Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to: * product descriptions * reviews and ratings * video demos By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits. Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.

1. The
State
Of
In-­‐Store
Mobility
Based
on
the
In-­‐Store
Mobile
Marke0ng
Survey,
NRF
2011
Sponsored
by
Presented
by

2. Welcome
Webinar
A8endees
Your
GoToWebinar
A8endee
Viewer
is
made
of
2
parts:
1.
Viewer
Window
2.
Control
Panel
Type
your
quesHon
here
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by
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by

3. Follow
this
webinar
on
Twi6er
using
the
#LiveWebinar
hashtag.
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by
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by

4. About
Retail
TouchPoints
• Launched
in
2007
• Over
20,000
subscribers
• To
provide
execu=ves
with
relevant,
insighAul
content
across
a
variety
of
digital
mediums
Free
subscrip=on
to
our
weekly
newsleFer…
retailtouchpoints.com/signup
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by
Presented
by

5. Panelists
Dan
Lowden
VP
of
Marke?ng
Digby
dlowden@digby.com
@DigbyMobile
Manish
Rai
Head
of
Retail
Marke?ng
Aruba
Networks
mrai@arubanetworks.com
@ArubaNetworks
Moderator:
Debbie
Hauss
Editor-­‐in-­‐Chief
Retail
TouchPoints
debbie@retailtouchpoints.com
@RTouchPoints
Sponsored
by
Presented
by

6. Today’s
Agenda
• Overview
of
Mobility
Survey
Results
• Mobile
Engagement
and
Challenges
• Mobile
Implementa=ons
• Q&A
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by
Presented
by

7. About
the
Survey
• Took
place
between
December
16,
2010
and
January
7,
2011
• Surveyed
4,000
CIOs,
IT
Directors,
and
network
managers
• 54.3%
of
the
respondents
are
running
more
than
250
retail
loca=ons
Top
Results
• “Wi-­‐Fi
Hotspot
for
Customer
Access”
is
the
top
Wi-­‐Fi
ini=a=ve
• Interest
in
"Self-­‐shopping"
is
exploding
as
a
use
for
in-­‐store
Wi-­‐Fi
• Advanced
mobile
applica=on
deployment
is
on
the
rise
Sponsored
by
Presented
by

8. Sponsored
by
Presented
by

9. Sponsored
by
Presented
by

10. Sponsored
by
Presented
by

11. DIGBY
In-­‐Store
Mobile
Strategies
for
Retailers

12. Digby
Backgrounder
• Headquartered
in
Aus=n,
TX
• Singularly
focused
on
building
the
Mobile
Channel
for
Retailers
• Enabled
45+
brands
with
90+
storefronts
• Enterprise
grade
environment
with
PCI
Level
1
Cer=fica=on
and
24/7
support

13. DIGBY
MOBILE
COMMERCE
SOFTWARE
PLATFORM
A
single
so^ware
pla_orm
that
enables
catalog
informaHon,
rich
product
images,
transacHonal
informaHon
and
deep
analyHcs
across
mobile
Web
and
rich
Apps
MOBILE
WEB
BLACKBERRY
APP
IPHONE/IPOD
TOUCH
APP
ANDROID
APP
Image
Goes
here
Image
Goes
here

14. Digby
Mobile
Commerce
Suite
Mobile
Commerce
Module
In-­‐Store
Mobile
Module

15. Mobile
Engagement:
We
are
Just
Geing
Started
Units
TOTAL PHONES ACTIVATED
4 Billion
3 Billion
SMARTPHONES
2 Billion True
Opportunity
for
Retail
Mobile
Engagement
1 Billion
2009 2010 Time

16. Mul=-­‐channel
Retailer
Goals
• Get
consumers
to
buy
more
and
more
ojen
• Drive
more
consumers
to
the
store
• Increase
product
discovery
in
store
• Offer
relevant
and
=mely
promo=ons
• Track
store
visits
and
gather
business
intelligence
• Ensure
the
in-­‐store
Wi-­‐Fi
network
can
support
usage
• Do
all
of
this
through
the
retailer’s
branded
rich
App

