The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.

1. Wellness
Mandala!

2. Wellness Mandala!
To Wellness!
From Illness!
Move!
Breathe!
Eat!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

3. Wellness Mandala: Dynamics!
External!
Internal!
Eat!
Hardware!
To Wellness!
From Illness!
Move!
Breathe!
Active!
Software!
Passive!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

4. Wellness Mandala: Influence Model!
3. Process!
What are the capabilities
that users need to
succeed in the journey
from illness to wellness?!
5. Capabilities!
1. Motivation!
To Wellness!
What are the resources
that users need to
succeed in the journey
from illness to wellness?!
6. Resources!
What is the intrinsic or
extrinsic motivation to
start the journey from
illness to wellness?!
From Illness!
What are the metrics that
can show users success
in the journey from
illness to wellness?!
What is the process that
can help users succeed
in the journey from
illness to wellness?!
2. Rewards!
What are the intrinsic or
extrinsic rewards to
continue the journey
from illness to wellness?!
4. Metrics!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

5. Wellness Mandala: Rule of Thumb Research!
Practice meditation with
belly breathing for 30+
min. Work out for 30+
minutes to increase heart
rate to 80%+.!
To Wellness!
From Illness!
Sleep!
Move!
Eat small portions, early
and frequently. Eat whole
and natural foods,
preferably proteins,
mostly plants.!
Breathe!
Eat!
Move 10000+ steps, with
30+ minutes of intense
activity. Stand more than
sit and walk every
waking hour.!
Sleep for 8+ hours, with
4+ hours of deep sleep
and 90%+ sleep
efficiency.!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

6. Wellness Mandala: Quantified Self Metrics!
- Weight!
- Body Fat %!
- Body Mass
Index!
- Calories!
- Frequency!
- Composition!
To Wellness!
From Illness!
Move!
- Rate!
- Depth!
- Variability!
Breathe!
Eat!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
- Steps!
- Distance!
- Calories!
- Duration!
- Deep/ REM
Sleep!
- Sleep
Efficiency!

7. Wellness Mandala: Quantified Self Trends!
From quantified self to
quantified families,
offices, spaces and cities!
Internal!
Eat!
From manual entry to
smartphone apps to
wearable devices!
To Wellness!
From Illness!
Move!
Breathe!
External!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

8. Wellness Mandala: Quantified Self Devices!
To Wellness!
From Illness!
Move!
Breathe!
Eat!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Withings Smart Body Analyzer, Nike Fuel Band, Jawbone Up, Fitbit Flex, Mio Alpha Heartrate Monitor!

9. Wellness Mandala: Quantified Self Apps!
To Wellness!
From Illness!
Move!
Breathe!
Eat!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Nike Running, Moves, Runkeeper, Azumio Sleep Time, My Breath Lite, MyFitnessPal, Olik Body Fat, Azumio Instant Heart Rate!

10. Wellness Mandala: Beyond Quantified Self!
To Wellness!
From Illness!
Move!
Breathe!
Eat!
Sleep!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Beddit, Lapka, YouTopia, Scanadu Scout!

11. Population
comparison!
Population
trends!
Personal
measures!
Personal
trends!
One!
Users!
Many!
Wellness Mandala: Quantified Self Scaling!
Regularly!
Once!
Time!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

12. Wellness Mandala: Opportunity Spaces!
To Wellness!
From Illness!
Sleep!
Move!
The complete solution
will include all the ten
elements in the three
circles. !
!
Explore unique
combinations of the
elements in the internal
and external circles, to
create new solutions.!
Breathe!
Eat!
The opportunity space is
expanding from
quantified self to include
quantified families,
offices, spaces and
cities.!
!
Move beyond the internal
circle, to build new
solutions around habits,
systems, places and
spaces.!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!

13. Welcome to
QiCrafting!

14. Welcome to QiCrafting!
QiCrafting is an insights and innovation
consultancy that helps brands find new
opportunities around wellness.!
!
We work with brands in four areas: Brand
Purpose (PurposeCrafting), Brand Futures
(FutureCrafting), Brand Innovation
(ChangeCrafting) and Brand Stories
(StoryCrafting).!
!
Our current research focus is on exploring
emerging opportunities at the intersection
of quantified self and holistic wellness.!

15. The Wellness
Opportunity!

16. Think Wellness, Not
Illness!
People around the world are rethinking
of their health in terms of wellness,
instead of illness. !
!
Pharmaceuticals, healthcare and
insurance brand also have an
opportunity to redefine themselves
around wellness and occupy a bigger
space in people’s minds and hearts.!
Photo from Flickr!

17. Become a Wellness
Brand!
All brand that can help people eat,
move, sleep or breathe better are
wellness brands, even if they don’t know
it yet. !
!
All such brand have an opportunity to
create products, platforms, and
programs that help people in their quest
for wellness.!
Photo from Flickr!

18. Enable Wellness
Choices!
People are taking responsibility for their
own wellness, including diet, exercise,
diagnostic and medication, and
depending less on the healthcare
system. !
!
Brands have an opportunity to create
quantified self gadgets and apps to
enable people to make better wellness
choices and stick to them.!
Photo from Flickr!

19. Craft Wellness
Experiences!
People are seeking out experiences that
enhance their sense of wellness, and
are willing to pay a premium for them.!
!
Brands have an opportunity to create
wellness experiences that connect their
brand essence with a specific aspect of
wellness.!
!
Photo from Flickr!

20. Work With
QiCrafting!

21. Brand Purpose:
PurposeCrafting!
We design wellness retreats to help
marketers re-connect with themselves
and their consumers as people, rediscover their brand’s purpose in relation
to wellness, and re-articulate it around
emerging opportunities in wellness.!
Photo from Flickr!

22. Brand Futures:
FutureCrafting!
We design exploration quests to help
marketers understand early adopters
who are driving the quantified self
movement, and imagine future
scenarios on how technology might
change our relationship with wellness,
and its role in their own businesses.!
Photo from Flickr!

23. Brand Innovation:
ChangeCrafting!
We design innovation challenges to help
marketers use a range of divergence
and convergence tools to co-create new
wellness-themed products and services
with consumers, early adopters and
experts.!
Photo from Flickr!

24. Brand Stories:
StoryCrafting!
We design storytelling workshops to
help marketers engage their consumers
as people, by creating, curating and
crowdsourcing purpose-inspired
wellness-themed brand stories.!
Photo from Flickr!

25. The QiCrafting
Network!

26. The QiCrafting Network!
Gaurav Mishra!
!
Founder and CEO,
QiCrafting!
Shanghai!
Amena Lee
Schlaikjer !
Founder,
The Wellness Works !
Shanghai!
Yan Liu !
!
Founder, !
Ask Lab!
Shanghai!
James Norris!
!
Founder, !
Self Spark!
Singapore!
To learn more about QiCrafting, visit http://qicrafting.com, !
email us at gaurav@qicrafting.com, or call us at +8615618060597.!

27. qicrafting.com!