Setting the right marketing goals and marketing tools

1. March 2016
Hayut Yogev, Gaia CEO
:
Startup marketing workshop : Setting the right
marketing goals and marketing tools
Startup (Nation) Marketing TLV
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2. Building your startup marketing
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MARKET STRATEGY START-UP BRANDING START-UP MARKETING

3. 3
The billion-dollar tech startup was supposed to be the stuff of myth. Now
they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/
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‫כ‬ ‫מפתחים‬ ‫בעיה‬ ‫לכל‬-70‫סטארטאפים‬‫פתרונות‬ ‫מפתחים‬ ‫שונים‬.
‫שלו‬ ‫במוצר‬ ‫להשתמש‬ ‫ללקוחות‬ ‫שיגרום‬ ‫זה‬ ‫הוא‬ ‫שינצח‬ ‫מי‬.

4. ‫מנצח‬ ‫מותג‬ ‫לבנות‬ ‫איך‬?
‫כמוביל‬ ‫עצמנו‬ ‫את‬ ‫נמצב‬ ‫איך‬?
‫מסביב‬ ‫הרעש‬ ‫כל‬ ‫בתוך‬ ‫לבלוט‬ ‫איך‬?
‫אלינו‬ ‫להגיע‬ ‫ללקוחות‬ ‫נגרום‬ ‫איך‬?
The four Main Marketing Questions:
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5. The secret of maximizing the company’s value
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6. 6
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1.‫הכספיות‬ ‫התוצאות‬
‫ל‬ ‫נחלק‬ ‫החברה‬ ‫ערך‬-2

7. Gaia VSM LTD confidential
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2.‫והחברה‬ ‫המותג‬ ‫של‬ ‫הנתפס‬ ‫הערך‬

8. What Marketing is all about?
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9. 9 Gaia VSM LTD confidential
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‫הלקוח‬ ‫של‬ ‫המבט‬ ‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעו‬ ‫שיווק‬

10. 10
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‫הלקוח‬ ‫של‬ ‫במוח‬ ‫תפיסה‬ ‫על‬ ‫מאבק‬ ‫הוא‬ ‫שיווק‬

11. 11
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However….
‫קיים‬ ‫שאינו‬ ‫בשוק‬ ‫מוצר‬ ‫לשיווק‬ ‫קיים‬ ‫בשוק‬ ‫שיווק‬ ‫בין‬ ‫ההבדל‬

12. The Challenge
Innovative Technology
‫קיים‬ ‫שאינו‬ ‫בשוק‬ ‫מוצר‬ ‫לשיווק‬ ‫קיים‬ ‫בשוק‬ ‫שיווק‬ ‫בין‬ ‫ההבדל‬

13. The three stages of Marketing
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14. 14
‫ולחברה‬ ‫למותג‬ ‫זהות‬ ‫יצירת‬
‫שיווקית‬ ‫לפעילות‬ ‫דוגמאות‬

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http://privatepomm.com/

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http://quality-line.org/

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‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬

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27. CellMining
Marketing activities

28. Booth

29. T-Shirt

30. Brochure

31. Postcard

32. Landing Page

33. Website

34. Video
https://www.dropbox.com/s/fd4th9ba9aw8uog/Cell-Mining-
Feb20.mp4

35. Social Media
Twitter
LinkedIn
Facebook

36. ‫מדיה‬ ‫סושיאל‬
You Tube Google +

37. More Activities..
• PR
• Pitch
• Schedule meetings
• Business card
• Writing posts
• Etc..

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39. Always keep one step ahead…
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40. 1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
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41. Gaia VSM LTD all rights reserved
Thank You
Email: Hayut@gaia-vsm.com
Website: www.gaia-vsm.com