Business Desigh 101 by Kennedy Kahiri

1. Business Design 101
By Ken Kahiri - UX designer
Business Design 101
By Ken Kahiri - UX designer

2. Who’s a user?

3. User Tech

4. User Tech
User Experience

5. Who’s a user?
is anyone/stakeholder affected by decision(s)
made by the designer.
Stakeholders can be customers, users, technology,
business opera=ons, government e.t.c.

7. What is business design?

8. What’s business design?
is a way of opera=ng that combines the tools of
business thinkers, analysts, and strategists with the
methods and mindsets of design. (source: ideoU)

9. User Tech

10. User Tech Business

11. User
Tech Business
Business Design

12. “For every shilling the business gives you, it expects 2.”
- Debra Mallowah

13. “The purpose of crea=ng a business is to create a
customer and not a product.”
- Peter Drucker

14. How to start in
business design

15. 1. You don’t have business knowledge
to do business design - Collaborate.

16. 2. Familiarise yourself with business goals.

17. 3. Recommend ways to make money.

18. Normal UXer will say - We found out that customers
are not loyal due to poor service. There’s a delay in
taking orders and when the order comes in, some=mes
it’s wrong, we recommend you build a system where
users can make their order faster

19. Normal UXer will say -
• We found out that customers are not loyal due to
poor service.
• There’s a delay in taking orders
• Wrong orders are delivered
• We recommend you build a system where users can
make their order faster

20. Business designer will say -
• We found out that customers are not loyal due to poor service.
• There’s a delay in taking orders
• Wrong orders are delivered
• We recommend you build a system where users can make their
order faster
to build the system will cost X shillings, we for-see this is a worthy
investment because we project sales will go up by X and in X years you
will recoup your investment.

21. 4. Hear the business out

22. 5. Commend the business if it does well

23. Example

24. ありがとう
Arigato