Learn how to communicate and help your team connect emotionally to your BHAG.

1. 5 Ways to
Bring Your BHAG To Life
How To Communicate and Help Your Team
Connect Emotionally To Your BHAG
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Jim Collins and Jerry Porras first coined the term BHAG
(Big Hairy Audacious Goal) in their 1994 book entitled Built to
Last: Successful Habits of Visionary Companies.

2. Display it somewhere in
your organization so
that your employees will
be reminded of it.
In Rhythm®, this is
one of the strategic
elements that displays on
your sidebar so that it is
top of mind when you’re
in your Annual Planning
Session.
1 Keep it Top of Mind for Your Team
Your BHAG is
much more than
a poster
on your wall.
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3. The value is having your
employees connect with
this emotionally and
coaching them to let it
guide their actions.
Be intentional about who
you communicate your
BHAG to the company
the first time.
Write down the story
or make a video so
you can share with
new employees.
Tell the Story of your BHAG2
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4. Use your BHAG
in your
Annual Planning
every year.
Set 3-5 year Winning Moves
and Key Thrusts that are
similar to base camps on the
way to your Mt Everest goal.
In Rhythm, we have a
Strategy Connector that lets
you see the connection from
your 3-5 year plan all the way
down into Action Items that
you’re working on daily so that
you never lose sight of how you
are working toward this goal.
Connect Strategy and Everyday Execution3
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5. Your BHAG
gives you focus
so you can say
“YES” to the
Right opportunities.
When the opportunities present
themselves, look at them through
the lens of your BHAG. Ask,
“Does this get us closer to the
BHAG?” If the answer is no, then
take a hard look at why you are
even considering this opportunity.
Evaluate Opportunities with Your BHAG4
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6. Let your BHAG
help you Tap into
the innovation
and creativity
in your team.
You should have a due date
for your BHAG, and if it is
truly audacious, you shouldn't
be sure how you’re going to
achieve it by that date when
you set it.
As the BHAG date approaches,
get everyone in the company
involved in brainstorming how
you can get there and in testing
these ideas.
Tap the Creative Genius of Your Team5
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7. Here at Rhythm Systems, we are experts at helping companies
create and execute their BHAG.
Contact Nancy, our Rhythm Ambassador, @ 704-996-3402
for more information.
Good luck on your BHAG journey!
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