1. TagCommander Engage
UNIFY YOUR DATA. ACTIVATE YOUR AUDIENCE
Your marketing and advertising solutions produce and consume more data than ever before. To
support increasingly complex customer journeys and deliver real-time relevance, this data must be
harnessed, interpreted and made actionable.
DATA SHEET | TAGCOMMANDER ENGAGE
LEVERAGE ALL YOUR MARKETING DATA
TagCommander Engage simplifies customer data management and
enables marketers to drive improved audience engagement — in
context, in real-time, and across all touch points.
A module of the broader TagCommander real-time marketing hub,
TagCommander Engage offers marketers a high-performance data
store in the cloud that continuously buffers live data and supports
real-time interactions across all your marketing solutions.
You can continuously onboard, normalise and clean data from any
internal or external source.
MAINTAIN A 360° REAL-TIME VIEW OF INDIVIDUALS
TagCommander gives you access to a unified and actionable view
of unique individuals, appended with their full engagement history.
Visitorsessionscanbeassembledfrominteractionsacrossmultiple
devices. You can correlate visitor-centric and ad-centric data with
CRM data for a better understanding of customer behaviour.
Resulting data and KPIs are available at all times to feed to other
digital analytics or decision support tools.
EXPLORE AND UNLOCK YOUR FULL AUDIENCE
Thanks to an intuitive, visual interface, TagCommander enables
you to explore your full audience.
Identify strategic segments and revenue opportunities. Use any
number of data sources to refine and enrich your segments.
You can then define business rules and set behavioural triggers to
activate your data.
Examples of enhanced tactics made possible by TagCommander
Engage include real-time on-site optimisation, improved email
personalisation, more effective visitor retargeting, or provision of
differentiated customer service.
YOUR COMMAND CENTRE FOR OMNI-CHANNEL
ENGAGEMENT
TagCommander offers you a vendor-neutral environment to
integrate and distribute the data of your chosen marketing and
advertising solutions.
Dataisavailableandactionableoverthetimeperiodofyourchoice.
An in-memory architecture ensures millisecond-level triggers with
billions of events processed monthly.
By intelligently delivering real-time data and context to your
marketing solutions, TagCommander Engage lets you improve your
interactions with customers and prospects.
Channels gain in targeting precision and personalisation — driving
higher engagement and a superior user experience.