17. Mul=-­‐Channel
Retailer
Challenges
Consumers:
• Go
to
the
store
but
do
not
buy
• Forget
to
bring
promo=on
to
store
• Comparison
shop
using
compe=tor
apps
and
buy
elsewhere
• Pick
up
promo=ons
in
store
but
most
are
irrelevant
• Are
unaware
of
new
products
available
in
store
• Leave
store
dissa=sfied
and
retailer
never
knows
Retailers:
• Do
not
know
when
loyal
customers
visit
the
store
• Want
to
own
the
customer
experience
within
their
branded
App,
not
hand
the
customer
to
a
3rd
party
marketer

18. Digby
In-­‐Store
Mobile
Module
Value
to
Retailers
• Drive
Sales:
Get
people
to
buy,
and
buy
more
by
deploying
powerful
contextual
promo=ons
within
the
retailers
branded
App
• Enhance
Loyalty:
A
higher
touch
in-­‐store
experience
means
increased
likelihood
to
return,
and
to
bring
friends
• Gain
Insight:
Retailers
gather
rich
business
intelligence
around
customer
in-­‐store
behavior
through
mul=ple
touch
points

19. Digby
In-­‐Store
Module
Use
Cases/Features
P
2)
In-­‐store
u
3)
Demo
Sta=on
1)
Store
Visit
Product
Research
r 4)
Store
Exit
Product
Ra=ng
Based
Marke=ng
c
h
a
s
e!
Saturday
1:00pm
1:10pm
1:20pm
1:30pm

20. Summary
and
Key
Takeaways
• Retailers
now
have
the
mobile
tools
to
engage
with
customers
when
at
home,
when
mobile
and
when
in
store,
offering
relevant
and
localized
offers
that
drives
sales
and
measurable
real-­‐=me
business
intelligence
• Sales
from
the
device
is
only
one
“transac=on”
to
measure
efficacy
of
mobile
strategy:
store
locators,
store
check-­‐ins,
use
of
scanner
in-­‐store,
store
exits,
to
name
a
few
• Consumers
are
empowered
to
make
more
educated
purchase
decisions,
to
use
their
=me
more
wisely
and
become
a
loyal
customer
• All
of
this
can
be
done
from
the
retailer’s
branded
rich
App
• These
in-­‐store
experiences
are
enhanced
by
a
Wi-­‐Fi
network

21. Presented by:
Manish Rai
Director Retail Solutions
Aruba Networks
Secure
Mobility
for
In-­‐Store
Customer
Engagement
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
CONFIDENTIAL All Copyright 2011. Aruba Networks, Inc. All rights reserved
© rights reserved

22. Retail Mobility Roadmap
Reduce Expense Reduce Risk Increase Revenue
Aruba
Unified Services for
Network, Security & Management
Home Store Warehouse Campus Outdoor
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
22 All rights reserved

23. Tablet & Phone Application Use-cases
Customers
Service
• Stock & product info
Staff Cross/Up Sell • Personalized support
• Context-aware
• Location-aware
Attract Customers
• Free Wi-Fi
• Competitive Offers
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
23 All rights reserved

24. Supporting Staff Tablets & Smartphone
Amigopod
Provisioning and Secure
Access Control
Secure and
Staff Mobile App
Scalable Wireless
AirWave
Access
Management and
troubleshooting
Aruba Mobile Device Access Control
 Automates mobile device provisioning and secure access
 Device-specific bandwidth and security policies
 Device-level visibility for troubleshooting & usage reports
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
24 All rights reserved

