Personal Information
Entreprise/Lieu de travail
Indianapolis, Indiana Area United States
Profession
Chief Strategy Officer
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.people-path.com
À propos
Over 19 years brand consulting, strategic planning, and consumer research experience. 16+ years experience in digital research & planning. I like talking with people and have been doing so in the service of growing businesses since 1998. It began with my role as a design anthropologist, followed by work in strategic planning for some big ad agencies in SF, Chicago, Indianapolis, and Kansas City. Over the years my curiosity about what makes people tick has been the cornerstone of my work.
I've moderated focus groups and conducted ethnographic studies for a very broad range of products, services and industries including consumer packaged goods, B2B, healthcare, education, and financial ser...
Mots-clés
design research
anthropology
marketing
consumer behavior
ethnography
marketing strategy
marker research
product development
shopper behavior
shopper marketing
Tout plus
Présentations
(1)Personal Information
Entreprise/Lieu de travail
Indianapolis, Indiana Area United States
Profession
Chief Strategy Officer
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.people-path.com
À propos
Over 19 years brand consulting, strategic planning, and consumer research experience. 16+ years experience in digital research & planning. I like talking with people and have been doing so in the service of growing businesses since 1998. It began with my role as a design anthropologist, followed by work in strategic planning for some big ad agencies in SF, Chicago, Indianapolis, and Kansas City. Over the years my curiosity about what makes people tick has been the cornerstone of my work.
I've moderated focus groups and conducted ethnographic studies for a very broad range of products, services and industries including consumer packaged goods, B2B, healthcare, education, and financial ser...
Mots-clés
design research
anthropology
marketing
consumer behavior
ethnography
marketing strategy
marker research
product development
shopper behavior
shopper marketing
Tout plus