This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.

1. Cloth Brands

2. Brand
• A brand is a name, term, design, symbol, or
other feature that distinguishes an
organization or product from its rivals in the
eyes of the customer.
• Brands are used in business, marketing, and
advertising.

3. Fashion is about something that
comes from within you.
- Ralph Lauren

4. Clothing brands
• FBB
• Max
• Pantaloons
• Reliance Trends
• Soch
• People
• Levis
• Raymond

5. FBB
India’s fashion Hub
• Fbb has been satisfying the fashion enthusiasts of
India with modern and trendy apparel since the
past eight years.
• India presence in more than 100 cities with over
250 fbb outlets, exclusive and inside Big Bazaar
stores as well.

6. Products Price Place Promotions
Men , women and kids
clothing
• top wears
•Bottom wears
•Ethnic wear
•Western wear
•Sports wear
•Sleep wear
Accessories
Footwear Bags etc
Rs 299-
9999
Big bazar Gokul road
hubli
They have their stores
in malls and also the
products are sold in
big bazar, brand
factory etc
Advertisements by the
well known brand
ambassadors that is
Varun Dhawan, Katrina
Khaif and Diljeet Singh,
Online shopping, sales,
discounts and offers like
buy 2 for 599 etc.
FBB
India’s fashion Hub

8. Max
• Max Fashion is a fashion brand under the banner of
the Dubai based Landmark Group.
• The first Max Fashion store launched in India was
at Indore in 2006.
• The brand has a number of physical stores across the
world, sized typically around 10,000 sq. ft. to 20,000 sq.
ft. that sell the company’s own label for clothing,
footwear, accessories, cosmetics, and home products.

9. Max
products price place promotion
Men Woman kids
•Dresses
•Tees shirts
•Bottom wear
•Sports wear
•Winter wear
•Ethnic wear
More….
Special type of
clothing for
maternity, babyhood
etc
Rs. 449- 5000
Urban Oasis mall
Hubli
Mostly found in
malls .
By advertisements,
Sales, Discounts,
Special offers.

11. Pantaloons
• Pantaloons is a boutique store where the clothing
services is provided to men, women and children.
• This is a store which acts like an umbrella for
different brands like , Ajile, Akkriti, Alto Moda,
Annabelle, Bare Denim, Byford, Candie's New
York, Chalk, Chirpie Pie, Honey, Izabel London,
Poppers, Rangmanch, Richard Parker SF Jeans,
Trishaa, Urban Eagle.

12. Pantaloons
Product price Place Promotions
Men, Woman, kids
•Dresses
•Tees shirts
•Bottom wear
•Sports wear
•Winter wear
•Ethnic wear
More….
Accessories
Foot wear
Bags etc
Rs. 249- 10,000
Rs. 150- 7000
Urban Oasis Mall
Hubli
They are present in
malls , and have
their personal
boutique
By social media
advertisements,
sales, discounts and
different offers like
buy 3 for 999 etc.

14. Reliance Trends
• Reliance Retail Ltd. is a subsidiary company of Reliance
Industries Limited. Founded in 2006 and based in Mumbai, it
is the largest retailer in India in terms of revenue.
• Its retail outlets offer foods, groceries, apparel and footwear,
lifestyle and home improvement products, electronic goods,
and farm implements and inputs.
• Reliance Trends, Reliance Footprint and Reliance Living:
Apparel and Clothing. It had revenues of approx. Rs.
16 billion in financial year 2012-13 with a store count of 287.

15. Reliance Trends
Products price Place Promotions
Men, Woman, kids
•Dresses
•Tees shirts
•Bottom wear
•Sports wear
•Winter wear
•Ethnic wear
More….
Rs. 299 - 5000
Urban Oasis Mall
Hubli
Found in malls
and personal
stores and also
launched
Advertisements ,
discounts, sales, Summer
discounts, Clearance sale
etc .
AJIO -One of the
company’s first forays
into e-commerce – a
fashion website, officially
launched at the Lakme
Fashion Week SS16 with
the philosophy ‘Doubt is
Out’

17. Soch
• Soch is one of the most loved ethnic brands in the
country that mirrors the new-age woman.
• The brand has redefined the traditional Indian
outfit for women of all ages, who effortlessly
balance work and home life looking their best.
• Soch opened its first exclusive store at Forum Mall
Koramangala in the year 2005. Today the brand is
spread across 50 locations in India!

18. Soch
Products Price Place Promotion
•Kurtis
•kurti Suits
•Sarees
•Salwar Kameez
•Bottoms
•Tunics
•Blouses
Only for women
Rs. 699- 10,000
and above
Soch store line
bazar Dharwad.
Red Dot sale,
Discounts , online
website, also
connected with
online shopping
application.

20. People
• Peoples is a defunct chain of department stores located in
the Puget Sound area of Washington.
• The company was founded in 1888 in downtown Tacoma
Washington.
• Products are Clothing, footwear, bedding, furniture,
jewelry, beauty products, and house wares.
• This company has been expanding its business all over the
world

21. People
Products Price Place Promotions
Men and women
clothing
•Top wear
•Bottom wear
•Fashion
Accessories
•Footwear
•Special sizes
Rs. 200- 7999
and above
Urban Oasis
Mall Hubli
They have their
stores in malls
and also
personal stores.
Advertisements, Sales
, online shopping
website, discounts,
collaboration with
different shopping
application , and also
goods are sent to
different boutiques for
sale.

23. Levis
• American clothing company known worldwide for
its Levi's brand of denim jeans.
• Levi Strauss Signature jeans sell are sold in 110
countries.
• Products include jeans, trousers, shorts, shirts,
jackets, sweaters, T-shirts, socks, accessories,
shoes, dresses, skirts, belts, overalls, jumpsuits etc.
Jeans are categorized by fit as: skinny, slim,
straight, boot cut, taper, relaxed, flare etc.

24. Levis
Products Price Place Promotions
Men and Women
•jeans
•Trousers
• shorts
• shirts
• jackets
• sweaters,
• T-shirts
• accessories
• shoes
• dresses,
• skirts,
• belts,
• jumpsuits etc.
Rs 3000-
13,000
Levis store at
Gokul Road
Hubli
Levis has their
personal
stores and also
stores in malls
.
Social media
advertisements,
Yearly Sale ,
Discounts and
different attractive
offers.
These products
are sold in the
stores like
lifestyle,
Pantaloons, Brand
factory etc

26. Raymond
• Raymond Group is an Indian branded fabric and fashion
retailer, incorporated in 1925. It produces suiting fabric,
with a capacity of producing 31 million meters
of wool and wool-blended fabrics.
• A network of over 700 retail shops spread
across India and overseas, in over 200 cities.
• The Brand Trust Report 2014 ranked Raymond at 23rd
among the most trus.ted brands of India

27. Raymond
Products Price Place Promotions
Men clothing
•Fabrics
• Garments
•Suiting
•Shirting
•Apparel
•Designer wear
• Denim
Rs 999 – 3500
and above
Retail shops
spread
across India.
They also have
their own stores
Television
advertisements,
Sales and
discounts.

29. Conclusion
• According to the pervious information of different
clothing brands there are many of different brands
in the market in which some are local brands,
national level brands and international brands.
• We can also say that brands create standards and
gives significant importance to the quality,
durability and value for money which reaches the
demands of the customers and gives satisfaction for
the money spent by them.

30. Make it simple, but significant.
- Don Draper

31. Thank you
By
Gauri Gatade
Soumya C S
Shwetarani
Soumya A G
Wahida B N
Harshita G C