The best social media management software
G2 Crowd just released the first-ever crowdsourced rankings of 13 social media management products based on 350 user reviews. The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor scale determined from social and public data to rank products. HootSuite earned Leader status based on its high scale scores and the highest customer satisfaction rating reported by users; TweetDesk was also named a Leader. High Performers – which also received high customer satisfaction scores but have lower scale scores – include Sprout Social, GroSocial, AgoraPulse, and Sendible. With a social media management tool, marketing departments, organizations and individual users can publish to various social media platforms; users can manage multiple accounts across multiple channels. Many social media products now offer monitoring and analytics features in addition to publishing capabilities. Overall, reviewers reported an 81% rate of satisfaction with the social marketing features of their social media platform; users were most satisfied with the tools' social sharing features (88% rate of satisfaction) and least satisfied with the social advertising capabilities (70% rate of satisfaction).
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The best social media management software
- 1. BEST SOCIAL MEDIA MANAGEMENT SOFTWARE | WINTER 2014 THE GRID℠ FOR SOCIAL MEDIA MANAGEMENT VENDOR LOCATION AND COMPANY SIZE according to LinkedIn CONTENDERS LEADERS LIKELY TO RECOMMEND 90-100% 2,295 San Francisco, CA, USA 47,578 Mountain View, CA, USA 17 San Francisco, CA, USA 105 Chicago, IL, USA 182 Austin, TX, USA 500 Vancouver, Canada 10 Paris, France 12,000 San Francisco, CA, USA SCALE 451 Chandler, AZ, USA 9 London, UK 80-89% FACEBOOK PAGES MANAGER BUDDY MEDIA GOOGLE WILDFIRE AVERAGE SOCIAL SIGNALS 70-79% SPROUT SOCIAL 5,505 Menlo Park, CA, USA 442 San Francisco, CA, USA 85% HOOTSUITE TWEETDECK 10 St. Louis, MO, USA LITHIUM BUFFER SPREDFAST GREMLN GROSOCIAL SENDIBLE AGORAPULSE 96 HOOTSUITE NICHE HIGH PERFORMERS 91 AGORAPULSE 90 SPROUT SOCIAL SATISFACTION 90 GROSOCIAL USER REVIEWS 71 BUFFER 66 TWEETDECK 59 SENDIBLE 42 SPREDFAST 81% 81% NUMBER OF REVIEWS 75% 100% 88% 92% 85% 100% 33 GOOGLE WILDFIRE 28 LITHIUM 100% 66% 35 FACEBOOK PAGES MANAGER 91% 20 GREMLN 88% 40% 7 BUDDY MEDIA CUSTOMER SATISFACTION 350 total reviews IS THE PRODUCT GOING IN THE RIGHT DIRECTION? (0-100)