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Bridgestone-Beaver
- 1. Christy Buck, Kelsey Galen, KoliciaHedgepeth, LaShanti Penn
- 3. Client/Brand: Bridgestone Tires Brand Positioning Statement: Emphasize on the importance of their tires including safety and reliability.
- 4. Background/Overview There is a projected market increase for tires in 2011. Tires are a need… Bridgestone is the official tire of the NFL.
- 5. Objectives/Purpose of the Ad Bridgestone tires are the most reliable tires on the market and consumers should purchase this over the competition. Target Audience Anyone who drives a motor vehicle. Age: 25-70
- 6. The most important thing we want to say……………. Bridgestone is more than just a brand; we have your safety concerns in all weather conditions.
- 7. Rational Any person that drives a vehicle needs reliable tires. Emotional Fear- Physical endangerment if your tires malfunction Humor-Use humor to avoid the overuse of fear/risk of an accident Love-Build love of brand
- 8. Mandatory elements, helpful information & insights Bridgestone is the official tire of the NFL and the Super Bowl is the most popular game. Make sure to advertise this sponsorship In past Bridgestone Super Bowl ads, a scene has the car slamming on brakes abruptly to demonstrate the effectiveness of the tires. Last year’s “whale of a tale” ad was very popular and used an animal to create a humorous and emotional response.
- 11. Volkswagen-Black BeetleAveraging $3 million in price