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Link Building - Giving Google What It Wants
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Gareth Hoyle
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A presentation given to an audience of PR and web people at #searchme
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Link Building - Giving Google What It Wants
1.
GARETH HOYLE
2.
WHO IS GARE
TH HOYLE?
3.
WHAT IS LINK BUILDING?
4.
VOTE FOR OU
R LINKS!
5.
ervices.html
rilla flavour.com/s http://www.go Example of a Link on a Page Anchor Text = SEO outsourcing
6.
o.uk/link-building-strategy http://skyrocketseo.c
Example of a Natural Link Building your Brand
7.
NATURAL LINKS ARE
GREAT!
8.
INFOGRAPHICS ARE POPULAR
Designed Graphic or Image is used http://seooutsourc ingcompany.co.uk Image can also = the Link to-outsource-and /how- -win-big
9.
WHY DO YOU
NEED LINK BUILDING?
10.
Search Engines Read
Signals
11.
A link is
a Vote / Signal
12.
GOOD SIGNALS
GOOD RANKINGS
13.
HOW LINK BUILDING
IS DONE?
14.
MANUALLY
15.
ALWAYS? IT DEPENDS ON THE
LINK
16.
Volume – We
use Offshore Staff
17.
Volume – We
use Offshore Staff and me!
18.
OUTREACH More contact
with site owners
19.
WHY YOU SHOULD
USE A SPECIALIST?
20.
MORE Efficiency
21.
Aware of the
Dangers
22.
MAY BE MORE
UP-TO-DATE THAN YOUR GENERAL MARKETING STAFF
23.
THE DANGERS OF
LINK BUILDING
24.
SEO IS MANIPULATING GOOGLE
25.
Link Building is
a large part of the manipulation
26.
Too Many Links
PENALTY Wrong Type PENALTY HIGH RANKINGS Right Type at the Right Speed
27.
TECHNIQUES YOU CAN
DO
28.
Broken Link Building via
Webmaster tools 404 Errors
29.
Use Google Alerts
to track Keyword & Brand Mentions
30.
SOCIAL SIGNALS
31.
Google cannot
read links on Facebook & Twitter It does count social votes though!
32.
Author Rank and
Google Plus – It is the person not the site
33.
SOCIAL
LINKS GREAT CONTENT GOOGLE SUCCESS IN 2013 AND BEYOND!
34.
USEFUL RESOURCES Google
YouTube Webmaster Help Majestic SEO
35.
SAY HELLO! gh@seo.im @search_magician seooutsourcingcompany.co.uk
36.
IMAGE CREDITS
THANKS TO Slide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast Slide 20 – Camel by wwarby Slide 21 – Lion by amandarichard421
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