Media, Content and Marketing Toolkit for companies interested in partnership with projectmanagement.com

1. Marketing & Media Planning Tool Kit
Contact:
Gary Voudrie
Media & Content Sales Manager
Mobile: 202.906.9242
gary@projectmanagement.com
Skype: gary.gantthead
Our Guidance + Your Offering = REAL SOLUTIONS
HOT PROJECTS:
Project Portfolio Management/PMO
Information Technology
Software Development
BPM/Process Improvement
Requirements Management
Quality Management
Agile/ALM
Systems Integration
ERP
Governance/Compliance
New Product Development
IT Strategy
Testing/Test Management
Training/Certifications
Business Intelligence
EVM
Knowledge Management
Enterprise Architecture
CRM
ITIL/Service Management
[ quality leads
[ meaningful branding
Formerly [gantthead.com]

2. BY THE NUMBERS
Total Registered Members: 550,000 & more than 3,000 new members join
each month!
• 71% are PMs, Senior IT or
Global, but North America-focused Business Management or
C-Level Executives
57% USA
7% India • 63% are within North
America
6% Canada
6% United Kingdom • 66% are from companies
4% Australia with annual revenue of
7% Other Asia Pacific $51 million or more
7% Other Europe • Almost 60% recommend or
6% Other make final decision on
purchasing
• PM Insider– weekly e-newsletter reaches 180,000 opt-in subscribers
• IT Strategist – monthly executive newsletter featuring Gartner PPM Summit research reaches
96,000 opt-in subscribers
• The Agileist – monthly Agile focused e-newsletter reaching 80,000 opt-in subscribers
• Certification Update– monthly e-Newsletter reaches 90,000 opt-in subscribers
• Email List Rental (Opt-In) for Vendor Offers: 120,000 (North America 60,000)
• Direct Mail List Rental: 210,000 USA/Canada
• PMXPO – Annual Virtual Conference and Expo – over 5,000 live day attendees
Job Functions
44% Project Manager
22% Senior Business & IT Mgmt (VP, Director etc.)
11% Consultant/Systems Integrator
11% Other
7% Developer/Programmer/Analyst/Team Member
5% C-Level (CEO, CIO, CTO, CFO, President etc.)

3. MEMBER DEMOGRAPHICS
Additional insight into our membership.
“ProjectManagement.com is
the foremost recognized
project management source Company Size
in my field. I work as a by Number of
government contractor Employees
developing, programming and
operating battle simulation
systems for Army soldiers
preparing to deploy to real-
world operations in
Afghanistan. I need the right
answers, right now, with easy
access to reference material
to support it. Organization Size
ProjectManagement.com
provides this!” in terms of approximate revenue
- Ben Johnson, General More than $500 million 37%
Dynamics Information $301 to $500 million 8%
Technology $101 to $300 million 9%
$51 million to $100 million 12%
$11 million to $50 million 13%
$5 million to $10 million 8%
Less than $5 million 13%
Do you have “ProjectManagement.
input into which com- It's a one stop
products and shop for all things
services your project and portfolio
organization management
related.”
purchases?
- Ron Paniak, Portfolio
Manager, Allstate
Insurance Corporation

4. ONSITE ADVERTISING
Display ads, text ads, custom content creation,
Events and Directories
1. Onsite Display Ads:
Leaderboard $100 CPM
Window $75 CPM
Skyscraper $50 CPM
Minimum: 50K impressions/mo.
3. “Sponsored Announcements” Text Ads:
Appear on virtually every page. Fixed
placement $4,950/month.
4. Site Sponsorship Link
Appears on every page of gantthead.com
NAV bar, above fold.
Fixed Placement $2,500/month.
5. Sponsored White Papers
Maximize the lead generation capabilities of
your assets and thought leadership! White
Paper Posting, fixed placement,
$1,000/month. Ask about Guaranteed Lead
campaigns using your White Papers.
6. Events Calendar
Promote your webinar or conference to
members looking for places to learn. Fixed
Placement, $1,000/mo.
7. Tools & Training Directories
Comprehensive detailed listings that help
members understand your offering. Annual
Featured Listing, $4,950/year.
8. Custom Content and Content Licensing,
Industry Reports, White Papers, Articles
Strategically designed mixes of your content
and ours, creating a clearer solution set for
members and nurtured/guaranteed leads
for you.

