GMIA - Workshop Low Cost Marketing Plan for gospel music artists By Bernard Reilly, Proclaim Marketing www.gmia.org.uk

1. Low Cost Marketing Plan for
Gospel Artistes
Presented by Bernard Reilly
www.proclaimmarketing.com

2. Introduction
In this short presentation I am going to show
you an 8 point low cost marketing blueprint
So before we do anything else stop texting, turn
off the TV and get a pen & paper (take notes).

3. Who am I & why should you
listen to me?
My name is Bernard Reilly & I own and run a small but
successful company called Proclaim Marketing
Over the years I have worked with lots of BIG
brands including …

4. In addition to this …
I have an international career as
a Gospel DJ (DJ Proclaima) and
run my own very successful
ministry called Soulcure

5. Some Ministry Highlights …

6. The reason I share my ministry
journey
Is so that you know I am walking my talk
I literally have had to market Soulcure & DJ
Proclaima

7. An Important Question!!!!
Do you need a budget?
Answer is YES!!!
If you will not invest in your ministry don’t expect
anyone else will
If you do not have money go and earn it!!!

8. Okay Now Lets Look at the 8
Point Plan
What would I do if I was an artiste starting out
today?
My answer/8 point plan is based on what I
KNOW for a fact works

9. Step1
Make it all about JESUS!!

10. Step 2
Prayerfully go & find someone who is ahead of
you in the ministry you are in & serve them
Think ELIJAH & ELISHA

11. Step 3
Invest in Branding – Logo, photos & marketing
collateral
Use a professional graphic designer and
photographer
You are creating a BRAND!!!

12. Step 4
I would set up a Reverb Nation account
For $20 a month (about £15) you get …

13. Step 4
If you spend an extra $18 per month about £27
in total
You can turn your page into a fully
functional easy to manage website

14. Step 4
The biggest selling Gospel
Artist in a specific genre puts
a lot of his marketing success
down to Reverbnation

15. Step 5
Set up a Facebook Fanpage its FREEEEE
Facebook is the most visited site on earth
It has 1 Billion Users

16. Step 5
You need to use the Timeline layout
Get your cover and profile images done
professionally
Use your Reverbnation widgets
STAY FOCUSED Do NOT post junk

17. Step 5
Build relationships and do not spam people
Show an interest in other peoples posts
Use a branded name
www.facebook.com/ArtistName

18. Step 5
Post regularly but don’t live there 
Include a picture with the majority of
posts this sends engagement through the
roof
Include your link in every picture

20. Step 5
If you want to learn how to really use Fan
pages you can get my ebook at a big discount
Normally £17 for
GMIA it is £7 only
for the next 24hrs

21. Step 6
Set up a Youtube account its FREE
Google like YouTube because they own it!
Between 10 – 25% of the traffic to my site
www.soulcureradio.com from YouTube

22. Step 6
YouTube Tips
You can record videos on your phone &
edit using free Windows software
Use keywords in your video title &
description i.e. ‘Gospel Rnb’

23. Step 6
YouTube Tips
You are allowed to use 5000 characters
in your description … USE THEM ALL
At the top of your description include a
link to your website

24. Step 7
Work with DJ’s, Radio & Media
Build a list of targetted DJ’s, Radio
Shows, TV, Magazine, Websites that
ARE interested in YOUR music

25. Step 7
Work with DJ’s, Radio & Media
Communicate with Excellence
Write and format your bio properly …
NOT JUST CAP LOCKS SPLET RONG!

26. Step 7
Work with DJ’s, Radio & Media
Present your music properly
In advance! If Digital title your tracks!
Not YouTube!
High quality Mastered
MP3 (312kps) or WAV
If emailing use Mediafire

27. Step 7
Work with DJ’s, Radio & Media
Do not harass … We get a LOT to listen too
Don’t take comments personal, listen, be
wise and be who God said!
Request an interview

28. Step 7
Work with DJ’s, Radio & Media
BEST TIP OF ALL FOR DJ’s
Give them something exclusive … Radio
Drops without them asking along with
your music … this gets their attention

29. Step 8
Actively Look to Perform at Events
Find out what events are on using FB &
Websites
Approach the promoters respectfully and
offer to do a little set

30. Step 8
Actively Look to Perform at Events
AIM HIGH! … if Kirk Franklin is in town go for it
As someone who has been involved in a
lot of big events I can say we look to
create opportunity for new emerging artist

31. Step 8
Actively Look to Perform at Events
If you can get some expenses great … but
whilst you are getting established suck it up!
Always ask for an opportunity to sell your
product … LIVE SHOWS IS THE MONEY!

32. Step 8
Actively Look to Perform at Events
DON’T EVER BE A DIVA!!!
Be humble, kind, patient … Fruits of the Spirit

33. Bonus Step 9
Remember John 15 vs 5
I am the vine; you are the branches. If you
remain in me and I in you, you will bear much
fruit; apart from me you can do nothing.

34. SPECIAL GMIA OFFERS ONLY
For the Next 48 hours you can download my
Facebook eBook for £10 only instead of £17
GMIA Branding Pack Deal – Professionally
Design your logo, 4pp CD cover, Facebook
layout, 1 Flyer Design, Business Card for £175

35. Step 8
Actively Look to Perform at Events
DON’T EVER BE A DIVA!!!
Be humble, kind, patient … Fruits of the Spirit

36. SPECIAL GMIA OFFERS ONLY
For More Details Visit
http://www.proclaimmarketing.com/GMIA