Presentation delivered to Institute of People Management Annual Convention, Sun City. Explores changing business context, opportunities for Business and HR.

1. HR Going social
Gaylin Jee
IPM Annual Convention
Sun City
Wednesday 11 November 2012
http://za.linkedin.com/in/gaylinjee
http://twitter.com/#!/GaylinJee
http://pinterest.com/gaylinjee/

2. The day has come.
Retail giant Amazon now sells more Kindle ebooks
than ‘real’ printed books in the United Kingdom.
This session:
- Inflection point
- Going forward, going social: HR‟s role in Leading the Way

3. Changes in the global economy
• shift of economic activity from developed to
developing countries
• increasing awareness of potential in growing and
untapped markets
• increasingly global labour markets
McKinsey Survey 1418 Exec’s around the world, Mar 2010

4. New normal
McKinsey calls the „new normal‟:
 a global world with fewer geographical boundaries
 less predictable economic context
 fierce competition for market, resources, skills and
talent
 rapid technological advancement and innovation
with free flow of information
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5. Welcome to the age of the customer
Source: http://wearesocial.net/blog/2011/06/age-customer/
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6. The only sustainable source of
competitive advantage, the only
defensible position, is to concentrate
on knowledge of and engagement with
customers.
Source: We Are Social

7. Social media
o Allows connection in the age of the customer: engagement
o Profiles: „offer‟ + brand
 purchasing decisions are often made based on the
opinion/word of mouth that a potential customer has of the
owner/employees
Show yourself as credible, tapped in, trustworthy and helpful on
social networks, it will reflect very positively on your
business.

8. Social media
for customer engagement
for continuous personal and professional
learning/development
for professional networking
for knowledge sharing
for collaborative working
for productivity and performance improvement
• Select what is relevant for you
• Start innovating around working and learning more smartly: social
media can help us to find the latest trends, to connect and share latest
thinking and tap into that sharing of thinking, to learn.
• Feed with great content, and think about the guiding principles
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http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html

10. Twitter
Along any axis you measure us, we’re growing
faster than we’ve ever grown before.
Twitter users are sending one billion tweets
every five days and the service now has more
than 200 million registered users.
Twitter chief executive Dick Costolo
Fortune Brainstorm Tech conference, July 2011

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12. SA Stat’s
http://www.digitlab.co.za/files/2012/06/LinkedIn-South-Africa-2012.jpg

13. Conversations between people are nothing new. In fact, they help define what it
means to be human. It’s no surprise then that we’re spending less of our time
consuming broadcast media and more of it having conversations in
communities within social media.
People are talking about brands at all hours of every day, in countless forms of
social media. We increasingly seek out opinions online about products and
services before making purchase decisions. www.wearesocial.com
‘Gone are the work practices that remain the same for long periods, and going
are the formal learning activities to support them, involving hours, if not days,
away from the workplace. Change is now happening over months not years
and according to management guru Professor Gary Hamel of London Business
School, businesses must seek to be nimble, quickly learning and innovating to
ensure they are competitive. This means staff connectivity to current and
relevant information is becoming all the more important.’ Dr Naomi Norman,
EPIC

14. https://twitter.com/JorgenSundberg/status/212143807247032320/photo/1

15. High performers over time?
Mastering the ability to navigate the „new normal‟.
 make sense of complexity and act on insights
 getting better - at connecting, at sensing, at creating,
at learning
 commit to developing employee skills, achieve
business objectives in innovative ways through
technology
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16. Where people add value
working in routines discovering
and within „process‟ connecting
collaborating
HR‟s role:
• facilitate creation of value
• credibility raiser, expert business partner
„HR leading the way‟ moves beyond rhetoric

17. McKinsey – new report
• 4,200 companies analysed
• Social technologies are not a distraction – but boon to
productivity
http://www.fastcompany.com/3000908/13-trillion-price-not-tweeting-
work

18. McKinsey – new report
• companies embracing social tools for functions that go
way beyond marketing and community building
• “improved communications & collaboration within &
across enterprises”
• unlocking ‘dark matter’ in inboxes
• free up expertise trapped in departmental silos
• HR can play a significant role – occupy a unique space –
essential to start moving up this learning curve

19. What is your personal social
media footprint?
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20. 20

21. Social media tools
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22. Pinterest – new kid on the block

23. A FEW IDEAS
Boards pooling resources on specialist
topics
Boards for showcasing products and
services, with pins to website or slide
decks on SlideShare, Vid on YouTube
Boards as portals for showcasing track
record, as individual or company, inc. CSR/I
Boards to support delegate learning post
event
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24. The cure for the common resume
http://re.vu/
• Tool that creates a visual resume.
• Trumps the standard bullet point list of job
titles / roles.
• Allows you to quantify professional
achievements.
• Provides analytics to monitor traffic.
• You can instantly create a resume if you have a
LinkedIn Account.

27. „In a few short years, social technologies have given social
interactions the speed and scale of the Internet... people
around the world constantly use social-media platforms to seek
and share information. Companies use them to reach
consumers in new ways too; by tapping into these
conversations, organizations can generate richer insights and
create precisely targeted messages and offers.
While 72 percent of companies use social technologies in
some way, very few are anywhere near to achieving the full
potential benefit. In fact, the most powerful applications of
social technologies in the global economy are largely
untapped.‟
http://www.mckinsey.com/insights/mgi/research/technology_and_inno
vation/the_social_economy

28. I am not going to predict the future of social networking. But one
thing for sure is that the progression of society and innovation will
be magnified.
What is crucial however is that companies and organisations
utilise these tools here and now, because with this steady
progression ... corporates need to keep up.
Preshan Segers
Memeburn, Tech Savvy Insight and Analysis

29. Inflection point for HR
Going forward, we‟re going social.
What role will HR chose to play in linking
social tech, people and performance?

30. Thank you
http://za.linkedin.com/in/gaylinjee
http://twitter.com/#!/GaylinJee
http://pinterest.com/gaylinjee/
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