Learn how Mabel's Labels, an Avery brand, lifted conversions and revenue with AddShoppers.

1. Mabel’s Labels:
An Avery Brand
How the Mabel’s team worked with AddShoppers to boost
revenue by 17% and recovered cart abandon conversion rate by
460%

2. Your presenters
Peter Messmer
Director + Growth
AddShoppers
Joe Machen
Digital Marketing Analyst
Mabel’s Labels

3. I. Who is Mabel’s Labels
II. Mabel’s Labels pain points
and goals
III. Marketing with BT to
deliver a better UX and
increase conv. %
IV. Shopper Portal Results:
Cyber Monday Exclusive
V. Q&A
Summary

4. About
AddShoppers
The leading On-site Marketing Platform
(OMP) for Commerce.
We believe on-site marketing should be
as agile + powerful as email marketing.
1,000+ brands worldwide agree with us. Clients across industries
Marketing on your site shouldn't take a village

5. About Mabel’s
Labels
Founded in 2003 by four mothers, Mabel’s
Labels became the solution for durable kids
labels.
Mabel’s Labels started their production
journey out of a basement in Canada,
becoming an award-winning, market-leading
company selling their products worldwide.
They have been featured on The View,
Today, The Early Show, Forbes.com, In
Style, and more.

6. Pain Points
Wanted to increase lead generation.
Needed a new way to increase sales
volume and revenue.
Lacked an effective method for
presenting promotions to customers.
Goals
Use Behavioral Targeting to generate
new customer acquisition.
Lift conversion rates on cart
abandonment with targeted
campaigns.
Provide a better user experience for
their customers.

7. 2016 by the numbers
12.7%
23.3%
16.8%18.8%
Overall conversion rate Revenue
Conversion rate during
their busiest season

8. Marketing with Behavioral
Targeting

9. ● Their prior top banners required
regular maintenance and posed
SEO issues.
● BT enabled specific product line
pushes with content targeting.
● Segmenting offers by geographic
location became a possibility.
Why Behavioral
Targeting?
BT is one of the Applications that make up
the AddShoppers OMP. It became the core
of Mabel’s Labels strategy due to its
flexibility, multi-campaign functionality, and
rich data capture abilities.
Marketing with BT was a revenue generating
choice for Mabel’s Labels for these reasons:

10. Hitting Goals
Equipped with BT and the AddShoppers
strategy team, the Mabel’s team launched a
series of highly targeted BT campaigns
throughout 2016.
These campaigns worked together to build
unified shopper profiles that enabled better
content targeting and realized goals.
Following are examples of what they
launched, as well as individual results of
each campaign.
● Segmented inventory push
● PR campaigns
● List growth campaigns

11. This cart abandon campaign achieved a 21.7% conversion rate

12. Inventory Push
Campaigns
Mabel’s Labels used AddShoppers BT to
push content and new product lines.
They used an entry modal to upsell shoe
labels, offering a 50% discount on the labels
if customers used their new donut icon.
This campaign resulted in a 7.5% conversion
rate at checkout.

13. Geo-based
Campaigns
During the Canadian postal strike of Summer
2016, Mabel’s Labels offered a variety of
shipping discounts to their Canadian
customer base.
Utilizing the geo-targeting functionality for BT
campaigns, this educational modal
increased their Canadian site conversions
by 17% and generated close to six figures
in revenue.

14. Postal Strike
Mabel’s Labels uses AddShoppers
Behavioral Targeting for more than
incentivizing conversions.
They used BT to communicate with their
customers during the Canadian Postal
Service strike to display important shipping
news.

15. Made In Canada
As a company that got their start in Canada,
but has since developed into a brand sold
internationally.
Mabel’s Labels wanted to assure their
customers that Mabel’s products are still
Canadian made.
This announcement popup, sans incentives,
lifted conversion rates by 5.42%.

16. Pain Points
Increase lead generation.
Increase sales volume and revenue.
Effective method for
presenting promotions.
Goals
Generate new customer acquisition with
BT.
Lift conversion rate on cart abandon.
Provide a better user experience to
their customers.
Results
Obtained 24k new contacts.
Recovered cart abandon
conversion rate up by 480%
Revenue up by 82%.

17. Further
Optimization
Mabel’s Label’s has seen overwhelming
success using the AddShoppers OMP in
2016.
Knowing that Google is making changes to
mobile SEO rankings Jan. 2017, they
decided to test our Shopper Portal.
The state-of-the-art Shopper Portal will
replace most traditional AddShoppers BT
campaigns on their site in an effort to avoid
Google SEO penalties and further improve
their overall UX.

18. All Our Apps. One Promo Portal.

19. Shopper Portal Results
A Cyber Monday exclusive

20. Black Friday +
Cyber Monday
The AddShoppers Shopper Portal was used
as a home base for launching Mabel’s 2016
holiday marketing campaigns.
Due to the campaign’s time-sensitivity, we
integrated a countdown timer into the portal.
Once the shopping weekend ended, the
portal disappeared.

22. Next Steps
Mabel’s Labels has seen consistent
success with AddShoppers powered
campaigns.
Using the Shopper Portal, the Mabel’s team
plans to migrate their remaining BT
campaigns in an effort to:
● Drive increases in brand awareness +
business through social sharing
● Build customer loyalty with next level,
personalized shopper experiences
● Increase site efficiency with campaigns
that are easy to launch and monitor

23. To learn more about AddShoppers, talk
with us:
addshoppers.com
Additional Questions? Follow Up?
peter@addshoppers.com
@TheBigCatSays
To learn more about Mabel’s Labels visit:
mabelslabels.com
joe.machen@mabelslabels.com
@mabelhood