Real estate professionals are amped about social media (connections galore), but should they outsource their accounts or keep the work in-house? We polled the experts.

1. Social Media in Real Estate
Do It Yourself or Outsource It?

2. “Although social media
brings in sales, it is not
an immediate revenue
builder, and it takes
consistency to bring
about results.
Hiring someone to
handle your social media
frees up time to handle
money-making tasks.”
Bridgette Freeman
B Free Consulting
O
utsource
It

3. “When it comes to marketing, activities should be outsourced
if there are not enough resources to adequately manage the
activities in-house or if the available skill sets won’t produce a
high-quality product.”
Lauren Hogan
HomeAdvisor
O
utsource
It

4. “Since myself and my company rely so heavily on word of
mouth, we make it a point to put much of our effort into social
media marketing. I would rather outsource the traditional
door to door knocking and on-foot flyer-passing. I prefer a
dedicated team who knows the inside and out of how my
company is run.”
Mayer Dahan
Dahan Properties
Do
ItYourself

5. “We decided against
outsourcing social media.
We’ve done it multiple
times in the past, and each
time it was an incredible
waste of resources.
We had to pay more for
expertise, yet we still
needed to spend our
time managing them. It is
a lot more cost effective
to hire a person in
house that we can train.
Steve Trang
Stunning Homes Realty
Do
ItYourself

6. “It is easy for someone to write and schedule tweets, Facebook
posts and blog posts that show an agent is an expert in the local
real estate market, but at the same time, successful real estate
agents are very busy. You don’t want to look like you’re on your
feeds all the time. Outsourcing this to someone else so the
agent can concentrate on necessary marketing is a ‘do.’”
Stephanie Sims
Agent Publishing
O
utsource
It

7. Hmm... Social Media.
Do It Yourself or Outsource?

8. Yes, I want more tips and tricks on growing my business in my
inbox each week!
Sign up for our weekly emails.