App Store Optimization #ASO Uber Eats vs Door Dash , how is doing a better job in the App store Optimization Arena?

1. Uber Eats
Uber Eats
By: Gabriel
ASO vs ASO
ASO vs ASO
www.asonotes.com
www.asonotes.com
Door Dash
Door Dash

2. A P P S T O R E O P T I M I Z A T I O N
A P P S T O R E O P T I M I Z A T I O N
Uber Eats
Uber Eats Door Dash
Door Dash
VISIBILITY
VISIBILITY
Food Delivery Apps

3. Monetization
Ratings
Released
Last updated
Free
July 06, 2021
5 Years Ago
(March 01, 2016)
Free
July 05, 2021
4.7 4.8
8 Years Ago
(Oct. 10, 2013)
iOS Comparison
Uber Eats
Uber Eats Door Dash
Door Dash

4. Monetization
Ratings
Released
Last updated
Free, Ads
July 26, 2021
6 Years Ago
(Jan 05, 2016)
Free
July 22, 2021
4.3 4.6
6 Years Ago
(March 27, 2015)
Android Comparison
Uber Eats
Uber Eats Door Dash
Door Dash

5. iOS AUDIENCE COMPARISON
iOS AUDIENCE COMPARISON
(USA only)
(USA only)
A g e : 1 8 - 2 4
18-24 25-34 35-49 50-64 65 +
30
20
10
0
27%
23%
16%
7%
18-24 25-34 35-49 50-64 65 +
30
20
10
0
27% 28%
23%
16%
6%
27%
Uber Eats
Uber Eats Door Dash
Door Dash

6. ANDROID AUDIENCE COMPARISON
ANDROID AUDIENCE COMPARISON
(USA only)
(USA only)
A g e : 1 8 - 2 4
18-24 25-34 35-49 50-64 65 +
30
20
10
0
29%
21%
18%
9%
18-24 25-34 35-49 50-64 65 +
30
20
10
0
28%
25%
22%
17%
8%
23%
Uber Eats
Uber Eats Door Dash
Door Dash

7. 128
128
iOS Total Featured
iOS Total Featured
4
4
Jan to July '21

8. 539
539
Android Total Featured
Android Total Featured
16
16
Jan to July '21

9. VISIBILITY
VISIBILITY
REVIEWS
REVIEWS
PREDICTEDMONTLY
PREDICTEDMONTLY
DOWNLOADS
DOWNLOADS
89%
3,542,344
3,400,000
88%
3,000,000
11,921,122
Uber Eats
Uber Eats Door Dash
Door Dash

10. VISIBILITY
VISIBILITY
REVIEWS
REVIEWS
PREDICTEDMONTLY
PREDICTEDMONTLY
DOWNLOADS
DOWNLOADS
87%
3,949,320
1,700,000
90%
1,200,000
1,472,146
Uber Eats
Uber Eats Door Dash
Door Dash

11. Visibility
Total Ranking
Keywords:
Category:
2,365
Food & Drinks
(USA Only)
Uber Eats
Uber Eats

12. Visibility
Total Ranking
Keywords:
Category:
2,021
Food & Drinks
(USA Only)
Door Dash
Door Dash

13. Visibility
Total Ranking
Keywords:
Category:
6,141
Food & Drinks
(USA Only)
Uber Eats
Uber Eats

14. Visibility
Total Ranking
Keywords:
Category:
9,566
Food & Drinks
(USA Only)
Door Dash
Door Dash

15. Uber Eats' Visibility
Uber Eats' Visibility
14.40% 9.70%
Top 5 Countries
7.20%
24.80%
USA UK Mexico
Japan
8.90%
France

16. Door Dash's Visibility
Door Dash's Visibility
Top 5 Countries
0.10%
Brazil
94.50%
USA
3.90% 0.10%
S. Korea
Canada
1.30%
Australia

17. Uber Eats' Visibility
Uber Eats' Visibility
18.3% 10.2%
Top 5 Countries
5.4%
25.8%
USA UK Mexico
Japan
8.8%
France

18. Door Dash's Visibility
Door Dash's Visibility
Top 5 Countries
0.01%
Brazil
94.4%
USA
4% 0.01
S. Korea
Canada
1.4%
Australia

19. App Store
Optimization
Number of Ranking keywords
(6 months)
Uber Eats
Uber Eats
0 200 400 600
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-Top 100
187
522
574
497
476

