2. What is Walmart
The company was founded by Sam Walton in
1962
Initiated in 1969
Headquarter Bentonville, Arkansas
American retail corporation that functions as a
large discount department store
3. Who is the Target Audience
18-21 year olds
(college-aged)
Friends and Family of
college students
Followers of college
teams
4. “Back to School” campaign for
Walmart
Concentrating on the back-to-school drive of
college students or new coming high school
seniors
The campaign will run from June-September
Campaign uses mainly social media such as:
Blogs, facebook, twitter, google plus, instagram
, google ad words
5. Main goal of the campaign
The main goal of this campaign is to feature
discount deals for school supplies, furniture,
and college sports attire.
Create a ease of use website that displays all of
the items being discounted.
The ultimate goal would be to increase sales by
10% from the previous year
6. Social Media
Walmart will promote
specials using facebook,
twitter, and instagram
Promote “liking” and
“following” to enter to win a
gift card to Walmart
Only “followers” will have
exclusivity
Walmart.com tweeting
deals daily for customers.
7. Blogging
Blogs will be linked to all the social media
pages and referenced in them
Safety tips for college students, tips for staying
on campus, and study tips
Blogs will ensure versatility in the campaign
8. Adwords
The google ad word keyword tool helps to
decide which words are best associated with
the campaign
To create an ad using terms such as “college”
and “dorm” it would cost an avg. of $2.50 cost
per click which would allow for roughly 5,000
clicks a day
9. Budget
Adwords:5,000/day x 30 days x 4 months =
$600,000
Contests: $100 x 5 social media raffle=$500
Online strategist: $250/4hr weeks x 5 days x 4
weeks x 4 months= $80,000
Total cost= $680,500
10. Measuring the Campaign
Click counters monitor the ads run through
google ad words
Monitoring the amount of increase of “followers”
and “likes”
Compare sales from previous years
