The document discusses challenges facing data centers and introduces a new product called the GP100 that aims to address these challenges. It summarizes the issues of balancing electrical loads, gaining efficiencies, density limitations, and high power needs. The GP100 is presented as a revolutionary 3-phase power supply that delivers high power density in a compact 1RU form factor. It claims to eliminate the need for load balancing and allow for greater efficiencies, cost savings, and reliability compared to traditional power solutions. The document outlines how the GP100 could transform various industries by providing critical power needs in bandwidth-constrained environments.

1. The Future of
DATA CENTER
CRITICAL POWER

2. It should.
DOES ENERGY USE IN
YOUR DATA CENTER
KEEP YOU UP AT NIGHT?

3. Your customers rely on you to keep
networks flowing and transactions moving
24 hours a day, seven days a week, 365 days
a year. Your data center can’t afford not to
be highly reliable and energy efficient. It’s a
tall order. And one we don’t take lightly.
At GE Critical Power, we understand the
issues your data center faces. Chief among
these is the burden of balancing the load
on the AC grid. Not only does this require
a vast amount of resources, but it can add
operational costs and the need for
additional equipment.
The Future of Data Center Critical PowerIntroduction 3

4. In the coming chapters, we’ll examine
the core challenges, from balancing the
load and gaining eYciencies, to density,
power supplies and footprint limitations.
We’ll look at the options and introduce the
reality of a new technology that powers
the future success of mission critical
data centers, telecommunications and
supercomputing industries.
The Future of Data Center Critical PowerIntroduction 4

5. CHAPTER ONE:
the rise of power

6. Add up rising electricity prices, the con-
stant need for additional hardware and
annual power costs of $60 billion and it’s
obvious that while the industry is poised
for incredible growth, it also faces some
critical challenges.
Data centers’ power usage effectiveness
(PUE) ratings have remained largely static
over the past four years. According to
The Uptime Institute, from 2011 to 2014
average PUE has fluctuated between
1.67 and 1.89.
2011 2014
1.67
1.89
The Rise of PowerChapter 1 6

7. A Digital Reality Trust survey showed that
the average power load among companies
surveyed increased from 2.1 megawatts to
2.6 megawatts in just two years.
2.1 2.6
2 year megawatt increase
According to a report by the NRDC, U.S. data
centers devoured an estimated 91 billion
kilowatt-hours of electricity in 2013, and
annual consumption is projected to increase
by roughly 47 billion kilowatt-hours by 2020
47billion
kilowatt-hours
projected by 2020
The Rise of PowerChapter 1 7

8. Data center traffic will increase almost
Data centers have some work to do if they
are going to keep up with growth in the
industry, without losing a vast percentage
of energy and letting profits get trampled
by rising costs. The first step towards
making positive strides is to understand
the mission critical challenges the
industry faces.
annually to
7.7 zettabytes by 2017
30
8The Rise of PowerChapter 1

9. CHAPTER TWO:
data center
challenges

10. EYciency
In data centers, efficiency improvements are a
necessity. According to The Data Center Journal,
many data centers only use 10 to 15 percent of
supplied electricity to power servers that are per-
forming actual computations. The rest is used for
cooling and conversion, as well as to keep servers
idling and ready in case of a surge in activity that
could slow or crash operations. Traditionally,
eYciency has been measured in an X to Y
equation (AC to DC eYciency).
According to data centers, this traditional way of
measuring eYciency is not the only factor that can
help increase eYciencies inside their facilities. There
are other ineYciencies in the load that pose problems
on the electrical grid. The challenge here is to look
deeper: How is the AC feed coming into the data center
consumed? How are power supplies being maintained?
Answering these questions will provide opportunities to
realize further improvements.
It’s a model that makes sense: addressing server
ineYciencies causes a positive ripple effect throughout
a data center. According to Emerson Network Power’s
Energy Logic model, one watt of power saved at the
server level can generate as much as 2.84 watts of
savings along the entire data center power chain.
Data Center ChallengesChapter 2 10
15%
85%
Computation
Cooling, Conversion,
Idling & Surge Protection

11. If a power supply could equally distribute a
data center’s power demands, less stress
would be placed on the equipment, which
would also decrease utility costs. Not only
does maintaining a balanced load take a
big percentage of a data center’s budget,
but it can be a significant burden to engi-
neers and often takes a majority amount
of their time. Therefore, a balanced load
is a key factor in a data center’s eYciency
and PUE.
In the end, the challenges haven’t changed:
EYciency and balance
are still mission critical.
Balance
Entire teams are dedicated to monitoring the
AC loads in data centers. These teams
monitor and then report on the load to
the AC grid, constantly working to balance
the loads across multiple boards and
power supplies.
Data Center ChallengesChapter 2 11