20. App Store
Optimization
Number of Ranking keywords
(6 months)
0 200 400 600
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-Top 100
514
211
424
528
259
Door Dash
Door Dash

21. App Store
Optimization
Number of Ranking keywords
(6 months)
Uber Eats
Uber Eats
0 1,000 2,000 3,000 4,000 5,000
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-Top 100
58
235
778
1,388
4,569

22. App Store
Optimization
Number of Ranking keywords
(6 months)
0 1,000 2,000 3,000 4,000
Top 1
Top 2-Top 3
Top 4-Top 10
Top 11-Top 30
Top 31-Top 100
101
213
475
878
3,176
Door Dash
Door Dash

23. 2510
17
3
73%
Search Ads
Visibilty
Search Ads Bidding
keywords
Active Countries
Bidding Search Ads
Creative Set
SEARCH ADS INTELLIGENCE
SEARCH ADS INTELLIGENCE
USA only

24. 12933
2
2
90%
Search Ads
Visibilty
Search Ads Bidding
keywords
Active Countries
Bidding Search Ads
Creative Set
SEARCH ADS INTELLIGENCE
SEARCH ADS INTELLIGENCE
USA only

25. A P P S T O R E O P T I M I Z A T I O N
A P P S T O R E O P T I M I Z A T I O N
Uber Eats
Uber Eats Door Dash
Door Dash
REVIEWS
REVIEWS
Food Delivery Apps

26. Review Time!
Review Time!
3 , 5 4 2 , 3 4 4
3 , 5 4 2 , 3 4 4 1 1 , 9 2 1 , 1 2 2
1 1 , 9 2 1 , 1 2 2
Uber Eats
Uber Eats Door Dash
Door Dash

27. F r o m J a n t o J u l y 2 0 2 1
F r o m J a n t o J u l y 2 0 2 1
Ratings
Ratings
0 2,000,000 4,000,000 6,000,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
6,000,000
2,100,000

28. Average Review
Rating
For 90 Days
(taken on July 2021)
Uber Eats
Uber Eats
21%
4%
7%
9%
57%

29. Average Review
Rating
Door Dash
Door Dash
For 90 Days
(taken on July 2021)
27%
5%
9%
10%
47%

30. Review Time!
Review Time!
3 , 9 4 9 , 3 2 0
3 , 9 4 9 , 3 2 0 1 , 4 7 2 , 1 4 6
1 , 4 7 2 , 1 4 6
Uber Eats
Uber Eats Door Dash
Door Dash

31. F r o m J a n t o J u l y 2 0 2 1
F r o m J a n t o J u l y 2 0 2 1
Ratings
Ratings
0 250,000 500,000 750,000
0 100,000 200,000 300,000 400,000
739,900
384,500

32. Average Review
Rating
For 90 Days
(taken on July 2021)
Uber Eats
Uber Eats
50%
11%
5%
3%
29%

33. Average Review
Rating
Door Dash
Door Dash
For 90 Days
(taken on July 2021)
67%
13%
4%
2%
12%

34. Does Uber
Eats care
about user
reviews?

35. Reviews

36. Does Door
Dash care
about user
reviews?

37. Reviews

38. A P P S T O R E O P T I M I Z A T I O N
A P P S T O R E O P T I M I Z A T I O N
Uber Eats
Uber Eats Door Dash
Door Dash
SCREENSHOTS
SCREENSHOTS
Food Delivery Apps

39. Latest Screenshots
Latest Screenshots

40. Latest
Screenshots
(takeaway)
Uber Eats
Uber Eats
Combination of Screenshots
Content and Value proposition in
each Screenshot
Call for Action
Alternating Background Colours
Using enough number of
screenshots
Good and clear font

41. Latest Screenshots
Latest Screenshots

42. Latest
Screenshots
(takeaway)
Combination of Screenshots
Content and Value proposition in
each Screenshot
Call for Action
Alternating Background Colours
Using enough number of
screenshots
Good and clear font
Door Dash
Door Dash

43. Uber Eats
Uber Eats
Door Dash
Door Dash
WHO IS DOING A
WHO IS DOING A
BETTER
BETTER ASO JOB?
ASO JOB?
mmmmm here we go...
(NOT EASY TO ANSWER)

44. (but let me explain)
Evidence of
"caring more about ASO"
More optimization clues in their
creatives
More accurate keyword
targeting
More visibility
More power in Android

45. 2020
If you work in Uber Eats or DoorDash
Let's connect.
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