New research from the Grant Thornton International Business Report (IBR) has found that Brazilian business enthusiasm for hosting the tournament has plummeted over the past two years. However, while few business leaders predict increased investment or increased profits as a result of Brazil hosting the competition, there is hope that infrastructure improvements and a greater influx of tourists will prove enduring legacies. For more information please visit http://bit.ly/1kZr9tB

1. Infrastructure
investment
Infrastructure
investment
Infrastructure
investment
42%
42%
Better
broadband
Better
broadband
Better
Yes No change
broadband
10%
10%
Greater influx
of tourists
Greater influx
of tourists
Greater influx
of tourists
26%
26%
of sports
other than
Sponsorship
football
of sports
other than
Sponsorship
football
sports other
sponsorship of
than football
6%
6%
50%19%
42%
26%
10%
6%
Infrastructure
investment
Infrastructure
investment
Infrastructure
investment
42%
42%
Better
broadband
Better
broadband
Better
Yes No change
broadband
10%
10%
Greater influx
of tourists
Greater influx
of tourists
Greater influx
of tourists
26%
26%
of sports
other than
Sponsorship
football
of sports
other than
Sponsorship
football
sports other
sponsorship of
than football
6%
6%
50%19%
42%
26%
10%
6%
FOREIGN
INVESTMENT
5
INFRASTRUCTURE
10
CONSTRUCTION
20
TOURISM
52
JOBS
3
Less
business
More
crime
More noise
pollution
Increase
in traffic
2% 3% 4%
31%
29%
What sector of the economy will benefit most
from hosting the World Cup? (%)
What sector of the economy will benefit most
from hosting the World Cup? (%)
FOREIGN
INVESTMENT
5
INFRASTRUCTURE
10
CONSTRUCTION
20
TOURISM
52
JOBS
3
Increase
in traffic
29%
What sector of the economy will benefit most
from hosting the World Cup? (%)
What sector of the economy will benefit most
from hosting the World Cup? (%)
FOREIGN
INVESTMENT
5
INFRASTRUCTURE
10
CONSTRUCTION
20
TOURISM
52
JO
3
What sector of the economy will benefit most
from hosting the World Cup? (%)
What sector of the economy will benefit most
from hosting the World Cup? (%)
600,000
Visitors
teams
32
citie
12
m
6
600,000
Visitors
teams
32
cities
12
matches
64
600,000
Visitors
teams
32
cities
12
matches
64 600,000
Visitors
teams
32
cities
12
matches
64
100
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
90
80
70
60
50
40
30
20
10
Do you think that hosting the World Cup will result
in the Brazillian economy growing faster? (% yes)
2012
23%
2013
15%
2014
11%
Do you think that hosting the World Cup will result
in the Brazillian economy growing faster? (% yes)
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Do you think that hosting the World Cup will result
in the Brazillian economy growing faster? (% yes)
23%
15%
11%
Do you think that hosting the World Cup will result
in the Brazillian economy growing faster? (% yes)
100
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
90
80
70
60
50
40
30
20
10
in the Brazillian economy growing faster? (% yes)
2012
23%
2013
15%
2014
11%
40%
Q4- 2012 37%
44%
40%
35%
36%
27%
Q1- 2013
Q2- 2013
Q3- 2013
Q4- 2013
Q1- 2014
What will be the most enduring legacy
of hosting the World Cup in your city?
What will be the most enduring legacy
of hosting the World Cup in your city?
40%
Q4- 2012 37%
44%
40%
35%
36%
27%
Q1- 2013
Q2- 2013
Q3- 2013
Q4- 2013
Q1- 2014
Yes No change
50%19%
Infrastructure
investment
Better
broadband
Greater influx
of tourists
of sports
other than
Sponsorship
football
42%
26%
10%
6%6%
Increase
in traffic
31%
29%
FOREIGN
INVESTMENT
5
INFRASTRUCTURE
10
CONSTRUCTION
20
TOURISM
52
JOBS
3
What sector of the economy will benefit most
from hosting the World Cup? (%)
600,000
Visitors
cities
12
matchesmatches
646464
teams
32
100
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
90
80
70
60
50
40
30
20
10
Do you think that hosting the World Cup will result
in the Brazillian economy growing faster? (% yes)
2012
23%23%23%23%
2013
15%15%15%15%
2014
11%11%11%11%
Q4- 2012 37%
44%
40%
35%
36%
27%
Q1- 2013
Q2- 2013
Q3- 2013
Q4- 2013
Q1- 2014
What will be the most enduring legacy
of hosting the World Cup in your city?
40%
© 2014 Grant Thornton International Ltd.
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton International Ltd (GTIL) and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions.
www.gti.org
Curious Agency 1403-06a
Does your company plan to increase investment
because of the World Cup? (% yes)
How will the World Cup affect Brazil?
Do you expect your
profits to rise due to Brazil
hosting the World Cup?
Will the stadium being built in your city
be well used after the World Cup? (% yes)
Will you watch the matches being
held in your city, regardless
of Brazil’s performance?
We have been asking businesses in Brazil about their hopes and expectations for the 2014 FIFA World Cup
through the Grant Thornton International Business Report (IBR) since the beginning of 2012.
Economic optimism
Has stadium construction
disrupted daily life? (% Yes)
How has it
created
disruption?