By: Denise Kehoe at Pulse 2015
Moderator: Denyce Kehoe, Gainsight
Pat Kelly, VP CSM at Brainshark Sylvia Kainz,
VP CSM at InsideView
John Tewfik, Director of Customer Care at AppNeta
Presented at Pulse Conference 2015.
If your customer doesn’t see value from your product or service, there low switching costs, lots of options
Low Barrier To Entry
Fast customer acquisition
Revenue growth potential
You know so much more about your customer
Speed of innovation
Lower barrier to exit
Large customer volumes
Revenue growth expectations
Multiple sources of data to manage
Competitive landscape & fickle customer base
----- Meeting Notes (3/26/15 16:06) -----
Try to find a good slide to quantify the impact. Got to address this now.
----- Meeting Notes (3/26/15 16:32) -----
Change to circles
Pay as you go pricing