How to Boost Sales for Off-the-Plan Properties.
How to Provide Refreshing Experiences for Property Purchasers.
How to Stop Browsers in the Property Sales Suite.
2. Property Developer – Digital Frontier Capability Presentation
Visualization, Animation, Interactive Tools, Virtual and Augmented Reality
3. Increase Customer Connection with Prospect Glue
• In the following presentation, you will find a whole range of
tools designed to stop the prospect in their tracks.
• Interactive Apps (Apartment Builder)
• Hologram Tables
• Virtual Reality Presentations
• Augmented Reality
• What is the #1 problem when you are surrounded by
competitors?
• How do you stand out from the crowd?
• What is the secret of increasing sales and prospect
visibility?
• Being able to spend more time with the prospect!
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• Those FIRST FEW MINUTES are crucial minutes for any business.
• Instead of a value judgment being made in an instant, you have
that extra time to get the person engaged in the benefits of your
presentation and your project.
• Turning tire kickers, lukewarm lookers and interested buyers into
dotted-line buyers requires interaction.
Exciting Ways to GLUE the Prospect to the Floor
4. Digital Frontier has developed a range of tools specifically for property developers. These tools are designed to be synergistic and work with each other
and to grab potential purchaser’s attention for long enough for your salespeople to do their job – sell.
Having array of arrows in your quiver means tailoring a solution to each individual development and target market.
To make it easy, and so you do not have to scroll through every page on this presentation, the following is a list of those tools with a short description –
click to navigate to the right page.
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Perspectives, Animation, Floor Plans
The traditional bedrock of off-the-plan marketing
Apartment Builder APP
Clever presentation medium and a very powerful selling tool
Interactive Touchscreen Application
Explore the amenities around the development
Super Active LCD Models
A combination of an LCD monitor, stunning silicone dioxide crystal models, and a fully-
interactive multimedia display
Fully Interactive Virtual Reality Presentation
Accurate model of the proposed development in full VR
360° Video
Camera filmed 360o Environment
VR Periscope
360° Video of amenities and unique footage from marketing other properties
360° Panorama Tour
360° Panorama function; Interactive hot spots for audio and visual information
Virtual Building Hologram Model
a virtual building model, as a hologram
Hologram Table
Display digital models of cities or buildings
Remo – The Remote Salesman
Bringing global audiences and buyers into your sales suite digitally.
AR Building Model
Building model is AR marker and activates augmented reality functions and allowing clients to explore
your development
Property Sales App
A geolocation app that brings up the properties that are available in that area with a VR tour
Virtual Sales Suite
The Virtual Sales Suite is a powerful, turn-key solution for selling property off-plan
5. Overview
To be deployed in the buyers home, in the sales suite, in hotel
function rooms, at “pop-up" events, and at major tradeshows,
these solutions are designed to engage in a way that leave
future buyers not only impressed and delighted with their
experience, but uniquely informed about your brand concept and
service offering.
For most consumers, the decision to make a purchase is
made at both a rational and an emotional level.
Enhancing engagements is vital – every contact with the
client is a chance to build a relationship. Real estate
developers need to resonate with clients who choose with
their heart as well as their head.
For almost any industry, the biggest marketing priority is increasing
lead volume and conversions. To do this, real estate developers
must make the guests stay as informative, engaging, and personal
as possible.
For real estate developers, experiential marketing solutions that
utilize the latest in digital communications technology are
becoming more crucial.
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Digital Frontier’s Fee Structure is guaranteed to be extremely cost-effective. Our business model is designed to gain economies of scale – One studio for many products, and being
based in a lower cost, but high technology environment (Chengdu, China) allows us to meet pretty much any budget.
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DIGITAL FRONTIER IS A CREATIVE MEDIA STUDIO.
Visualization, Animation, Virtual Reality, Augmented Reality, 3D Projection & all
forms of Digital Media.
Digital Frontier is a Content Creator – matching hardware technologies with creative
media.
Design, Communication and Realization
10. 10
3D Renderings and Animation
Click to Visit Digital Frontier’s YouTube Channel
https://www.youtube.com/playlist?list=PLZA-2FpBsEZocFlrqgGGFPXjE8uxhsAZl
Boston Seaport Brisbane Sky Tower
12. Interactive Touchscreen Application
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• Hotspots are activated by tapping with the finger
• Different types of information to be shown
• Clients can explore the amenities around the development
• Text Info
• 3D CGI Animation Fly-throughs
• Animated maps showing transport routes
• 360° CGI Viewpoints
Follow link for Interactive Touchscreen Application sample:
https://www.youtube.com/watch?v=1rsLvrA_iMY
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13. Apartment Builder Application
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• Clever presentation medium and a very powerful selling tool
• Multiple schemes - interactive perspective technology
• Interactive floorplans
• Detailed information about development/apartment
• Pricing & reports
• Remote selling
• Multiple languages possible - if you are targeting investors in the booming
Asian market
Follow link for Apartment Builder Application sample:
https://www.youtube.com/watch?v=B0JrG_4aOQQ
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14. Super Active LCD Models
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• A combination of an LCD monitor, stunning silicone dioxide crystal
models, and a fully-interactive multimedia display.
• Communicate not only the scale of a project, but all critical planning
information.
