We decided to share our knowledge and help more people improve their marketing skills. This is a second presentation in the series about social media marketing. G3 Partners is one of Asia’s first startup-focused Marketing and Communication agencies. We provide a full suite of global services for startups expanding overseas and raising investment internationally.

1. Tips to see success in your blogging game
Blogging on

2. Contents
1. Why blog?
2. Why Medium?
3. 3 ingredients for a great blog
4. Medium Tools and Terminologies
5. What really makes a great blog
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3. 1. Why blog?
Benefits to the company
Website Visits
Website Links
Positive ROI
55%
97%
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4. 1. Why blog?
Customizable
Website Builders
Contributions on
Publications
There are a variety of platforms
for business to share longform content.
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5. 2. Why Medium?
Mobile responsive
interface for reading
and writing posts.
Fast and easy UX / UI
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6. 2. Why Medium?
Built-in metrics for
posts:
● views
● reads
● read ratio
● fans
Fast and easy UX / UI
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7. 2. Why Medium?
On-page visual
customization
● formatting
● inserting other
media
Fast and easy UX / UI
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8. 2. Why Medium?
● Medium allows establishing industry authority and a
corporate personality
● Community responds through claps, comments, and
highlights
Focused on quality content
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9. 2. Why Medium?
Search Engine Optimization (SEO) support
● SEO ranking on:
○ Moz (92/100)
○ Alexa (Top 500)
● Social Media Linking
(Twitter, Facebook)
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10. 2. Why Medium?
Search Engine Optimization (SEO) support
● Keyword selection (5 max
per post)
● Sitemap generation by
date
○ Effective for timely
content
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11. 3 ingredients - a great headline
What is the core message of the blogpost?
Tips to spice up the headline:
● Carefully choose keywords to include in the headline (ie.
the non-negotiable, must-have words)
● Try writing down five headline options, then choose the
best one. Seeing the headlines in text will help with the
selection process.
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12. 3 ingredients - a great headline
What is the core message of the blogpost?
Tips to spice up the headline:
● Include numbers
○ odd-numbered lists
○ surprising metrics
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13. 3 ingredients - a great headline
What is the core message of the blogpost?
Tips to spice up the headline:
● Identify value
○ definitive phrases like “here’s how”, “here’s why” and
“find out”
○ superlatives like “top”, “best” or “must-have”
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14. 3 ingredients - a great headline
What is the core message of the blogpost?
Tips to spice up the headline:
● Grab attention with “fear-of-missing-out” effect
○ words like “now” or “soon”
○ dates that indicate timeliness
○ directed questions
○ controversial statements
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15. 3 ingredients - great pictures
Short attention spans crave bitesize content
Tips to enhance your blog with
great images:
● Make your own. With
design tools like Canva and
royalty-free image search
platforms such as
Unsplash, you can end up
with images like this:
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16. 3 ingredients - great pictures
Short attention spans crave bitesize content
Tips to enhance your blog with great images:
● Use infographics to demonstrate processes or condense
technicalities, like this one on the Korean startup
ecosystem:
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17. 3 ingredients - great pictures
Short attention spans crave bitesize content
Tips to enhance your blog with great
images:
● Format your post to turn your
own words into art
○ Space out paragraphs for readability.
○ Bold and/or italicize key words, ideas
or phrases
○ For other people’s work > be sure to
attribute borrowed content with a
hyperlink or footnote.
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18. 3 ingredients - spread the word
Breaking through the noise
● It is important to go back to your business goals:
○ Get content seen
○ Build authority in your industry
○ Get more customers
● Following the Pareto rule, only 20% of your content will
create 80% of the buzz.
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19. 3 ingredients - spread the word
Breaking through the noise
● Engage with other publications and users by responding to
feedback. Comments matter!
● Regularly post content. As you create more content and an
audience around it, your blog becomes more searchable.
Doing this effectively involves scheduling content and
selecting keywords that matter to your business and your
audience.
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20. 3 ingredients - spread the word
Breaking through the noise
● Share your content on other platforms. It can go beyond
sharing on social networking sites like Facebook and
Twitter and tagging the people or organizations mentioned
in it. This includes reposting content for other publications
like TechinAsia and even repurposing it for other media,
like videos or infographics.
● Get team support for your blog by asking your colleagues
and friends to clap for or share the post.
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21. 4. Medium tools and terminologies
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22. More than
a great headline
great images
spreading the word
5. What really makes a great blog?
Be a storyteller
Or hire one like us ;) Contact G3 Partners