21st Century Sales and Marketing
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21st Century Sales and Marketing
- 1. 21st Century Sales and Marketing
- 3. Imagine
- 5. Today, Technology brings you closer to your customer. WRONG Today, Technology makes your customer
- 6. Rule of 3
- 7. Definition of Sales and Marketing
- 8. Lets set the Scene
Notes de l'éditeur
- Technology has important effects on business operations. No matter the size of your enterprise, tangible and intangible benefits make money and produce the results your customers demand. Technological infrastructure affects the culture, efficiency and relationships of a business. It also affects the security of confidential information and trade advantages.
- Why should you care? Live in the INTERNET WORLD You are competing against the world!! Playing field has levelled off. A 1 man band can take on a conglomerate and beat it at its own game. Technology will help you save money – efficiency make money – Silent sales force – internet Increase motivation because to easily access information esp. on the road!!
- Client retention rate 98.3% Sales closure rate 95.8% What am I proposing?
- I am excited by the 21st century tools available because it allows me to take my company to a new level of customer satisfaction
- Today, technology brings you closer to your customer. No Today, technology makes your customer part of your sales team Now that’s insane!!
- I have 3 things to talk to you today, so lets get started. As you are aware in Sales and Marketing there are 3 things to a thriving business
- Marketing definition I have 3 things to talk to you about So lets start!!! Customers Technology Your new sales force
- metaphors CUSTOMER You don’t visit me like you used too You don’t woo me as if I was the only one You don’t call when you say you will. You wont take responsibility when you screw up You don’t understand my business
- TECHNOLOGY ENABLER Social media CRM Data warehouses
- 21 St Customers Loyalty Let me introduce you to your new sales force
- WHY DO WE NEED THIS TECHNOLOGY BECAUSE IF YOU DON’T EMBRACE TECHNOLOGY, YOU CAN BE REST ASSURRED YOUR COMPETITOR IS Inertia. Consultants Instant gratification Problem that technology changes so fast Example: spreadsheets Supercalc, Visicalc, Lotus 123, Excel. Build the pain – learning, understanding, keeping up with the technology Example FNB Why do we need technology?. How am I going to make your life easier / better? by meeting your kpi Customer