5. CUSTOM CONTENT: WHITE PAPER
DEVELOPMENT and CONTENT LICENSING
Why scramble for great project management content for your marketing channels.
Let us help.
With our content experience, network of Subject Matter Experts, and membership reach of more than 550,000 -
ProjectManagement.com is THE place to build your next thought leadership report or white paper.
Custom Content Development Content Licensing
With the world's largest library of PM
articles, white papers, reports, tools
and templates ,
ProjectManagement.com is now
offering content licensing to
redistribute or integrate our content
into your online marketing platforms
(websites, newsletters, bulletins,
Custom White Paper Package webinars). Great content can
create deep engagement with your
ProjectManagement.com Subject Matter Experts and editor current customers and prospects.
will collaborate with you and your team to produce a 5-7 page
white paper for you that addresses a topic of interest to our Our approach is customized, enabling
members and aligns with your solution. you to access an entire product or
specific industry, issue, article, online
Includes promotional schedule and 200 guaranteed leads. content or special report based on
your individual business needs.
Custom White Paper: $12,000
Rates:
Article: $995 per article for one year
license. Quantity discounts also
available.
Custom Article: $3,995 per article
with unlimited license (written
specifically for you)
Deliverables, Project Plans,
Presentations and Checklists: $3,995
for annual license agreement
Processes: $25,000 for annual license

6. CUSTOM CONTENT:
INDUSTRY RESEARCH and REPORT
With our content experience, network of Subject Matter Experts, and membership reach of more than 550,000 -
ProjectManagement.com is THE place to build your next thought leadership report or white paper.
Custom Content Development
Industry Research and Report
Custom Research helps you better understand the Agile, PPM, and PMO challenges and issues that are of
utmost interest to your target customers. Your project can also include guaranteed leads, webinars with
the Analysts, and more!
First, together we determine the Research topic. Then:
· Subject Matter Experts draft a set of survey questions. Vendor also provides input for questions.
· Publisher pushes survey out to targeted members
· Vendor's clients to be interviewed as specific company examples to be highlighted in the Report
· Vendor's thought leaders supply quotes for inclusion in the final Research Report
· Vendor is recognized as the exclusive sponsor of the Report
· Vendor's Logo on the cover for the life of the report
· Vendor has right to freely redistribute the Report for one year – this will be an exceptional addition to
your intellectual property library.
Exclusive Sponsorship with Webcast and 350 (minimum) Guaranteed Leads. Rate: $40,000
Includes all of the above, + 350 Guaranteed Leads
• Publisher to produce and host a webcast with the analyst who wrote the research report and vendor and
distribute the report to webinar attendees
• Promotional guarantee of at least two email blasts to 25,000 members each in North America, one
facebook posting, 3 tweets, and one blog posting
• Additional Leads can be purchased at $35/CPL (up-charge for additional selects)
Exclusive Sponsorship with 150 Guaranteed Leads. Rate: $25,000
Includes all of the above, + 150 Guaranteed Leads
We also guarantee at least one email blast to 15,000 members in North America, one facebook posting, 3
tweets, and one blog posting
Additional Leads can be purchased at $35/CPL (up-charge for additional selects)
Exclusive Sponsorship (Content-Only). Rate: $20,000
Includes all of the above, with no promotion, or lead guarantee
"Brought to you by" recognition on the registration page for report downloads
The content will be posted on our site for up to one year.

7. OPT-IN EMAIL and DIRECT MAIL LIST
RENTALS
ProjectManagement.com’s lists reach the largest
dedicated membership of project managers available.
They grant direct access to IT and Project decision
makers actively involved in a variety of projects and
portfolio management. Ask us about our Specialized
Email Lists targeting subscribers interested in:
Agile/ALM, PPM, PMO, Quality Management,
Requirements Management, Application Development,
Business Intelligence/Data Warehousing, CRM,
Knowledge Management, Process Improvement, and
more.
ProjectManagement.com Opt-In Email
Total: 120,000
USA: 51,011 Canada: 6,347
Email Rate: Base/Transmission: $500/M
Selects additional charge.
ProjectManagement.com Opt-In Postal
Total: 210,00
USA: 191,791 Canada: 18,776
Direct Mail Rate : $275/M “I‘ve used gantthead (ProjectManagement.com) for many,
Selects additional charge. many years - first in my job in IT and now as a reference
site for my research. It’s one of my favorites by far! I‘m
Selections: actually about to mention it in an upcoming report on
Industry $15/M project templates. I’ll make sure to send you a copy.”
Job Function $20/M - Mary Gerush, PMP, Analyst
Zip/SCF $15/M Forrester Research | IT Application Development &
Country/State $10/M Program Management
Content Interest $30/M

