This presentation gives you elements and deciding factors of developing an ecommerce website.

1. Elements of starting an
by Chris Kenney
Ecommerce Website

2. Who am I?
• Chris Kenney
• CEO/President
• Musician
• 583 sites on the Internet when
I built my first site
• My duties:
• SEO & SEM Strategist

3. Determine your level of Ecommerce

4. Determine your level of Ecommerce
• Brochure Website

5. Determine your level of Ecommerce
• Brochure Website
• Does not have credit card processing

6. Determine your level of Ecommerce
• Brochure Website
• Does not have credit card processing
• Commerce Website

7. Determine your level of Ecommerce
• Brochure Website
• Does not have credit card processing
• Commerce Website
• Separate Inventory

8. Determine your level of Ecommerce
• Brochure Website
• Does not have credit card processing
• Commerce Website
• Separate Inventory
• Website Integrated with existing process

9. Determine your level of Ecommerce
• Brochure Website
• Does not have credit card processing
• Commerce Website
• Separate Inventory
• Website Integrated with existing process
• syncs with accounting/inventory management

10. Brochure Website

11. Brochure Website

12. Commerce Website

13. Commerce Website

14. Commerce integrated with existing process

15. Commerce integrated with existing process

16. Choose Shopping Cart Type

17. Choose Shopping Cart Type
• SaaS
• Software as a service

18. Choose Shopping Cart Type
• SaaS
• Software as a service
• Open Source
• Free for all to license

19. Choose Shopping Cart Type
• SaaS
• Software as a service
• Open Source
• Free for all to license
• Licensed
• Software that is licensed

20. Choose Shopping Cart Type
• SaaS
• Software as a service
• Open Source
• Free for all to license
• Licensed
• Software that is licensed
• Enterprise / Custom
• Turn Key solution that integrates with accounting and inventory

21. Software as a Service (SaaS)

22. Software as a Service (SaaS)

23. Open Source Software

24. Open Source Software

25. Licensed Software

26. Licensed Software

27. Enterprise / Custom

28. Enterprise / Custom

29. Identifying your Target Audience

30. Identifying your Target Audience
• Customer Segment - Broad or Niche

31. Designing to Engage

32. Designing to Engage

33. Designing to Engage

34. Designing to Engage

35. Designing to Engage

36. Designing to Engage

37. Designing to Engage

38. Shipping

39. Shipping
• Carriers
• UPS
• USPS
• Fedex

40. Shipping
• Carriers
• UPS
• USPS
• Fedex
• Pricing Models
• Flat Fee
• Based on Weight
• Based on Price

41. Shipping
• Carriers
• UPS
• USPS
• Fedex
• Pricing Models
• Flat Fee
• Based on Weight
• Based on Price
• Local Pick Up

42. Payments

43. Payments
• Merchant Payment Gateway

44. Payments
• Merchant Payment Gateway
• eCheck

45. Payments
• Merchant Payment Gateway
• eCheck
• Purchase Order

46. Payments
• Merchant Payment Gateway
• eCheck
• Purchase Order
• C.O.D.

47. Merchant Payment Gateway

48. Policies

49. Policies
• Return Policy

50. Policies
• Return Policy
• Shipping Policy

51. Policies
• Return Policy
• Shipping Policy
• Privacy Policy

52. Collecting Tax

53. Collecting Tax
• You must collect tax on
taxable items for states

54. Collecting Tax
• You must collect tax on
taxable items for states
• Where your:
• Business is located
• Warehouse is located

55. Hosting

56. Hosting
• Shared
• Refers to a web hosting service where many
websites reside on one web server connected to
the Internet.

57. Hosting
• Shared
• Refers to a web hosting service where many
websites reside on one web server connected to
the Internet.
• Dedicated
• Type of Internet hosting in which the client leases
an entire server not shared with anyone.

58. Hosting
• Shared
• Refers to a web hosting service where many
websites reside on one web server connected to
the Internet.
• Dedicated
• Type of Internet hosting in which the client leases
an entire server not shared with anyone.
• Cloud
• Delivery of computing as a service rather than a
product, whereby shared resources, software, and
information are provided to computers and other
devices as a utility (like the electricity grid) over a
network (typically the Internet).

59. Security

60. Security
• SSL Encryption

61. Security
• SSL Encryption
• Website Scanning Service

62. Security
• SSL Encryption
• Website Scanning Service
• Beef up passwords

63. Security
• SSL Encryption
• Website Scanning Service
• Beef up passwords
• Keep cart system up to date

64. Without Marketing your site is
just a billboard in the woods!

65. Without Marketing your site is
just a billboard in the woods!

66. Marketing

67. Marketing
• Search Engine Optimization
(SEO)

68. Marketing
• Search Engine Optimization
(SEO)
• Search Engine Marketing
(SEM)

69. Marketing
• Search Engine Optimization
(SEO)
• Search Engine Marketing
(SEM)
• Social Media Marketing (SMM)

70. Marketing
• Search Engine Optimization
(SEO)
• Search Engine Marketing
(SEM)
• Social Media Marketing (SMM)
• Affiliate Marketing

71. Marketing
• Search Engine Optimization
(SEO)
• Search Engine Marketing
(SEM)
• Social Media Marketing (SMM)
• Affiliate Marketing
• Pricing Comparing Websites

72. Marketing
• Search Engine Optimization
(SEO)
• Search Engine Marketing
(SEM)
• Social Media Marketing (SMM)
• Affiliate Marketing
• Pricing Comparing Websites
• Traditional

73. Search Engine Optimization (SEO)
• Takes time to get results
• More people click on
organic results
• Budget
• Just pay firm
• labor intensive

74. Search Engine Marketing (SEM)
• Gets results fast
• Analytics
• Adjustable Budget
• Pay firm
• Pay SEs

75. Social Media Marketing (SMM)
• Can get fast results
• Opportunity to engage
• Monitor brand mentions
• Budget
• Low cost to no cost

76. Affiliate Marketing

77. Affiliate Marketing

78. Pricing Comparing Websites

79. Pricing Comparing Websites

80. Traditional
• Can get fast results
• Marketing Channels
• Radio
• Television
• Billboard
• Direct mail
• Hard to track results
• Budget
• Varies per media outlet

81. Thankyouverymuch

82. Thankyouverymuch
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• chrisk@cocodesign.com