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Lessons From China and the US
For Global Entrepreneurs
Hans Tung
Managing Partner, GGV Capital
January 2018
The GGV Advantage: One Team in Two Markets with Global Perspective
§ With investments in China and the U.S., we have gained a deep
understanding of both markets with access to global resources
§ Managing eight funds, $3.8 billion in total
§ Over 280 portfolios, invested in 33 companies with over
$1 billion market cap and 29 public companies
2
Data Replacing Oil and Credit as Most Valuable Commodities
And the Rise of Internet in China
3
Highlighted: Tech Companies; Red Text: Chinese companies;
Source: CapitalIQ. Capitalizations are in millions. Data as of 1/8/2008 and 1/8/2018.
China Accounts for Almost Half of the Valuation of the World’s Unicorns
4
5
What has changed in China?
China Surpassed the US as World’s No.1 Market on iOS App Stores
6 Source: AppAnnie
Top 3 Countries by Quarterly iOS App Store Revenue
China is No. 2 in Online Consumption
7 Source: CNNIC; Internet Live Stats; BCG Analysis
World’s Top 10 Countries by Online Consumption (in $billions)
Millennials & Gen Z Are Driving Online Consumption
8
China:
390M Millennials & Gen Z
54% of total population
US:
107M Millennials & Gen Z
37% of total population
Alibaba’s Sales on 2016 “Singles Day” (11.11)
$18 B > Black Friday + Cyber Monday
9
$3.34B $3.45B $17.8B
Black	Friday	2016	(US) Cyber	Monday	2016	(US) 11/11	Singles	Day	2016	(China)
Total Sales in a Single Shopping Event ($Billions)
(Online + offline)
Chinese Users Congregate Around “Super Apps”
10 Source: Google’s Global Mobile Research, China’s National Census Bureau, Localytics, eMarketer, BCG Analysis
% of Time Users Spent on Apps (2015)
Only 15% of apps
in China are used
more than 10x
33
Number of apps the average
American user has
on their phone
42-46
Number of apps the average
Chinese user has
on their phone
Case Study: Mobile Payment (WeChat Pay): a “Super App” in China
11
Amazon vs. Alibaba
Amazon vs. Alibaba
Chinese Apps Are More Advanced in Content Surfacing & Social
13
Content
Community
Commerce
The Speed of Tech Penetration China
14 Source: BCG Analysis
# of Years for App Penetration to Reach 50% Market Share in US vs China
Uber’s Exponential Growth in China
15
China’s Urbanization Drives the Transportation Revolution
16
New York (5.7M rides/day)
Tokyo (8M rides/day)
Singapore (3M rides/day)
Beijing 2005 Beijing 2015 (9M rides/day)
Hub & Spoke: From High Speed Rail & Subways to Ride & Bike Sharing
17
How Will Your Business Go Global?
Case Study: Airbnb
18
China Tech Takeaways
19
1) Serve the mass market
2) Be a high-frequency entry point (i.e. super app)
3) Join an eco-system
4) Move fast
Want to Learn More on China?
20
Check out “996,” our podcast on entrepreneurship in China
Available on iTunes, Overcast, SoundCloud, XimalayaFM…
Just search “996” in your favorite podcast app.
Thank you.
Hans Tung
Managing Partner, GGV Capital
Hans.vc and 996.ggvc.com

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Lessons from US & China for Global Entrepreneurs

  • 1. Lessons From China and the US For Global Entrepreneurs Hans Tung Managing Partner, GGV Capital January 2018
  • 2. The GGV Advantage: One Team in Two Markets with Global Perspective § With investments in China and the U.S., we have gained a deep understanding of both markets with access to global resources § Managing eight funds, $3.8 billion in total § Over 280 portfolios, invested in 33 companies with over $1 billion market cap and 29 public companies 2
  • 3. Data Replacing Oil and Credit as Most Valuable Commodities And the Rise of Internet in China 3 Highlighted: Tech Companies; Red Text: Chinese companies; Source: CapitalIQ. Capitalizations are in millions. Data as of 1/8/2008 and 1/8/2018.
  • 4. China Accounts for Almost Half of the Valuation of the World’s Unicorns 4
  • 5. 5 What has changed in China?
  • 6. China Surpassed the US as World’s No.1 Market on iOS App Stores 6 Source: AppAnnie Top 3 Countries by Quarterly iOS App Store Revenue
  • 7. China is No. 2 in Online Consumption 7 Source: CNNIC; Internet Live Stats; BCG Analysis World’s Top 10 Countries by Online Consumption (in $billions)
  • 8. Millennials & Gen Z Are Driving Online Consumption 8 China: 390M Millennials & Gen Z 54% of total population US: 107M Millennials & Gen Z 37% of total population
  • 9. Alibaba’s Sales on 2016 “Singles Day” (11.11) $18 B > Black Friday + Cyber Monday 9 $3.34B $3.45B $17.8B Black Friday 2016 (US) Cyber Monday 2016 (US) 11/11 Singles Day 2016 (China) Total Sales in a Single Shopping Event ($Billions) (Online + offline)
  • 10. Chinese Users Congregate Around “Super Apps” 10 Source: Google’s Global Mobile Research, China’s National Census Bureau, Localytics, eMarketer, BCG Analysis % of Time Users Spent on Apps (2015) Only 15% of apps in China are used more than 10x 33 Number of apps the average American user has on their phone 42-46 Number of apps the average Chinese user has on their phone
  • 11. Case Study: Mobile Payment (WeChat Pay): a “Super App” in China 11
  • 13. Chinese Apps Are More Advanced in Content Surfacing & Social 13 Content Community Commerce
  • 14. The Speed of Tech Penetration China 14 Source: BCG Analysis # of Years for App Penetration to Reach 50% Market Share in US vs China
  • 16. China’s Urbanization Drives the Transportation Revolution 16 New York (5.7M rides/day) Tokyo (8M rides/day) Singapore (3M rides/day) Beijing 2005 Beijing 2015 (9M rides/day)
  • 17. Hub & Spoke: From High Speed Rail & Subways to Ride & Bike Sharing 17
  • 18. How Will Your Business Go Global? Case Study: Airbnb 18
  • 19. China Tech Takeaways 19 1) Serve the mass market 2) Be a high-frequency entry point (i.e. super app) 3) Join an eco-system 4) Move fast
  • 20. Want to Learn More on China? 20 Check out “996,” our podcast on entrepreneurship in China Available on iTunes, Overcast, SoundCloud, XimalayaFM… Just search “996” in your favorite podcast app.
  • 21. Thank you. Hans Tung Managing Partner, GGV Capital Hans.vc and 996.ggvc.com