A quick look at the social media trends for 2018 and what it means for your business.

1. SOCIAL MEDIA
TRENDS FOR
2018 AND
WHAT IT
MEANS FOR
YOUR
BUSINESS
GAME PLAN CONSULTING

2. ACCORDING TO
STATISTA, THERE
ARE 2.46 BILLION
SOCIAL MEDIA
USERS IN 2017
No business can afford to ignore
social media.

3. FACEBOOK: 2.07
BILLION MONTHLY
ACTIVE USERS
Trends: Chatbots, Messenger, Mobile first
What it means for your business: Use of Mobile
Technology, making relationships, giving feedbacks where
it matters most

4. INSTAGRAM: 800 MILLION
MONTHLY ACTIVE USERS
Trends: Stories, Instagram for business
What it means for your business: Create more engaging
content, better customer care, newer campaigns

5. TWITTER: 330 MILLION MONTHLY
ACTIVE USERS
Trends: Chatbots, Explore, Live streaming
What it means for your business: Create more engaging
content, personalised customer care, innovative content

6. LINKEDIN: 500 MILLION MEMBERS
Trends: Videos, How you rank, Linkedin learning, Pro-
finder
What it means for your business: Create more video
content, take cues and build your company brand

7. PINTEREST: 200 MILLION MONTHLY
ACTIVE USERS
Trends: Visual Search, Data to content, Promoted pins
What it means for your business: Convert your data to
content, effective use of visual search

8. SNAPCHAT: 178 MILLION DAILY
ACTIVE USERS
Trends: Paid face filters for brands, redesign separates conversations with
friends from a feed of content from professional publishers and public figures
What it means for your business: Use Promoted Stories

9. #HASHTAGS
Hashtags can help transform unstructured
conversations to structure, right at the source and
they are here to stay.
FINALLY

10. A LOT OF PEOPLE
FAIL AT MAXIMIZING
SOCIAL MEDIA
What are some of the reasons?
INCONSISTENCY
MISUSING PLATFORMS
GENERIC CONTENT

11. SOCIAL MEDIA IS HERE. IT’S NOT
GOING AWAY; NOT A PASSING FAD.
BE WHERE YOUR CUSTOMERS
ARE: ON SOCIAL MEDIA.

12. THANK YOU
HAVE A NICE DAY!