SNAPbasket presentation

1. Bessie Chu
Catherine Peiper
Gabriel Bernadett-Shapiro

2. SNAP
Supplemental Nutrition Assistance Program

3. Los Angeles
1,015,481 individuals are
enrolled in the SNAP
program in Los Angeles
46 Million individuals
in the US
USDA. Building a Healthy America: A Profile of the Supplemental Nutrition Assistance Program. Office of Research and Analysis, April 2012.

4. Low income individuals need
pricing information
$1.19
Trader Joe’s
$2.43
Ralphs

5. SNAPbasket is an easy-to-use
SMS and web based platform for
low-income individuals to make the most
out of their grocery budget.

6. Application design
SNAPbasket allows users to create
shopping lists or access text
services all in one easy to use and
accessible platform

7. Implementation vision
Partnership and direct
integration with EBT data
Crowdsourcing and
leveraging interest groups
Initial rollout in South Los
Angeles

8. Potential users survey
majority of individuals
prefer a website or
a text service over
a mobile application.
USDA. Building a Healthy America: A Profile of the Supplemental Nutrition Assistance Program. Office of Research and Analysis, April 2012.

9. Competition
Similar platforms have not continued to add
data and are not marketed towards our specific
segment of users.

10. Interdisciplinary Team
Bessie Chu
Master of Communication Management
Catherine Peiper
Ph.D. Cinematic Arts
Gabriel Bernadett-Shapiro
Master of Public Diplomacy

11. Next steps
Hire backend developer
Partner with community
outreach organizations
Rollout a test in South Los
Angeles

12. Try it out today,
text ‘staplefood’ to
95577
snapbasket.co