8. GUARANTEED LEAD PROGRAM –
SYNDICATED CONTENT/WHITE PAPERS
Our Lead Generation Program guarantees a specified
number of leads that meet your pre-determined
requirements. With your white paper assets and
messaging, we identify the best vehicles to deliver your
leads in a timely manner. Members who access
syndicated content provide the required contact
information and permission for us to share their contact
information with you.
All guaranteed lead campaigns include at no additional
charge, a co-branded landing page and customized lead
collection form.
For ProjectManagement.com members, the lead form will
be pre-filled with their profile information - doubling the
likelihood of form completion!
LEAD NURTURING:
Second touch from gantthead on your behalf.
Additionally, we’ll nurture your lead by reaching out
to them with an additional message after they’ve
downloaded your asset, so they'll get two "touches"
from us about you, before you start directly marketing
to the registrant. It's a “thank you” email that can also
include links to your tour, demo, webinars etc. You
supply the copy to us to use.
RATES: $40 per lead base plus;
$10-30 per lead qualification fees (i.e. company size,
geography, etc.)
• Minimum of 150 leads per campaign
• Volume discounts apply
*gantthead.com reserves the right to refuse guaranteed
lead offers. Validity of leads is based on what is submitted
on form, minus any clearly false information (such as false
names or companies).

9. WEBINARS
Thought Leadership/Guaranteed Registrations
Reach the Right Audience HOW IT WORKS:
Our audience reaches more than 540,000 gantthead An expert, either yours or ours,
members around the globe. These are active project and program provides a 50-minute
executives charged with managing project offices, program offices presentation on a topic that
and project portfolios of organizations big and small. From this addresses a pressing need in the
larger audience, we can tailor your advertising campaigns to target industry. This topic is typically
the “sweet spot” for your organization. closely related to the solution
you provide. We will wrap that
presentation with a gantthead
In the Right Way introduction and closing,
including a Q&A session, to
gantthead webinars take advantage of the online environment to emphasize its value to the
bring together your audience, in a convenient, cost-effective and members that we know so well.
highly interactive event. Attendees get your message from the
comfort of their desktop, wherever they are. We also offer the An advertising campaign leading
reliability and credibility of gantthead’s seasoned experts to up to the webinar will attract
introduce and moderate your webinar. This introduction will bridge attendees, and a post-session
currently hot community conversations with your session - engaging email blast will bring more
the audience in a way not possible elsewhere. attention to your webinar, which
will be available on demand for a
period of 3 months following the
event date.
With the Right Message
A decade in this market has given us a very deep understanding of the membership we serve. Effective
marketing isn’t about pushing product; it’s about matching your offering with the people who need it. To
that end, we will only run webinars that we feel sure our audience will benefit from and have an interest in.
We can help you plan your online session and offer valuable feedback and best practices to further improve
your response. In other words, we will work with you to make sure it works.
RATES:
At the Right Cost $12,500 -vendor-provided speaker,
GANTTHEAD WEBINARS ARE AN 250 guaranteed registrations
INCREDIBLE VALUE with measurable ROI: starting at
$12.5K, with lead guarantees and enhanced support Add $2,500 for gantthead-provided
options. speaker fee

