Company employees can have a significant impact on the success of corporate social media strategies. Employees are connected with a different user base and will extend the reach of business posts to new audiences and prospects. See how you can leverage your employees to boost social media results in this infographic.

1. Engage your most under-
utilized marketing asset…
your employees
Are you producing content on your own, sharing it through
social media channels and still not achieving the results
you’d like? Your answer to social media success is right
in front of you—or a cubicle away.
Employees are an overlooked marketing
resource. It’s time to start leveraging them.
Employee posts are treated
differently than company posts
Social post
lifespan increases
The collective reach of your employees’posts far
surpasses the reach of your company.
The increase in the amount of content
and filtering have limited
the reach of company posts.
Roughly 15% of U.S. social media users trust posts by
companies or brands on social networking sites.3
Social reach increases exponentially
through employee sharing
A share is more valuable
than 100 followers
1,000%
Just 60 employees can increase your company’s reach by
Thus employee posts have farther reach than company posts.
Even further, your customers trust “a person like yourself”
or a “regular employee” more than a company’s CEO.4
GaggleAMP’s research shows that getting just one
person to share your message results in far more
click-through activity than if your company were to
add another 100 followers.2
On average, 73.8% of the
potential engagement on a social
media post happens in the first hour.
SOURCES
1 gaggleamp.com/blog/the-48-hour-life-of-a-tweet
2 gaggleamp.com/blog/a-share-is-more-valuable-than-100-followers
3 lonelybrand.com/blog/only-15-of-consumers-trust-brands-social-posts-heres-how-to-win-over-the-rest
4 www.linkedin.com/pulse/article/20140513203006-5189710-trust-building-let-your-employees-lead-the-way
Share
When your employees are leveraged to share posts, the engagement lifespan is
extended by 4,200% thanks to your employees sharing over time.1
Employee sharing humanizes the
company and improves trust
vs.
0h
Single Post
Sharing Over Time
11h 22h 33h 44h
CEO Employee
Start leveraging your employees
with a free trial of GaggleAMP!