Competitors product overview & Insights for own product & their products.

1. Glaze’s
Research

2. Zion
Buton(Pectin)
2.5 kg packing
Ranges from
120–200/kg
Market Share >
25%
BluBel(Starch)
4 kg packing
Ranges from
70–120/kg
Zion has the maximum market share in glaze category because of very competitive price even in Pectin
based glaze. Packages in 2.5 kg & 4 kg. Recognized by big & small Bakeries.
SOURCE:: Official Website

3. Crust‘n’crumb Crustogel(GELI)
Ranges from
Rs.180-220/kg
Packaging sizes are
1.5kg, 2.5kg &6kg
Market share<15%
Crustogel has good market share in areas like Meerut. Quality is average & lasts for 2-3 days.
Price is highly competitive with top brands of this segment.

4. Delta
Cold
Glaze(starch)
Ranges from
Rs.170-200/kg
Packages in 2.5
kg
Market share <
15%
Delta cold glaze has good quality & price is highly competitive with top brands, Easily
availability.

5. Bakersville Vizyon
2.5kg
Ranges from
180–240/kg
Market share <
16%
Vizyon is a sub-brand of Bakersville. It comes under premium category in glaze segment. Quality
& texture is good. Preferred by premium bakeries.

6. Goodrich GELI
Packages in 1–
2.5 kg
Ranges from
Rs.120–150/kg
Market Share <
15%
Goodrich gel quality is less than Avg. but used by the bakeries who look for very less priced
goods. Highly recognized by very small Bakeries. Comes in 1 & 2.5 kg. less than 15% market
share.

7. Davars
Tropolite(color
GELI)
Packages in
2.5kg
Ranges from
Rs.150-180/kg
Market share <
15%
Tropolite gel comes under the sub-brand category of Davar’s. Gel quality is average & highly
recognized in small bakeries who use less priced goods. Easily available in Pan-India.

8. Conclusion::
• Buton glaze is used by maximum users because of very competitive price.
• More customer believes in rate of the product not in the quality.
• It is believed that pectin based glaze lasts longer than starch based glaze.
• Prem. customers focus on quality of the product they are list interested in the price &
quality should justify the price.
• We need to focus on the quality because we get so many issues from the end users.
• SR Neutral glaze is preferred by many users other than remaining flavors because of good
shinning & texture.
• We should include all the flavors to fill the market gap.
• There is a lot of space where we can improve the quality of the product & price should be
competitive to capture the market.