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At the 2010 NRA show, Dormont wanted to demonstrate their OneFlow product line; however, physically creating the process would have been a huge and costly endeavor. GES Multimedia proposed using 3D computer animation to demonstrate the process
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- 1. Case Study | Dormont NRA Custom Animation OneFlow System Interactive Video Overview At the 2010 NRA show, Dormont wanted to demonstrate their OneFlow product line; however, physically creating the process would have been a huge and costly endeavor. GES Multimedia proposed using 3D computer animation to demonstrate the process. ges.com | 800.424.6224 ©2011 Global Experience Specialists, Inc. (GES)
- 2. Case Study | Dormont Objectives • Demonstrate the OneFlow process using a first person perspective animation. • Produce a user controlled, compelling and informative video that included the 5 steps of how the OneFlow prevents scaling buildup in appliances. • Allow the attendee to control the video and navigate it at his or her own pace. • Highlight the key benefits of adding a OneFlow product to an existing pipeline. Testimonial “The video was a great addition to the booth this Solutions year. Both customers and employees were very • Model all components depicting the water’s journey in 3D impressed by the quality of the video and how we managed to take a complicated process and dumb including pipes, the OneFlow System, an industrial steamer, and it down. We even received compliments from our a kitchen. competitors on the video. I think the show was a • Animate magnesium, calcium and media particles moving big success and the booth looked good. Thanks for through the 5 steps. your assistance.” • Create a 2.5 minute looping video showing the entire benefits – Trent Hughes and process. • Produce a non-linear version of the video that allowed the attendee to control the pace of the video and access additional information at key points along the way. Results • Dormont was able to show the OneFlow product in an informative and compelling fashion without resorting to a costly physical mockup. • The video will be used for future marketing strategies. ges.com | 800.424.6224 ©2011 Global Experience Specialists, Inc. (GES)