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Mary Chan

Marketing

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Jillian will be discussing strategies and vision that led a small studio in Canada to win some of the most recognizable brands worldwide...and continue to get more. Magmic has been creating Mattel titles for years as well as the popular Rubik’s cube game, among many others. Magmic’s games have been featured by apple on multiple occasions and they have created over 260 mobile games. Jillian will be sharing her insight from the talent, culture and company branding side. She will be going over strategies for hiring, retention, creating an atmosphere of play and motivation as well as the avenues she took to take a company the local and international industry had not heard much of to a more recognizable one that continues to grow and be noticed all over the world.

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Localizing games is an adventurous journey with different levels and difficulties. Since millions of gamers around the globe have high quality expectations on AAA video game titles, major publishers are striving to implement a flawless localization process. In this panel, Seb Ohsan Berthelsen (Square Enix), Charlotte Harris (Sega), and Abigail Goudjo (Ubisoft) discuss crucial aspects of the challenging nature of video game localization. Hosted by Marie Amigues (Altagram), the participants will talk about the advantages and disadvantages of their different localization methods, including decision-making on target languages, work allocation, quality assurance, and other important topics to make an immersive game experience possible for millions of players. To get an exclusive insight into the worlds of global players, take this unique opportunity and join the discussion. Intended audience & prerequisites: Localization experts, developers, as well as everyone interested in the subject matter. Session takeaway: Attendees will get a better understanding of the multiple approaches and solutions in connection with the localization of a AAA game.

Amigues marie aaa_loc-gce2014

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This talk will discuss the parallels between interior design techniques and level art and design. Interior designers create spaces which inform people to the function and aesthetics of a space, just as we do in game development. We will examine how interior designers and environment artists are alike, the rules found in interior design, and why they are used. We will then explore how these rules can be applied in modern game spaces and the ways they can change our visual storytelling tool sets.

What interior design teaches us about environment art dan cox

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Using lessons learned from working on AAA 2D games, a 4-strong indie team set out to create a complete pipeline for creating modern 2D games with an organic feel and a high level of polish... on indie-scale resources. The tools and techniques developed to reach that ambitious goal will be presented, from the innovative animation system, the terrain, vegetation and level art system, to the effective but powerful rendering model, and more. Intended audience & prerequisites: Anyone working on a 2D game: programmers, animators, level designers, level artists. The talk will be of particular interest to teams using Unity, but rather than being purely technical, the talk will outline principles that can be applied in any engine. Session takeaway: I believe 2D has a great future ahead of her, and that we can do much more with it. I intend to demonstrate how to improve the production pipeline, and invest in tools to become more technical the way 3D does, while retaining the unique advantages of 2D. Game Credits: Rayman Origins (Ubisoft Montpellier) Rayman Legends (Ubisoft Montpellier) Tetrobot and Co. (Swing Swing Submarine) Seasons After Fall [working title] (Swing Swing Submarine)

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Stefan has spent many nights debugging hard-to-find bugs. Memory overwrites leading to random crashes, well-hidden stack overflows and other atrocities that will eventually give each programmer nightmares. In this talk, Stefan shares tips and tricks how to identify the root cause of such problems and how to debug them with little or no help from a debugger. He will also go into detail about which memory management techniques can be applied in order to prevent some of those bugs in the first place. Readers will learn techniques that help with finding and identifying problems that are due to the low-level access granted by C++ and the sometimes careless use of pointers. The presented techniques are applicable to the PC as well as console platforms.

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En vedette (8)

Go big or go home jillian mood

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"Game AI is no longer limited to making smart in-game opponents. It can now enhance every aspect of games. In this talk, Stephane will showcase some of these improvements, such as: - AI directors that manage the player experience -New ways of approaching the AI opponent problem -On-the-fly creation of contextually relevant content -Offline uses of AI for QA and production Then, he will explore some of the new types of games that have become possible by making AI a gameplay component and what new paths this opens to game designers."

