Centurion Labz is looking to expand its digital marketing efforts to continue its growth trajectory beyond its current wholesale partnerships. An assessment found opportunities to optimize website conversion rates, improve SEO through on-site changes and link building, launch paid advertising campaigns on Google and social media, and implement email marketing to retain customers. Implementing these digital marketing strategies in a holistic way is recommended to help stimulate continued business growth.
2. Executive Summary:
Current Challenges:
Centurion Labz has grown their business since the acquisition of the brand through wholesale partnerships.
While the success of these are vital to the continued brand vitality, a bit of stagnation is beginning to occur. In
order to continue the growth trajectory Centurion is considering Digital Marketing as an avenue to stimulate
growth.
Client Opportunities:
After further review we at Thrive recommend taking a holistic approach to digital marketing. Beginning with a
thorough conversion rate optimization of the site, implementing organic SEO best practices, developing a
consistent brand image through social media, building aggressive paid advertising campaigns, and implement
email marketing campaigns for customer retention are all part of a thriving digital marketing strategy.
5. (SEO Opportunities):
Current site
traffic is less
than half of
your closest
competitor.
Site authority is significantly lower than all competitors in the eyes of Google.
16. (Organic Social:)
Your competitors have a regular
posting cadence, but seem to focus
more on total lifestyle than just
supplements. We want to make you
THE supplement brand.