10. PMXPO 2013 VIRTUAL TRADE SHOW
Mark your event calendar for April 25, 2013.
Reach out to over 5,000 attendees on the LIVE day.
PMXPO 2013 is a rich media experience with
a grand entranceway, Conference Hall, SPONSORSHIP LEVELS
Exhibit Booths, Resource Center, Networking
Lounge, Giveaways & Product SOLD - Keynote Sponsorship, $30,000, includes:
Demonstrations. • 15-minute presentation immediately following the keynote
presentation
AUDIENCE: PMXPO addresses the specific • PLUS you receive the entire list of attendees as leads
needs of project executives and aspiring • And all the features and benefits of the Track Sponsorship.
executives, charged with managing project
offices, program offices and project Platinum Sponsorship, $20,000, includes:
portfolios of organizations big and small. • Option to give a 15-minute presentation immediately
following the Track presentation you sponsor. You receive as
 86% are PMs, senior IT management or leads, all the attendees from the track presentation
c-level executives you sponsor.
 70% are within North America • Dedicated email blast to the entire registration list, post-
 Half are from companies with more than event. ($6,000+ value)
1000 employees • And all the features and benefits of the Track Sponsorship.
 Almost 70% recommend or make final
decision on purchasing Gold Sponsorship, $15,000, includes:
• Option to give a 15-minute presentation immediately
WHY SPONSOR PMXPO? following the Track presentation you sponsor.
- Sponsors and Exhibitors Enjoy Unmatched • You receive as leads, all the attendees from the track
ROI presentation you sponsor.
- Goes Directly to Project Leaders’ Desktops! • And all the features and benefits of the Premium
- Is Real-time interaction with Thousands of Booth Sponsorship.
Attendees. • Optional Prize Giveaway.
- Guarantees you walk away with actionable • Two pop-up announcements to conference attendees during
contacts and leads the event.
-Is the Perfect way to meet Top-Level • Three assets available in Resource Center.
executives who don’t have much time, but • Ability to link to external web site, surveys or webinar sign-
crave expert content and interaction with up.
Peers and Vendors! • Inclusion in pre-event reminder email to promote giveaway,
speaker, product; whatever you like!
PMXPO Exhibition Hall encourages
thousands of attendees to investigate new Premium Booth Sponsorship, $7,000, includes:
products and services, view demos, pick up • Choose from four booth templates, then customize color
white papers and case studies in their scheme, background image, A/V greeting and scrolling marquis.
“briefcase”, and chat live with your • Live chat.
company representatives. • Up to 10 product listings.
• Up to 10 uploaded files or resources.

11. NEWSLETTER: PM INSIDER
180,000+ Opt-in Subscribers. Delivered Weekly
Featuring the latest articles from gantthead gurus,
highlights from solution-specific departments,
recent downloads from gantthead’s extensive
library, hot topics to discuss with fellow ganttheads,
special offers from gantthead sponsors, and
entertaining quotes to lighten things up.
“I have to admit that the light-hearted
humor present in your newsletter keeps
me coming back. It's a pleasure to read,
and helpful as well.”
--Tim M.
Rates and Placements:
1. Premium Sponsorship
– above Masthead text ad. Rate: $7950
2. Skyscraper Ad Sponsorship (160x600).
Rate: $2950
3. Secondary Text Ads. Text ad displayed under
“Special Offers and Sponsored Announcements” up
to 300 characters with embedded URL. (Limit of 4).
Rate: $2950
4. Window Ad Sponsorship.
Rate $1950
5. Exclusive/Roadblock Sponsorship - all ad
positions belong to YOU.
Rate: $14,500
All sponsors included under “This Week’s
Newsletter Sponsors.”

12. NEWSLETTER:
IT STRATEGIST
96,000 Opt-in subscribers. Delivered monthly.
IT Strategist features the latest
research and articles related to
Project Portfolio Management,
Business-Driven PMOs, IT strategy
and business issues facing senior
level practitioners and executives.
Positions available:
1. Premium Sponsorship -
“Sponsored By Company Name”
designation
- 250-character text ad atop
newsletter
- Skyscraper banner (120x600-pixels)
- Company name, link and
promotion (up to 70 characters)
under “In this Issue”.
Rate: $6875
2. Secondary Text Ads
- Text ad displayed under “Special
Offers and Sponsored
Announcements” up to 300
characters with embedded URL
- Company name, link and
promotion (up to 70 characters)
under “In this Issue”.
(Limit of 4 text ads in this section)
Rate: $2950

13. NEWSLETTER: THE AGILEIST
80,000 Opt-in subscribers. Delivered Monthly.
The Agileist addresses Agile project
management techniques, strategies and
industry trends. In each issue, you’ll find
exclusive articles covering Agile Process, Agile
People, Agile Technology and Agile
Organizations. You’ll also get blogger updates,
downloads, event notices, tool news and
industry headlines to support all of your agile
project management efforts, wrapped up in
ProjectManagement.com’s unique and
entertaining style. We welcome you to join us
in this next step toward the success of agile
project managers within our vibrant, growing
community.
Rates/Positions available:
1. Premium Sponsorship
– above Masthead text ad.
Rate: $6875
2. Skyscraper Ad Sponsorship. 160x600. Rate:
$2950
3. Secondary Text Ads.
Rate: $1950
All sponsors included in “This Issue’s
Newsletter Sponsors.”