12. CHAPTER THREE:
there’s a better way

13. We Understand Your Challenges
In the past 25 years, demand for data
center storage capacity and power has
skyrocketed.
GE Critical Power understands the chal-
lenges you face with telecommunications,
data center and supercomputing applica-
tions to meet this demand, not the least
of which are balancing the load and
maximizing eYciency.
There is also the need for maximizing
capacity and the desire to remain on the
cutting edge of technology. You need to
protect against downtime and work
towards the highest possible PUE. The
ability to provide cooling when necessary
and adapt to rising power needs also
rank high on the list.
13There’s a Better WayChapter 3

14. Let’s Talk Power Supplies
You need a power supply that can meet all
of these challenges. With the explosion of
data center traYc and rising power costs,
rack space in data centers is at an all-time
premium. That means data centers can’t
afford not to use rectifiers with the highest
available power density. Single-phase
rectifiers take up less space, but using
single-phase power supplies means tying
up your engineering team’s time balancing
the AC load. And while 3-phase rectifiers
have been around for a long time, their size
has kept them from being a solid solution.
If you’re filling your racks
with power supplies,
you’re losing money.
14There’s a Better WayChapter 3

15. There’s a Better WayChapter 3 15
What If You Never Had
to Balance a Load Again?
What if your power supply could eVectively
remove the need for all the engineering eVort
it takes to constantly monitor and balance
the load on the AC grid?
What if you could untie their hands so
they can spend more time developing and
implementing new architectures and tech-
nologies to improve and streamline your
data center operations?
What if you could remove the need for all
that manpower just to keep the system’s
power in harmony?

16. There’s a Better WayChapter 3 16
More Power in the Same Space
What if your data center could deliver
more power in the same amount of space
– or better still, in less space – without
having to worry about increasing your
footprint?
If you could deliver unparalleled density
in a transformerless design, would your
data center be more energy efficient?
Balanced Load.
Unparalleled Density.
Introducing the new GP100.
More Power in the Same Space
What if your data center could deliver more
power in the same amount of space – or
better still, in less space – without having
to worry about increasing your footprint?
If you could deliver unparalleled density
in a transformerless design, would your
data center be more energy eYcient?
Balanced Load.
Unparalleled Density.
Introducing the new GP100.

17. GP100
6kW 3-phase to 48Vdc for
Telecom & Datacom Applications
GP100M (OEM Embedded)
GP100R (DC Systems)
There’s a Better WayChapter 3 17

18. CHAPTER FOUR:
with great power
comes great innovation

19. 3-Phase Power. 1RU.
At GE, we solve problems by designing
revolutionary products that address
mission critical issues. Finding advanced
solutions requires the constant reinvention
of technology. Today, that solution is
GE Critical Power’s new GP100. The most
innovative, compact and energy eYcient
power supply ever created for 19" rack
mount applications.
Balanced Load. Unparalleled Density.
GP100 features a power capacity of 6kW
and takes up less than half the space required
to install similar products. Plus, the GP100’s
transformerless, 3-phase design balances
the load on the AC grid, effectively elimi-
nating the need for a transformer or PDU.
Imagine never having to balance a load
again. With the GP100, it’s a reality.
26With Great Power Comes Great InnovationChapter 4 19
GP100
7.975" W
17.53" D
1.69" H

20. CHAPTER FIVE:
with great power comes
great performance

21. Current high power solutions require expansive
footprints and provide limited power density. In a
survey of 1,100 data centers, The Uptime Institute
found that the average power density is 8.5kW
per RU.
The GP100’s breakthrough design oVers the highest
power-to-size conversion technology — It’s four
times smaller than competing 3-phase products.
Two GP100s can also be mounted together in 1RU,
enabling GE to provide an industry-leading power
density of 12kW per 1RU, making the GP100 the
highest density 3-phase power supply for 19" rack
mount applications available today.
The GP100 can also be grouped into systems
ranging from 12kW to 432kW. These high-density
packages provide eYcient, 3-phase power supplies
to applications with limited space requirements,
such as power bays and cabinets, making them
a much more robust option than traditional
single-phase power supplies.
2621With Great Power Comes Great PerformanceChapter 5
4X
The new GP100 is
four times smaller
than competing
3-phase products on
the market today

