GES' design team offers a clear-cut way on understanding some technical design processes

1. Getting your graphics
to the show on time
Getting Started
Graphics are needed Script:
for an upcoming show
and preshow promotion.
The client hands off:
( 1 ) brand guidelines,
( 2 ) copy, and ( 3 ) images,
Vector vs. Raster
to a graphic designer to B r a n d gABC
uide Raster, or bitmap, images are
create the most awesome
show campaign ever. resolution dependent. They cannot
scale larger than their established
resolution without losing quality.
Design and Layout
um
ips et
em
Lor sit amipis
Colors and o r r ad
dol ectetu g elit..
s
Con elitisc
in
cing
fonts that anchor
represent point
your brand are
added to create
concepts and designs. Vector illustrations rely on mathematical
equations to represent graphics. They may
be infinitely scaled without loss of quality.
Quality Control
Don’t let exposed pixels ruin
File Facts
your brand’s at-show reputation.
1 inch
final print package PMS colors
should contain: Fonts used
Linked images
dpi
1 inch
Final art at 100% scale
(dots per inch) is a (or an accurate aspect ratio
with supporting resolution)
measurement of the
low resolution high resolution quantity of dots (or pixels)
Preferred Production File Type
(72 dpi or lower) (150 dpi or higher) of information per inch.
AI / INDD / PDF
When an image is resized, the pixels stretch and grow, and fewer dots
are able to fit within an inch. The larger the dots become, the easier EPS
they can be seen. This is called pixelation, which should be avoided. TIFF
JPEG
Pardon the interruption for some ...
fun With Fonts What is your font saying about you?
Using an inappropriate font can influence the impact of your message.
Helvetica (the single most popular font family) or Arial are looking
Dear Mrs. Eaves,
Q: Why do I need to send my fonts
even if they are common?
for safety and anonymity
Handwritten fonts are chosen by a user hoping to appear personal
and friendly.
:A
- Lost in font-city, Arial Black
Arial, there are many variations created by Choose Comic Sans and you're telling the world you're uninformed.
different foundries and unexpected results
Serif fonts, like Times, suggest you are hoping to be perceived as
can happen if you leave it up to fate to pick
traditional, trustworthy or respectable.
your font. - Hope you found your way out, Mrs. Eaves Bold
font faux pas font weight anatomy of a font
there’s never any reason to use
comic sans
Thin Light Regular
Medium Bold H E AV Y
SerifS Serif
short lines
crossing the ends
Sans Serif
WITHOUT [Serifs]
of a printed letter
Color Which color model should your graphic files be using?
Used in printed graphics, the
Color is critical for CMYK color model refers to the
four inks used in the printing
C M Y K
brand recognition.
The Pantone Matching process: cyan, magenta, yellow and key (black)
System (PMS) was PANTONE 320 U
developed so that The colors displayed on your TV or
colors can be matched computer monitor are composed of
R G B red, green and blue light. RGB values
consistently across PANTO
N E 320 are appropriate for digital graphics
multiple platforms. U
like website banners.
Application The design is
applied across
multiple formats em ip
sum
Lor sit am
et
Lorem ipsum
dolor sit amet
r
dolo
and sizes (i.e. ecte
ipis
tur ad elit..
Cons elitiscing
cing
banners, postcards, Consectetur adipis
emails, flyers, entrance cing elitiscing elit.
graphics units, aisle signs etc.),
are approved paying close attention to
by client details all the details
mentioned above.
We always encourage What is the e series?
collaboration between We are always looking for ways to improve our clients’
you and the designer, so experience. e series was created to demystify design and
please don't hesitate to contact production for non-designers. It allows our clients to “talk the
us with questions or concerns. talk” and really enjoy the walk.