Scott Kveton is the co-founder and CEO of Urban Airship, which helps the world's top brands do great things in mobile. Kveton is widely recognized as an expert on mobile app strategy, user engagement and cloud infrastructure, and was named a Top 10 Mobile Mover for 2012 by VentureBeat.

1. Scalable & Repeatable Business Models
Scott Kveton - August 22nd, 2012
* Confidential *

2. 3 tales & 3 lessons

3. Father, geek, foodie, pizza
maker & bacon lover.

4. Tale #1: For the love of bacon

5. I sold bacon on the Internet.

6. WTF?!

7. Timeline
• Have few beers with friends
• Joke about “selling bacon on the Internet”
• Talk trash about it
• Buy domain name
• Realize you’re committed (aka “oh shit”)
• Set a date
• Go!

8. Launch in 30 days.

10. Figure it out: Go!
•Fulfillment •Content
•Inventory •Price Points
•Website technology •Product – Bacon
•Promotion/marketing •Product – T-Shirts

13. Technologies we used
• Google Checkout • Bank of America
• JS-Kit – Reviews • Endicia – Postage
• IntenseDebate – comments • USPS – Shipping
• WordPress – Blog • HP - inkjet printer
• AWS – Backups • iMovie, Photoshop
• Vimeo – vids • Craigslist - Fridges/Freezers
• Ads: Google, Facebook & MySpace • Friends – Models
• Google Analytics • Designer - Wives
• RingCentral - Phone/Fax
• UserVoice – Feedback
• Linode – Hosting
• MyCorporation.com

14. We did it in 21 days.

15. Lesson #1: Ship fast and see if the
market is there

16. Tale #2: For the love of airships.

18. @kveton’s office
@robotadam
@steve918
@mtrichardson
August 28th, 2008
Photo credit: Jacob Kaplan-Moss

19. Guidelines
1. Business model from day 1.
2. Launch in 30 days or less.
3. Company name must have
“Airship” in it.

20. How do you tell everybody in the
world about your company?

21. Getting the word out

22. Getting the word out

23. 1 of 4
carts

25. Perfect target audience:
•Rabid developers
•Captive audience
•Been in line for hours
•Don’t tend to think ahead
WWDC June 9th, 2009

26. End of the line
WWDC June 9th, 2009

29. Started with “Basic” & “Call for pricing”

31. Lesson #2: You will spend a shit ton
of time on pricing and packaging.
Think long and hard about it.

32. Tale #3: Location FTW.

35. Lesson #3: Your customers will tell
you what you’re supposed to sell
them. Not Techcrunch.

36. Conclusion:
• Launch early, find your market
• Think hard on pricing/packaging
• Listen to your customers

37. Q&A
scott@urbanairship.com
* Confidential *