22. CHAPTER SIX:
with great power
comes great value

23. GP100 helps eliminate single-phase balanc-
ing issues as power requirements grow
by ensuring that electrical phases grow in
equal increments. Its 3-phase power equally
distributes your power demands, placing less
stress on your equipment and decreasing
utility costs.
With an energy conversion eYciency of up to 96.5 percent,
the GP100 line provides both operational cost savings
and improved total cost of ownership.
The GP100’s transformerless design reduces the need
for these conversions, minimizing power consumption,
improving eYciency and lowering costs. Cooling
requirements are also likely reduced as additional
equipment becomes less necessary.
23With Great Power Comes Great ValueChapter 6
Engineers spend more time
maximizing capacity, eYciency
and technology
Engineers spend less time
and money managing
energy loss
In a 10-megawatt data
center, an average of
three percent power
intake is lost when trans-
forming from 3-phase
to single-phase power
Lost
Power
Intake
3%

24. CHAPTER SEVEN:
with great power
comes great reliability

25. Collectively, downtime is costing companies
$26.5 billion in revenue each year. Any way you
look at it, the numbers are staggering.
The GP100 line breaks new ground with its
advanced diagnostics and firmware updates.
Remote diagnostic capability means increased
agility, improved reliability and better protection
against downtime. And the entire GP100 line is
designed for durability in harsh environments
and extreme temperatures. That means more
flexibility for your operation.
of 200 data
center managers
reported downtime
costs exceeded
$50K per hour.
25% reported
costs exceeding
$500K per hour.
Every minute of downtime equals lost revenue.
According to Dunn & Bradstreet, 59% of Fortune 500
companies experience at least 1.6 hours of
downtime every week, translating into more
than $46 million lost to downtime each
year. Organizations with revenue models dependent
on a data center’s ability to deliver IT and networking
services to customers (such as telecommunications
and e-commerce) and those that deal with large
amounts of secure data (defense contractors and
financial institutions) suffer the greatest losses;
among these industries, the highest cost of a single
downtime event tops more than $1.7 million.
A USA Today survey of 200 data center managers
reported that 80% found their downtime costs
exceeded $50,000 per hour. For more than 25%,
downtime cost exceeded $500,000 per hour. And
according to a 2014 Ponemon Institute study of
US data centers, the average cost of an unplanned
data center outage was slightly more than $7,900
per minute.
25With Great Power Comes Great ReliabilityChapter 7
80%

26. CHAPTER EIGHT:
transforming
industries

27. The GPS4830 Power System provides the
same advanced diagnostics and time-tested
GPS distribution panels in a 24x24 footprint
for maximum eYciency and density. GPS4830
supports both centralized and distributed sys-
tem architectures, oVering a 480V, 3-phase
power supply with multiple AC input options
and a 480V AC input Delta or Wye phase input.
Custom configurations are also available.
Transforming IndustriesChapter 8 27
gps4830 Power System
Watch the GP100 Video on YouTube or Slideshare
YouTube: http://bit.ly/1dcPdgz
SlideShare: http://bit.ly/1cw8vNj

28. Transforming Industries 28Chapter 8
1
Data Centers & Telecom Power
Telecommunications is arguably the world’s
largest and most evolving industry. The
GP100 offers the high endurance, reliability
and density required to transmit critical
information across networks powering
everything from mobile internet to cloud
computing applications.

29. Transforming Industries 29Chapter 8
2
Cable TV Equipment
A high functioning data center is an indis-
pensable requirement for Cable TV service.
Designed for durability, the GP100 line
stands up to harsh environments,
including extreme temperatures.

30. Transforming Industries 30Chapter 8
3
Wireless Cellular Base Stations
The future of business is mobile. Pack more
power into less space with the industry’s
most compact, most eYcient power
conversion technology.

31. Transforming Industries 31Chapter 8
4
Broadcast Transmitters
Audio broadcast equipment requires
agile systems health monitoring with
no downtime. The industry-leading
GP100 offers advanced diagnostics
and firmware updates.

32. Transforming Industries 32Chapter 8
5
Industrial Applications
Industrial manufacturers rely on consistent
performance to maintain productivity and
quality standards. The GP100 is the most
powerful, reliable and efficient rectifier
solution for critical laser, welding, robotics,
manufacturing and printing applications.

33. Reach new levels of power and density with GE Critical Power’s new
GP100: the most compact, eYcient, 3-phase power supply for 19"
rack mount applications available in the market today. Increase PUE
and maximize operations and technology in your data center. Untie the
hands of your data center’s engineers. Get more power in less space.
And never balance a load again.
CONCLUSION

34. DEA-621, Rev. 06/2015
© 2015 General Electric Company. All International Rights Reserved.
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or its subsidiaries. The contents of this document are the property of General Electric Company. No part of this work may be reproduced or transmitted in any form or by any means, except
as permitted in written license agreement with General Electric Company. The information contained in this document is subject to change without notice. All values are design or typical
values when measured under laboratory conditions.
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