A/B testing in Firebase shown based on on Peaksel mobile games examples. Example of A/B tests and lessons learnt. What is important in A/B testing?

1. Peaksel examples in A/B testing

2. When & why?
● Stable project
● Enough traffic

3. Retention
General Knowledge Quiz

4. Revenue
Soccer Quiz 2019 (Football Quiz)

5. Soccer Quiz 2019 (Football Quiz)

6. Decision
time
App 1

7. Our takeaway
● Don't test changes that are
too small
● Test significant changes
● Goal can be Total Revenue
● Higher retention doesn't
mean higher revenue

8. Thank you!