As sponsor of the World Golf Championship in Doral, Florida in the spring of 2011, Cadillac had a golden opportunity to showcase their brand on a different type of playing field. To accomplish this goal, they turned to Global Experience Specialists (GES) to design an event presence worthy of the 22 million dollar sponsorship including a tented VIP area and twelve stages around the course.

1. Featured Project | Cadillac at the World Golf Championship
Cadillac at the World Golf Championship
As sponsor of the World Golf Championship in Doral, Florida in the
spring of 2011, Cadillac had a golden opportunity to showcase their
brand on a different type of playing field. To accomplish this goal,
they turned to Global Experience Specialists (GES) to design an event
presence worthy of the 22 million dollar sponsorship, including:
A tented VIP Area
• Over 4000 attendees learned about Cadillac offerings, received
giveaways, and sat in a special box on the 17th hole.
• Cadillac cars and registration desks were featured, and lead
collection stations captured over 2,560 leads.
• Visual language from the Cadillac brand was applied to all aspects
of the area.
• High quality large backdrop graphics were used throughout.
Twelve stages around the course
• Five Cadillac sedans, SVUs, and Coupes were featured.
• Angles in the car’s design were used to create the angle of the
walls and stages.
Incredibly, during the unfortunate hurricane that hit Florida during
the Championship, the GES built areas were the only non-permanent
structures left standing!
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Featured Project | Cadillac at the World Golf Championship
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)