Sports Marketing (Advertisments & Promotions): Sonics Return to Seattle
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The document provides demographic and market research data about the potential audience for sponsors of the Seattle SuperSonics arena. It shows that the Seattle metro area has a large population that is passionate about sports. The target demographics of NBA fans and Seattle residents would provide sponsors access to a favorable market of diverse and affluent consumers. Specifically, women, youth, and Hispanic populations are highly engaged NBA audiences. Partnering with the SuperSonics brand could deliver an established regional connection and cost-effective benefits to sponsors.
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Sports Marketing (Advertisments & Promotions): Sonics Return to Seattle
- 4. Demographics Naming Rights Sponsor Primary Sponsor Secondary Sponsor Summary SEATTLE SUPERSONICS ARENA
- 5. Age Gender Annual Income 20% 20% 16% 35% 15% 48% 18% 65% 32% 13% >$50,000 $50,000 - $100,000 Male <$100,000 Female 12-17 18-24 25-34 18% 35-44 45-54 55 and older 6% 14% Ethnicity 15% 65% Caucasian African-American Hispanic-American Other SEATTLE SUPERSONICS ARENA
- 6. Bigresearch.com More than 50 million U.S. Women Fans (18+) • 31% NBA Fan • 6% Avid Fan Women are more likely to watch televised sports more regularly than soap operas • 60% Sports • 42% Soaps Children 7-11 responded in a recent ESPN poll saying they were fans of the following sports • • • • • • 77% NBA 69% NFL 69% MLB 68% Coll. Basket. 68% Extreme Sp. 62% MLS According to ESPN Deportes comparison of Hispanic-Americans sports fans with U.S. avg consumer Hisp. Avg Amer. Con. • Boxing 62% 33% • World Cup Soccer 61% n/a • MLB 59% 58% • NBA 56% 50% • Mex. Soccer 56% n/a • NFL 50% 69% • Extreme Sp 48% 45% • NASCAR 40% 43% • NHL 24% 28% • PGA TOUR 22% 36% SEATTLE SUPERSONICS ARENA
- 7. 2011 WA State Census Seattle Sports WA State Fans •Population: 608,660 •Seattle/Tacoma ranks in the top 50 U.S. cities with 23% of adults attending 3+ prof./coll. Sports events annually •Avid Fans of at least one major spectator sport - Scarborough Sports Marketing Survey (81 Major U.S. cities) •Increase of 8% or 56,000 since 2000 •Unemployment: decreased by 5.8% •Seattle: 23rd most populous city in the nation •Greater Seattle Area: 15th most populous metro area in the nation •2011 Forbes Magazine: Seattle Seahawks as the #26 most valuable sports brand world-wide •Seahawks brand ranked #2 in the state to the Supersonics before the unpopular stint with Howard Shultz •68% Spokane, WA •58% Seattle/Tacoma •Both rank in the top 40 nation wide •Ahead of Chicago, Baltimore, New Orleans, Atlanta, Los Angeles, and New York! SEATTLE SUPERSONICS ARENA
- 8. • favorable demographic towards women • Ranks near the top of global metropolitans passionate about their sports Youth Seattle Area NBA • Leading sport across the world in fans of all ethnicities • Ranks NBA #1 most followed sport in America among youth SEATTLE SUPERSONICS ARENA
- 10. Local Brand & Global Name Target Demographic Crossover Positive Reputation in the Community Long-Term Investment Cost Effective Benefit Opportunity Cost SEATTLE SUPERSONICS ARENA
- 16. Proud History: America’s Brand Optimal Target Market Profile Recognized As Positive Company Infiltrate Competitor Retained Market Cost Effective Benefit Opportunity Cost SEATTLE SUPERSONICS ARENA
- 21. New, Young to Old, Upper Middle Class Optimal Target Market Profile Popular Influential Regional Brand Attach Brand to the Returned Seattle SuperSonics Cost Effective Benefit Opportunity Cost SEATTLE SUPERSONICS ARENA
- 22. Audi Premium Class Seating Seats on the Road Best Seats in the House, Best The Premium • • • • • Black Leather Climate Controlled with Adjustable Seating Spacious, Ergonomic Comfort Mini Tv with 3mm Headphone Jack for Game Audio Complimentary & Exclusive Attendants who will Purchase and Deliver Food & Drink SEATTLE SUPERSONICS ARENA