureM 
#startupmixology 
@frankgruber 
@techcocktail
@frankgruber 
@techcocktail 
CELEBRATE TO MOTIVATE 
#FutureM 
#startupmixology 
#FUTUREM h0p://www.sandiegodjcompany.com/host-­‐a-­‐dance-­‐party/
Celebration Can Help Your... 
#FUTUREM 
TEAM 
->BRAND 
COMMUNITY 
@frankgruber 
@techcocktail 
#SMBInnoLoft 
#startupmixology
@frankgruber 
@techcocktail 
#FUTUREM 
#FutureM 
#startupmixology
OCTOBER 2006 #FutureM 
#startupmixology
APRIL 2014 
#FutureM 
#startupmixology
@frankgruber 
@techcocktail 
#FUTUREM 
#FutureM 
#startupmixology
Celebration Can Help Your... 
#FUTUREM 
TEAM 
BRAND 
->COMMUNITY 
@frankgruber 
@techcocktail #startupmixology
#FUTUREM
#FUTUREM
#FUTUREM Photo 
Credit 
Wan 
Kim: 
h0ps://www.flickr.com/photos/wan_kim/6380931607/
#FUTUREM
#h0FpU:/T/wUwRwE.tMrb img.com/img-­‐51900098/turbine/bal-­‐weekend-­‐review-­‐pg-­‐974/960/960x640
#FUTUREM
#FUTUREM
h0p://www.cnn.com/2013/10/03/living/brit-­‐morin-­‐work-­‐space-­‐decor/ 
#FUTUREM
#FUTUREM
#FUTUREM 
Figure out where 
you need to keep 
a positive HOW? 
spark 
alive & leverage 
celebration as 
tool. 
CC 
derekskey 
on 
Flickr 
@frankgruber 
@techcocktail 
#FutureM 
#startupmixology
For more stories & 
lessons learned from 
• Zappos 
• WordPress 
• Sweetgreen 
• Basecamp 
• Uber 
• and more 
#FUTUREM 
ORDER NOW! 
tech.co/book
#FUTUREM 
Want to come visit us 
downtown Las Vegas?
#FUTUREM 
October(6th(&(7th(at(The(Inspire(Theatre( 
! 
Star&ng!and!growing!great!companies!! 
Growing!healthy!startup!communi6es! 
50!Speakers! 
50!Startups!from!Maine!to!California! 
Mentor!&!Breakout!sessions! 
Evening!startup!showcase!&!compe&&on!! 
! 
Speakers(include:( 
Tony!Hsieh! 
David!Cohen,!coEfounder!TechStars! 
Jenn!Lim,!CEO!Delivering!Happiness! 
Ben!Parr,!Dominate!Fund! 
Brady!Forrest,!Founder!of!Ignite,!Highway!1! 
Founders!of!1871,!1776,!Startup!Ins&tute,!Tech!WildcaQers,! 
BetaSpring,!StarterLeague,!Galvanize,!Contant!Contact,!and! 
more!! 
( 
Tickets(&(Sponsorships(on(sale(now.(Volunteers(needed!(( 
h@p://celebrate.tech.co(
Thank you, thank you very much… 
#FUTUREM 
Email me: 
frankgruber@tech.co 
@frankgruber 
@techcocktail 
tech.co 
CC 
Ethan.K 
on 
Flickr

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