6.  We should invent GIKIL’s tagline - a short sentence that
summarizes the direct and instantly vocation of our brand,
product or company. With just a few words, a tagline must be
understandable, summarize the product or service offering,
build trust, or incite to buy.
 Every company hopes to create an advertising tagline for their
product or service that stands the test of time, but
Philadelphia's N.W. Ayer & Son was behind one that may last,
well, forever. Frances Gerety, a copywriter for the now-defunct
agency, coined "A Diamond is Forever" in 1948 for
Johannesburg, South Africa, diamond company DeBeers.
 Since the advent of commercial television, corporate taglines,
ad slogans, and jingles have been fighting the front-line battle
to penetrate our minds, win our hearts, and open our wallets. Do
these so-called brand-bites exercise a profound influence on our
language, media, and culture? In a word, yes!
 You can sent your proposals for GIKIL’s tagline on:
gikilcct@gmail.com