GES was hired by the Department of Canadian Heritage to create a 5,000-square-foot pavilion showcasing Canadian sports excellence and heritage at the 2010 Olympic and Paralympic Winter Games. More than 137,000 visitors toured the installation filled with interactive games and daily special appearances.

1. Case Study | Canada Olympic Pavilion
Canada Pavilion engages
visitors at the 2010 Olympic and
Paralympic Winter Games
Overview
As the games’ host country, Canada needed a one-of-a-kind
national pavilion to showcase its country’s Olympic feats, cultural
heritage, and travel and tourism perks. The Department of
Canadian Heritage hired GES and TBA Global to create a 5,000-
square-foot pavilion showcasing Canadian sports excellence and
Canadian heritage. The pavilion brought visitors together at the
2010 Olympic and Paralympic Winter Games and engaged guests
in fun and educational activities while delivering a strong message
about Canada to the rest of the world.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Canada Olympic Pavilion
Objectives
• Showcase Canada’s pursuit of excellence in
sport — past, present and future.
• Demonstrate Canada’s bilingual nature and its commitment
to diversity, multiculturalism and accessibility.
• Build a green structure that attracts visitors of all ages and
immerses them in the wonders of Canadian culture and history.
Solutions
• Interactive games, trivia and visual displays illustrated
Canada’s sports achievements and innovation
in sporting equipment and technology.
• Images and memorabilia from dozens of prominent
Canadian winter sports figures were displayed, including
Wayne Gretzky’s jersey and the Stanley Cup.
• Guests posed for photos holding the Olympic
and Paralympic Torches which proved to be a
huge hit and a major attendance driver.
• “Theme days” and daily athlete appearances added
to the fun and attracted media attention.
• Messages of encouragement to athletes and
breaking news scrolled across a colorful LED light
curtain that ran along the pavilion’s façade.
• Green design elements included a reusable aluminum
frame, wall panels made from FSC-certified wood, carpet
made from post-consumer waste material, rented audio-
video equipment and rented, reusable furniture.
Testimonial
Results
“[GES] delivered first-class work in designing,
• With only 59 days from site access to opening, GES and building and operating the Canada Pavilion on a
TBA Global created an unforgettable experience for visitors turn-key basis, always meeting the high standards
of the 2010 Olympic and Paralympic Winter Games. required by the Government of Canada.”
• More than 137,000 visitors toured the Canada —Peter Edwards,
Pavilion, with 7,178 guests on opening day. Director General, Trade and Investment Branch,
Canadian Heritage
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)