The 15 Minute Breakdown: 2024 Beauty Marketing Study
Freedom From IT: How To Give Power Back To Marketing & Merchandising Teams
1. Freedom
from
IT:
How
to
Give
Power
Back
To
Marke8ng
&
Merchandising
Teams
Presented by Sponsored by
2. #HolidayCCS
About
CCS
2014
ü 7 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
Big Data & more
ü Featuring industry
analysts and consultants
ü Free for Retail executives
ccs.retailtouchpoints.com/holiday-2014
3. Follow
The
Webcast
On
Twi:er
#HolidayCCS
#HolidayCCS
@ConnectConsumer
@RTouchPoints
@MozuCommerce
@IDCRetailCIO
4. About
Retail
TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with
relevant, insightful content
ü Free Resources such as White
Papers, E-book, Webinars,
Research and Podcasts
www.RetailTouchPoints.com
#HolidayCCS
6. Today’s
Panelists
Miya Knights
Senior Research Analyst,
IDC
Retail
Insights
#HolidayCCS
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Mike Haze
Director Of Product
Management,
Mozu
7. Freedom from IT:
How to Give Power Back To
Marketing & Merchandising Teams
Miya Knights, Senior Research Analyst
IDC Retail Insights,
Thursday, 18th September 2014
9. New bases of competition
Social merchant • Living apps
5 ‘I’ consumers
• Instrumented
• Informed
• Interconnected
• Shopping apps
Stores as Centers
for Omnichannel
Orchestration
• Omnichannel
• Commerce
• Transparency
• Offer Orchestration
• Analytics
• Next Best Action
• Socialytics
• Collective Intelligence
Collaboration
#1: Four pillars of the 3rd platform—
big data, cloud, social, and mobile
— will accelerate transformation of retailing
12. Customer Centric Transformation - Inhibitors
• Conflicting C-level initiatives put
pressure on ability of IT to keep pace
Investment
Priorities
• Demand for real-time analytics
• Mobile engagement imperatives Pace of change
• Speed and quality of customer insight
stymied by lack of analytical agility
Poor IT/LOB
collaboration
20. Scaling to Deliver Relevant Customer Engagement
Confidential and Proprietary Information
MASTER CATALOG
21. Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER!
Customer receives discount based on unique shopping habits
22. Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER!
Customer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMER
Customer receives unique discount based on shopping history
23. Empowering Marketing & Merchandisers
Business users should demand the power to deliver better, more relevant experiences that convert.
Confidential and Proprietary Information
Site and "
Channel Definition
v
Promotion
Management
Customer "
Data "
Management
Catalog
Management
24. Confidential and Proprietary Information
Mozu Overview
ü Converge
Commerce +
Content
ü Predictable
Pricing
ü Multi-Brand,
Multi-Site
ü Omni-Channel
Capabilities
ü Mobile by
design
ü API-first
ü Multi-Tenant
SaaS
ü Open Source"
SDKs
Built for Business
Designed for Innovation
25. Curious to see how Limitless Commerce can
empower your marketing team?
Confidential and Proprietary Information
Let us show you.
Request a demo at mozu.com
27. Q&A
/
Panelists
Miya Knights
Senior Research Analyst,
IDC
Retail
Insights
#HolidayCCS
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Mike Haze
Director Of Product
Management,
Mozu
28. Thank
You
For
Joining
Us
#HolidayCCS
The next session in this series…
5
Steps
to
Deliver
the
Fastest
Mobile
Shopping
Experiences
this
Holiday
Season
Today
at
2PM
ET
/
11AM
PT
ccs.retailtouchpoints.com/holiday-2014