Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them

1. Cake shop
Digital Marketing
Gaurav Peswani

3. Objective
Brand Awareness should grow 700% in
3 months

4. Target Audience 1
Rohan is a 16 year old male teenage boy
studying in the X-th standard and has a limited
amount of pocket-money with him. He wants to
buy a cake for his sister that fits his budget.
He lives in Lajpat nagar, New Delhi.
Age 14 – 22
UnmarriedStudent
Male / Female

5. Target Audience 2
Age 23 - 27 Male / Female
Working professional Unmarried
Sharin is a 25 year old woman working in the IT
sector. She is earning a decent amount of money
for her age and wants to buy a cake for a
colleague that is not too expensive but not cheap
either.
She works in sector 41, Noida.

6. Target Audience 3
Age 28-42 Male / Female
Working professional Married
Kanan is a 40 year old father of a young boy. He
works as a consultant and earns well as he is
experienced. He wants to buy a cake for his son’s
birthday and would not mind an expensive one.
He lives in New Friends colony, Delhi.

7. Content on homepage
Top portion of the page
Sliding banner on top
Slide 1 – Shop USP
Slide 2 – Festive or
seasonal offers
Slide 3 – Certificates
or awards
1.
2.
Form in the right side bar asking for email in return for
discount voucher.

8. Middle portion
Pictures of cakes especially those that are specialties.

9. Bottom portion
Reviews and testimonials.
A video for users to engage with.

11. Fast Profits
Brand
Awareness
Targeted
Ads
More
visitors on
your
website
More
Leads
High ROI
Why
Search
Engine
Marketing

12. Google Adwords – Search advertising or Pay per click

13. Google Adwords – Display advertising or Pay per 1000 impressions

14. Average
cost per
click
Clicks Click-
through
rate
Leads Budget
Rs 4.864 1000 1% 10 Rs 4,864
Pay per click advertising budget

16. WHY SEO IS BENEFICIAL TO YOUR BUSINESS
WEBSITE RANKING IMPROVES YOU GET MORE VISITORS
INCREASED PROFITS BRAND TRUST GROWS
AMAZING RETURN ON INVESTMENT

17. SEO
Off Page
SEO
On Page
SEO

19. WHY SOCIAL MEDIA MARKETING IS CRUCIAL
FOR YOUR BUSINESS
Brand Awareness Brand Loyalty
Higher Conversion
Rates
Improved SEO
Increased Inbound Traffic

20. Facebook marketing
Facebook page
for organic
traffic
Targeted paid
advertisements
Facebook
groups for
engagement

21. Instagram marketing
Organic traffic via profile
Targeted paid ads with
specific goals
Instagram stories for
engagement