14. NEWSLETTER:
CERTIFICATION UPDATE
90,000 Opt-in subscribers. Delivered Monthly.
Certification Update covers exclusive
certification tips and techniques; the
latest in career development practices;
upcoming training and education
events; and special offers from
sponsors.
Positions available:
1. Premium Sponsorship - includes
above the fold link in “This Week’s
Sponsors” , above Masthead text ad
2. Secondary Text Ad includes above the
fold link in “This Week’s Sponsors” and
text ad in middle of newsletter.
Heads Up Rates
Premium Sponsorship: $6,875
-Premium text Ad (Company name line,
and up to 2 lines, 170 characters of text,
URL embedded)
-Skyscraper Ad (120x600)
Secondary Sponsorships: $1,950
- Text ad: Up to 250 characters, 4 lines
of text, URL embedded. (Limit of 4 text
ads in this section)

15. TOOL AND TRAINING DIRECTORIES
When members are searching, you need to be there to be found!
ProjectManagement.com’s Tool Directory is
the most powerful directory of its kind on the
web. It is designed to help project managers
easily sift through thousands of options to
find the perfect PM tool to meet their needs.
They can search by categories, features and
platforms, then they can contact those
providers directly to learn more about
specific offerings—all from one, simple,
intuitive user interface. Current Category
Tabs to assert your Category dominance on
include: Agile, Collaboration, PM, PPM, RM,
and Time Keeping.
FEATURED TOOL/FEATURED TRAINING
Sponsorships.
Detailed listing on front page of Tool or
Training Directory and One Category Tab
of your choice, logo, higher search
ranking, links, lead capture and social ProjectManagement.com’s Training
media add-ons. Rate: $4,950/year Directory is the most powerful directory of
its kind on the web.
It is designed to help project managers
easily sift through thousands of options to
find the perfect training program to meet
their needs.
They can search by program type, learning
subject and method of delivery, then they
can contact those providers directly to
learn more about specific offerings—all
from one, simple, intuitive user interface.
Featured Program Categories currently
include: PMP Prep, Master’s in PM,
Certificate in PM, MS Project Training,
Soft Skills, and 6Sigma.

16. EDITORIAL THEMES & CALENDAR
Our Editorial focus is featured on ProjectManagement.com’s front page and
also in our weekly PM Insider newsletter to 180,000+ subscribers.
June: Personal Project
Management (Managing projects for
other folks is something we all do, but
what about managing our own work?
What practices, tools, techniques are we
each using to manage the onslaught of
information and work we are trying to
keep track of at a personal level.)
July: Olympic Sized Projects (dealing with
large projects and the special challenges
they present)
August: Green PM (newest trends,
January: PM in Challenging Times/Budget PM (how has the technologies, etc.)
economy affected the day-to-day duties of the PM? What
corners have we had to cut? What special September: The Edge of PM (New
techniques/tricks/tips have helped us get through this? How practices, tools, techniques in PM : What
have we managed with smaller budgets and workforces, and new things are people doing to
bigger workloads?) successfully manage projects? Technology:
What's now, what's to come?)
February: Agile/Scrum
October: Portfolio Management (PPM)
March: Social Media and Project Management (how has the
rise of social media/networking affected PM? How do we November: IT Service Management
best take advantage of it? What issues do we need to be (managing systems, CRM, IT frameworks,
aware of? Success stories, etc.) process improvement, business strategy)
April: Stakeholder Management (the regulars, along with a December: The Gift of Failure (have PMs
focus on other stakeholders like working with business explain some of their worst failures and
analysts, risk specialists, HR professionals and how these how this has led them to be more
interact with the project team) successful, or what they were able to learn
from these that made them better in the
May: Politics and the PM future; learning from failure; post-
(Identifying and dealing with mortems)
politics on projects; curbing
scandals, uncovering political mine Ask us how to maximize your exposure
traps, preventing riots, winning opportunities during a theme month that’s
support, the power of persuasion) most relevant to your solution!

