Partnering with Portland-based design firm Downstream, GES created an upscale Bell Helicopter Founders Club in the Dallas Cowboys Stadium. Designed to subtly impress attendees while reinforcing Bell Helicopter’s brand, this venue surrounds visitors with deluxe seating, eye-catching product information, and tasteful branding. As a result, the space has maximized Bell Helicopter’s exposure during games, private functions, daily tours, and more.

1. Case Study | Bell Helicopter Founders Club
Bell Helicopter gains visibility
and brand awareness in Cowboys
Stadium’s upscale Founders Club
Overview
Bell Helicopter prides itself on providing its customers with prod-
ucts and services second to none. So when Bell Helicopter needed
to create an upscale branded destination, it turned to Global
Experience Specialists (GES). Partnering with Portland-based
design firm Downstream, GES created a unique, engaging environ-
ment. Designed to subtly impress attendees while reinforcing
Bell Helicopter’s brand, this venue surrounds visitors with deluxe
seating, eye-catching product information, and tasteful branding.
As a result, the space has maximized Bell Helicopter’s exposure
during games, private functions, daily tours, and more.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Bell Helicopter Founders Club
Objectives
• Increase the public’s awareness of Bell Helicopter’s products,
brand, and connection with its hometown, Dallas/Fort Worth.
• Provide groups with an upscale space which
includes catering capabilities and a full bar.
• Position Bell Helicopter as a customer focused company
which provides sophisticated equipment along with luxury.
• Showcase Bell Helicopter’s products and
history in an engaging way.
Solutions
• Designed and fabricated seating units with museum-
quality cases for graphics and scaled models.
• Utilized clean, precise vinyl to place unobtrusive
branding on the large windows overlooking the field.
• Installed stylish 3-D logos behind the bar and
on the nearby wood-grained columns.
• Increased the brand’s visibility in exclusive
areas within the stadium by incorporating
logos within the preferred parking area.
Results
• Bell Helicopter’s tasteful environment resonates with
attendees without distracting them from the event.
• Four scaled models of helicopters draw in passersby while
delivering key product information and messaging.
• Bell Helicopter has connected with sports fans, private
event attendees, and concert and tour goers alike — the
stadium can hold more than 100,000 guests for events.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)