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This presentation is a crossroads between Business, Marketing, Data Analysis, and Production. It presents what is important from a free2play business perspective, how and what needs to be tracked, and how a company can make sure results are delivered based on the data gathered. A basic business awareness of the free2play market is necessary, but data analysts and production-oriented people can attend and get useful insights.

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With new powers come new responsibilities. How next generation consoles can offer better realistic immersion via new open world possibilities to create deeper player experiences ? Thousands of NPC are displayed in the streets of revolutionary Paris, player can seamlessly enter and exit buildings, experiment realistic crowd ecosystem reactions, while the real scale we used for every building allow a real city size where everything looks real. Immersion is at maximum. But how can we provide fun through this feeling of realism ? Is there still a place for simple and accessible gameplay in this living and breathing world ? This talk will explain what we did in ACU, which choices we made between gameplay, immersion, art, story, world size and player freedom to create a deeper experience and merge between gameplay and exploration.

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In 2012 Team Lumo was formed within Blitz Games Studio and created their first mobile title Kumo Lumo - Apple Editors Choice in 72 countries, and winner of Mac World Game of the Year 2014. Over the next 2 years Blitz Games went bust, and the team, alongside many others, lost their jobs. Now the team has reunited as equal partners, formed their own studio [Lumo Developments], and helped create a co-working space for other like minded game developers. In this frank and honest session Lumo Developments will share the highs and lows of the past two years. Sharing valuable insights into their creative process, the commercial realities of developing for a saturated market, monetisation lessons learnt, and innovative studio models for the future of game development.

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Have you expanded your organization across multiple locations, or are you a client that utilizes external partners that provide outsourcing services? Both have their "cost savings" challenge where cost savings analysis is often a topic well scrutinized. However, in the grand scheme of your organization, is it a metric that really matters? See actual analytics on multiple game projects and why cost savings isn't as important a metric when making informed decisions about project planning for scalable and distributed development. It's all about the Metrics that Matter.

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In real life, combat is unpredictable and chaotic. If games tried to realistically model combat, it would create random-feeling combat, and wouldn’t be very much fun, and far too difficult. In action games, we use systems and design principles to create scenarios were we can control the chaos, and teach the player to predict what may happen. Once they feel comfortable, the player can start playing the game intentionally; understanding the choices they are making, and anticipating what challenges the designers might throw at them next. Once the player understands how to make meaningful choices in a combat experience, your game can become an engaging and compelling experience. We will look at decisions designers often make about weapons, player abilities, cameras, combat intensity and difficulty, enemy design and patterns and see how these choices affect a player’s experience and enjoyment. By examining how designers can clearly communicate the options the player has and whether or not they chose the right option, we can learn about how the player and the designers have a dialogue through the game. Players who understand the choices that they are making in combat, can predict probable outcomes, and aren’t overwhelmed by the chaos of the game will be more engaged and will have more fun, even when the game is challenging.

Controlling chaos designing compelling combat in action games adam bormann

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Humans are born storytellers. We use them to understand our world — and in the gaming universe, stories can become our guides. But players don't want to hear a story - they want to create a story. How can we build narratives that allow players freedom of choice — but still deliver a meaningful, emotional experience? The answer is desire — and obstacle. By developing an understanding what the player wants from the game — and then building a storyline that fuels that desire — game developers can create an experience that connects with players and inspires them to keep playing until the final level.

Desire and obstacle the building blocks of gaming narratives susan o'connor

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This session is about some important aspects of the rendering pipeline of the upcoming Action-RPG "Lords of the Fallen", developed by Deck13 Interactive and CI Games for PS4, Xbox One, and PC. The topic covers several closely related areas like the deferred rendering system, image-based lighting using deferred cubemaps, deferred decals, and an approach for transparent object lighting and shadowing. More specifically, the lecture will cover several strategies to keep the G-Buffer as small and efficient as possible. This includes the description of a G-Buffer attribute-packing scheme and how per-material attributes can be exposed using special parameter lookup tables. Furthermore, a traditional problem of most deferred rendering systems is the seamless integration of transparent objects into the lighting. The lecture will present several ways to approach this problem, for example multi-pass deferred rendering, coloured transparent shadows, and a novel method for deferred particle lighting.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

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