25. Customer Smartphone Wi-Fi access
Aruba Benefits
 Central customer portal scales
to >10,000 users
 Wi-Fi coverage automatically
adjusts for interference &
Customer congestion
Customer Mobile Apps
Wi-Fi Portal
 Integrated Firewall maintains
PCI Compliance for shared use
 Location-aware & personalized
content delivery
Secure and
Scalable Wireless
Access
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
25 All rights reserved

26. Customer Smartphone Wi-Fi access
• Amigopod Advertising Module
– Capture customer demographics
– Easily create and launch targeted campaigns
• Location Awareness
– Up to three meters with AirWave
– AeroScout, Ekahau & Nearbuy Systems Integration
• Mobile Applications
– Digby partnership for in-store capabilities
– Check-in tied to loyalty programs
– Product information, marketing and concierge services
• Content Security Services
CSS
– Filter inappropriate content Cloud
– Gain business intelligence
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
26 All rights reserved

27. Simplifying PCI Compliance
Aruba
PCI Requirements  Scanning for comprehensive
security
Rogue Scanning  Segment wired from wireless
 Eliminate separate firewall
Segmentation  Enforce role-based user
access
Role-based Access
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
27 All rights reserved

28. Video Surveillance Solution
PoE Mesh
802.11
PoE
Indoor Video Wireless Video Outdoor Video
Camera Camera Camera
Aruba Benefits
 Common infrastructure for mobility and video surveillance
 Wired like video performance over mesh and Wi-Fi
 Increase flexibility and reduce cabling costs
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
28 All rights reserved

29. Inventory Management Solution
Compatible with Leading Mobile Devices
Certified Proven Comprehensive
Interoperability Solution Mobility Management
700+
Air Wave
customers use
Aruba Wi-Fi
for inventory
scanning
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
29 All rights reserved

30. Comprehensive Product Portfolio for Any
Size Retailer
Small Store Mid-Sized Store Large Store Outdoors
AP-175
AP-93 Dual Radio
Virtual Controller 802.11a/b/g/n
Single Radio NEMA Enclosure
802.11a/b/g/n AP-105 AP-105
Dual-radio Dual-radio
802.11a/b/g/n 802.11a/b/g/n
Warehouse
RAP-2wg
2 Secure-Ports AP-105
Single Radio Dual-radio
802.11b/g 802.11a/b/g/n
600 Series
3000 Series
8 Secure-Ports
32-128 APs
RAP-5 802.11a/b/g/n Wi-Fi
3-4Gbps Firewall 3000 Series
5 Secure-Ports USB-WAN, NAS/Print
32-128 APs
Single Radio
802.11n a/b/g/n
USB-WAN
Data Center/Cloud
6000 Series Amigopod AirWave Content Security Service
Role-based Policy Customer Wi-Fi Access PCI Compliance URL Filtering
CSS
Mobile device access Multi-vendor mgmt. Anti-virus/malware
Cloud
control Mobile device mgmt. Data loss prevention
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
30 All rights reserved

31. Why Aruba for In-Store Customer
Engagement?
Access & Smartphone & Tablet
Bandwidth
Control ready infrastructure
Role-based User, device and app
Role-based Policy based access policy
Maximizes bandwidth &
Self-Optimizing
minimizes interference
Rightsized Eliminates multiple
Content
NAC Mobility
Security pieces of equipment
CONFIDENTIAL
© Copyright 2011. Aruba Networks, Inc.
31 All rights reserved

32. Thank You
CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved

33. Q&A
1.
Viewer
Window
2.
Control
Panel
Type
your
quesHon
here
Sponsored
by
Presented
by

34. Contact
Dan
Lowden
VP
of
Marke?ng
Digby
dlowden@digby.com
@DigbyMobile
Manish
Rai
Head
of
Retail
Marke?ng
Aruba
Networks
mrai@arubanetworks.com
@ArubaNetworks
Moderator:
Debbie
Hauss
Editor-­‐in-­‐Chief
Retail
TouchPoints
debbie@retailtouchpoints.com
@RTouchPoints
Sponsored
by
Presented
by