Branding and Maximizing Revenue for Your Blog and Website - Jan Bills

1. Plant seeds, cultivate
& grow organically
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3. Five growing tips
✿ Reduce WEEDS & reduce READS
✿ Design GARDENS & design BRAND
✿ Allow GARDENS & BRAND to bloom organically
✿ Right PLANT, right PLACE & right POST, right TIME
✿ Create balance, ease & beauty in GARDENS & BRAND
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4. 1. Reduce weeds & reduce
reads
✿ Audience has 8 second attention span or less
✿ Readers want instant gratification
✿ Good graphics, not too wordy
✿ Newsfeeds are fast & furious
✿ Visual is key
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5. 2. Design gardens & design
brand
✿ Plan before implementing
✿ Carry brand over to social media campaign
✿ Social media platforms should mirror website
✿ Don’t recreate the wheel
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6. 3. Allow gardens & brand to
bloom organically
✿ Build brand to last
✿ Promote sustainable growth
✿ Focus on content, quality & variety
✿ Content is KING
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7. 4. Right plant, right post & right
post, right time
✿ Listen to audience
✿ Deliver on their needs – give them what they want
✿ If content is not relevant or of interest to readers
• wont’ show up in newsfeed
• readers will fail to engage
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8. 5. Create balance, ease &
beauty
✿ Balance = variety of content
✿ Ease = authenticity
✿ Beauty = visual
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9. Ask yourself
✿ Would you share it with friends or recommend to
others?
✿ Would you call this a low or high quality post?
✿ Would you complain about seeing content in
newsfeed?
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10. Final thoughts
✿ Numbers don’t lie
✿ Be social. Really.
✿ Your voice is your blog
✿ Quality not quantity
✿ Watermark photos – picmonkey.com
✿ Market brand – don’t sell
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May all your gardens grow!