• Usage Footprints, Transport Routes, Building Envelopes, Landscaping
Designs, Shadow Passage, Parking Areas, and much more.
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16. 16
• Visit the amenities of the surrounding areas in virtual reality.
• Present the highlights of the development.
• Clients can decide what they want to see what is important for them.
• Very useful in real estate to put the development into context.
Fully Interactive Virtual Reality Presentation
17. Fully Interactive Virtual Reality Presentation
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• Accurate model of the proposed development, textures, materials, and precise
lighting.
• Model is coded to be fully interactive.
• Click on hot spots to walkthrough, open doors and cupboards, turn on lights,
open the fridge, or even cook a meal.
• Views from windows – walk out onto the balcony and look around.
Follow link for Virtual Reality Presentation sample: https://www.youtube.com/watch?v=qE6OZ4y8USg
18. 360° Video
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• Camera filmed environment
• Can be static or moving camera filming
• Interactive hot spots can be added
• Soundtrack, voiceover; and screen and sub titles can be added
• Viewed with HTC Vive or Pico Goblin stand-alone headset
Follow link for 360° Video sample: https://www.youtube.com/watch?v=XJgvuqhanps
19. VR Periscope
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• 360° Video
• See multiple destinations through the periscope
• Unique footage from interesting properties from around the world
• Periscope will be mounted to the roof
• Customised periscope with HTC Vive headset
More Than One Property to Sell?
20. 360° Panorama Tour
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• 360° Panorama function
• Can be hosted on any server
• Interactive hot spots for audio and visual information
• Best used with Smartphone, Computer
Follow link for 360° Panorama Tour sample: https://www.wearedigitalfrontier.com/waldorf-
astoria/
21. Virtual Building Hologram Model
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• Displaying a virtual building model, as a hologram
• Hololens technology from Microsoft
• View the physical model sitting on the table as if it were a hologram
• The experience is exhilarating but is extremely cost-effective and
transportable
22. Hologram Table
• Display digital models of cities or buildings as miniatures, with the ability to
then zoom in down to single details
• Pick up objects and move them around
• Prepare holographic presentations to convey ideas
• Holograms can be projected up to 60cm high or appear to sink a meter into
the table
• Load models from nearly all 3D sources, including design drawings, point
cloud data, polygon models, laser scans, photogrammetry, and more
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23. Remo – The Remote Salesman
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• Bringing global audiences and buyers into your sale suite digitally.
• Remote Viewing Telepresence Robots, tied into a global network of customers, clients and buyers, extends the
marketplace from local to global at the flick of a switch.
• Where you can visit exhibitions and never leave the office, where you can buy property in other countries and never have
to fly, where you can walk through malls and shops and be sitting on your sofa.
• Remo is a combination of visualization products and robots designed specifically to bring the customer into your place
and feel like they are there in reality.
25. Experiential Marketing
Virtual Reality (VR) and Augmented Reality (AR)
Experiential Marketing tools keep clients engaged with your brand.
Information is retained 300% better through VR and AR than traditional communication because users engage with an immersive environment.
Create a memorable and meaningful experience for your guests with Experiential Marketing.
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26. AR Building Model
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• Professional voice speaking to the client
• Building model is AR marker and activates augmented reality functions
• Invite clients to explore your development
• Ask client-segment-specific questions in order to deliver a more personalized
activation
• Physically lead the user along side of the building model, calling attention to
special features as they visualize onscreen
• Can be linked to online information package
27. Property Sales App
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• A geolocation app that brings up the properties that are available in
that area with a VR tour and all the information required for
consideration – costs, availability, management fees, etc.
• The prospective tenant/purchaser can then drive around a particular
neighborhood and view every thing that is available.
• Prospective Tenants or Purchasers of the space can go through the
VR presentations of the premises that best suit their requirements.
• By viewing a selection of the VR presentations and, then deciding
which are suitable for the requirements, there is a huge saving in the
time taken to show unsuitable sites.
• 360° Video with Hot spots
• 360° Panorama Tour with Hotspots
• Static 360° view points
• Animations
29. Virtual Sales Suite
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Virtual Sales Suite
The Virtual Sales Suite is a powerful, turn-key solution for selling property off-plan.
It transports buyers to the future and lets them tour your completed project. They can explore
furnished units, admire the view from the balcony, and feel the dimensions of the space around
them as they walk around in Full VR.
It is an impactful, memorable experience for the buyer and gives customers the confidence
they need to invest hard-earned cash on unbuilt property.
For More Information:
https://wearedigitalfrontier.com/virtual-sales-suite/
30. The China Connection
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The China Connection
The China Connection is simply the key to adding value to property sales – accessing the vast amount of money
that is being poured into the western property market, by high-net-worth individuals, looking to secure a beachhead
abroad.
Digital Frontier created the ‘China Connection’ to help you sell your property in China.
Tapping into the extensive networks built up over the past 20 years, we bring levels of sophistication to selling your
property here by knowing who to talk to and where to go.
These ‘China Connection Packages’ are all designed around the ‘Virtual Sales Suite’ product – a combination of
different technology tools that allow for remote sales of property.
For More Information
https://wearedigitalfrontier.com/china-connection-for-property-sales/