Channel marketers may finally be getting the respect they deserve for their ability to drive revenue and generate brand awareness. But as companies count on them to boost business, the pressure is on to achieve increasingly higher goals. During this session, Laz Gonzalez, Chief Strategy Officer at Zift Solutions, discusses with panelists Jacqueline Woods, Chief Marketing Officer for IBM Global Business Partners and Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives for SAP some of the key opportunities and challenges they believe should be top of mind with channel marketers.

1. #B2BMX
Top-Of-Mind Topics For Channel
Marketers
Matt Hensler – HomeSmart
Lisa Penn – SAP
Mike Gallagher – Q2E
Jamie Mendez - IBM
Laz Gonzalez – Zift Solutions

2. What Keeps Channel Marketing
Leaders Up at Night?
Revenue
Contribution
Partner
Engagement
Partner-
Led
Demand
ROI and
Visibility
#B2BMX
Moderator: Laz Gonzalez
Chief Strategy Officer

3. #B2BMX
§ Jamie Mendez, Director, IBM PartnerWorld
§ Lisa Penn, Senior Director, Global Channel Marketing Strategic Initiatives,
SAP
§ Matt Hensler, Chief Marketing & Innovation Officer, HomeSmart
International
§ Mike Gallagher, Head of Marketing, Q2E
Our Panelists

4. #B2BMX
Top of Mind Issues Facing Channel Marketing Leaders Today
Digital-Transformation
Data
Reliability ROI &
Transparency
Sales & Marketing
Alignment
Marketing
Effectiveness
Adoption for
Automation
Marketing
Enablement
Visibility
& Reporting
Data &
Analytics
Fighting forMindshare
Customer Success
and Retention
Adoption and Engagement

5. Thank You
CONFIDENTIAL
Internal Only
@LazGonzalez
@zift
#B2BMX

6. #B2BMX
Top-Of-Mind Topics For Channel
Marketers
Matt Hensley – HomeSmart
Lisa Penn – SAP
Mike Gallagher – Q2E
Jamie Mendez - IBM
Laz Gonzalez – Zift Solutions