One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing departments. To work cohesively, each team must align its efforts with one another to streamline the marketing and selling process. In this special DemandGen Report, we are profiling 6 leading organizations as part of our second annual Sales & Marketing Alignment Awards.
9. About DemandGen Report
DemandGen Report is a targeted e-media publication spotlighting the strategies
and solutions that help companies better align their sales and marketing
organizations, and ultimately, drive growth. A key component of the publication’s
editorial focuses on the sales and marketing automation tools that enable
companies to better measure and manage their multichannel demand generation
efforts.
www.demandgenreport.com