The IoT space is packed with different technologies and vendors all vying for a piece of your investment budget. Clearly some technologies and vendors will succeed and some will fail, so how best to approach this kind of market and future proof investment decisions, whilst gaining maximum competitive advantage. I will share the approach we are using at Coca-Cola and the learnings we have gathered so far.
9. For the younger audience members ;-)
9
A time when TV was based on a schedule, if you missed a program, there was
no catch-up!!!
10. Timeline
10
1976 – VHS and Betamax launched
1980 – War in full swing
1984 – Toshiba plans the DVD
1987 – Betamax concedes defeat
1996 – First film released on DVD
2003 – DVD rental overtakes VHS
2004 – Hollywood stops releasing films on VHS
11 years to win the war, obsolete 17 years later…
11. Everything is accelerating
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MNO’s and (cheap) mobile devices broaden access to the internet
Social rides the mobile wave; no “Arab Spring” if demonstrators/activists had to run
home and work from a desktop.
In 10 years Apple went from the iPod to the iPhone 4s and the iPad2
In 8 years Facebook went from 0 to 900 million users
In 6 years WhatsApp went from 0 to 900 million users
In 5 years Instagram went from 0 to 500 million users
October 2014 – more mobile devices than people in the world
This fundamental shift will accelerate again with IoT:
Various predictions, but 50B connected devices by 2020 is common
- From 14B today!!
12. IoT is huge and far-reaching…
12
It’s much bigger than a two format war
Transport
Office
Residential Retail
Factory
Wherever there is a ‘Thing’ there will be connectivity
13. Summary
13
The complexity and scale of the IoT space, combined with the accelerating
pace of change means that whilst the Betamax vs VHS analogy is
interesting, it probably only has limited value
We are dealing with Betamax vs VHS
to the power of 8
Or…
BV8
Not BB8
16. The Coca-Cola System
16
The system comprises many different companies with their own IT teams
and leadership teams
17. Assets as opportunities
17
Within the Coca-Cola system we ‘own’ a huge number of potential IoT
assets:
• General cold drink equipment (fountains, coolers etc…)
• Fleet (trucks, cars)
• Production Facilities
• Freestyle
• Customers
• The package (can, bottle, PET, etc…)
Scale becomes an issue
18. The problem…
18
• Highly complex system, with
multiple decision makers,
aligned strategically, but with
legitimate tactical and
operational variation
• Risk of ‘shadow’ IT
• Emerging technology spaces
with BV8
20. High Level
20
• Break IoT up into manageable chunks
Supply chain optimisation is very different to real-time proximity marketing
• A focus on connecting existing infrastructure
• Review governance models to enable fast decisions on low risk
• Be comfortable with a blended approach to partners
- Carefully managed investments
- Multiple solutions ok (for now) – competitive, but low risk
- Best in class for small problems
- Move fast
- Tolerate failure
• Ensure procurement are aligned
Always, and only, to solve business problems
21. An ecosystem of partners
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IoT Core
platform
Big Data
Platform
Data ‘lake’
Content
Management
System
Content
Image
AV
Endpoint
Management
Platform/s
Endpoints
Beacons
Cars
Equipment
Etc…
Enterprise
Infra platform/s
Core
Infrastructure
Network
Cloud
Existing
platforms,
mainly mature
partners
Emerging
space, many
partners,
domain specific
22. Let’s take an example - Beacons
22
What can we control…
- The hardware
- Create global agreements that are easy to use
- Managed pool of partners
What can we influence…
- The software
- In-house?
- Purchased?
- Blended?
Test, fail, pivot, succeed – fast and cheap
23. Conclusion
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‘…the inescapable reality is that the future is here. It’s present now. It’s in
the spaces we move though and, at the same time, are invisible and
working silently but powerfully in the background’
- Tom Daly Group Director of Mobile Coca-Cola
24. At Coca-Cola, IT = Intelligent Technology.
We deliver the world’s most sophisticated
technologies to enable human intelligence to
flourish.
CONTACT
Thank You!
Adam Forde
Regional CIO
Global IT
adforde@coca-cola.com
M + 44 776.017.1784
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Notes de l'éditeur
The year ATMS went online – also the year I was born!
The number of brands owned by the Coca-Cola company
Years since John Pemberton invented Coca-Cola
Number of minutes I’m going to be talking
Months in The Coca-Cola Company
Years of IT Experience
Number of IoT devices my family owns (connected or autonomous machines)
Number of coke products I consume on an average day
Children
130 years of incredible innovation… we would need to have new thinking, dreams – and courage – to ensure this timeline continues on – and what role do we as IT Leaders play in this
It’s what has gotten us to where we are today.
Most people think of us as red Coke, but we actually sell 3500 products worldwide, including 20 billion-dollar brands. We’re #1 worldwide in sparkling beverages, ready-to-drink juice and juice drinks, and ready-to-drink coffee.
These products are everywhere. The Coca-Cola brand includes over 700K system associates helping us make, distribute, and sell products in over 200 countries. That’s a lot of on-the-ground impact—and it’s why our network results in a record 1.9 billion daily servings of our beverages. – what would that look like if every product had a digital component
So how do we shift gears? How do we take something that’s been around for over a century—like classic Coca-Cola—and discover new ways to refresh more people and their communities, in more places, in more ways? And what role does the IT leader play in this journey…
Film
GSMA intelligence – 7.22B devices
US census bureau – 7.19 to 7.2B ppl
Put some pictures in here
Millions of CDE
Tens of thousands of trucks
900 factories
Xxx freestyle machines
25 million
Consider adding customers as “assets”; quotes numbers range from 22 million to 25 million, but either way it’s big and it only reflects “direct” relationships. The true number of locations where one can buy a Coke is easily 10x. Furthermore, adding customer synchs better with the marketing language on this topic