17. AD SPECS
Onsite Skyscraper Ad:
Pixel Width – 160 Pixel Height - 600
Maximum File Size - 100k for onsite
File Format - gif, jpeg or flash (flash creative must include gif back-up version and url)
(Placement: rotating - right sidebar on http://www.gantthead.com)
Onsite Window Ad:
Pixel Width – 300 Pixel Height – 250
Maximum File Size - 100k for onsite
File Format - gif, jpeg or flash (flash creative must include gif back-up version and url)
(Placement: rotating - middle of the page on http://www.gantthead.com)
Onsite Button Banner Ad:
Pixel Width – 160 Pixel Height - 60
Maximum File Size - 25k
File Format - gif, jpeg
(Placement: fixed - middle of the page on http://www.gantthead.com)
Onsite Sponsor Link:
Company name (20 characters max including spaces), URL embedded.
(Placement: fixed - right sidebar on http://www.gantthead.com)
Onsite Text Ad:
250 characters max including spaces. No more than 3 lines, if using hard returns. URL embedded.
(Placement: fixed - bottom of the page on http://www.gantthead.com)
Onsite Sponsored White Paper:
250 characters max including spaces. URL embedded. 150x80 logo.
(Placement: fixed - top of the page on http://www.gantthead.com/white-papers/)
Onsite Vendor Event Listing:
Must Pertain to an upcoming event, i.e.. webcast, seminar, course, etc.
Specs - event title, date, location, url and 50 word description
(Placement: fixed - http://www.gantthead.com/events/eventMain.cfm)
Guaranteed Leads Campaigns:
Client must provide the following for the lead collection page to be created.
-Fields to collect, and which are required vs. optional
-180x50 logo in gif or jpeg format
-250 character and 600 character text descriptions of asset being promoted
-PDF or URL of asset being promoted
-Special requirements for weekly leads file (format, field names, etc.)
-Contact your sales rep for additional restrictions.
Ads with Sound - audio must be user initiated. Graphic icon or words “click to listen” may be used to indicate
sound and how user can interact with ad.

18. AD SPECS
PM Insider:
Email Blast Specs
•Premium Text: 250 characters including and Requirements
spaces, plus url. No more than 5 lines if using
line breaks. • html and/or text versions sent as attachments
•Tower:120x600 or 160x600 static gif or jpeg,
with working urls, subject line, seeds (email
plus url
•Window:300x250 static gif or jpeg, plus url addresses) to send test to for approval of blast, and
•Text Ad: 250 characters including spaces, plus opt-out list to be suppressed.
url. No more than 5 lines if using line breaks. •Materials must be received 2 business days prior
•Blurb:85 total characters including spaces. to scheduled blast date.
Must follow the format “company name –
•Materials submitted should be final, approved
offer”
versions.
IT Strategist and Certification Update Newsletters: •Additional tests due to copy changes/edits incur a
$100 fee.
•Premium Text Ad:250 characters including •As dictated by current SPAM laws, creative must
spaces, plus url. No more than 5 lines if using
include the advertiser's unsubscribe link and
line breaks.
•Tower (included with premium text):120x600 physical address.
or 160x600 static gif or jpeg, plus url •For HTML emails, code must be sent as one file
•Text Ad:250 characters including spaces, plus containing plain HTML. Word documents, pdf files,
url. No more than 5 lines if using line breaks. files embedded in Outlook instead of attached, etc.
•Blurb:55 total characters including spaces.
are unacceptable (HTML created using Microsoft
Must follow the format “company name –
offer” Word's "Save as HTML" function or Microsoft Front
Page are also not acceptable as it creates extra
The Agileist: "junk" code.)
•Premium Text Ad:250 characters including •Images must either be provided with the HTML to
spaces, plus url. No more than 5 lines if using
be hosted on ProjectManagement.com, or
line breaks.
•Text Ad: 250 characters including spaces, plus referenced on client's servers using complete URLs.
url. No more than 5 lines if using line breaks. •JavaScript and ActiveX controls are not allowed.
•Blurb: 75 total characters including spaces. •Absolute tags are not allowed.
Must follow the format “company name – •If sending HTML, a text version must also be
offer”
submitted.
•Agile Download: Asset name and url
•Agile Tool:150x60 static gif or jpeg, plus url