"Statistical research on business tourism. Why is it so important?” Marek Phillips presentation at Smart Metropolis Congress 2013, Gdansk.

1. Statistical research on
business tourism.
Why is it so important?”
Marek Phillips
CAT Publications

2. Agenda
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Who are CAT Publications
Statistics definitions
ICCA statistics
Statistical analysis and Interpretations
What does it mean for Poland

3. CAT Publications
• Publisher of meetings magazines
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we deliver an audience of buyers to our advertisers
M&IT Magazine – UK corporates
AMI Magazine – international associations
Digital products
Statistics used to help sell advertising

5. Statistics definition
• Quantitative report leads to qualitative analysis
– Statistics is the study of the collection, organization,
analysis, interpretation and presentation of data.
– We use Numbers to help define audience
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Reliable, trustworthy,
Used to compare products
Can be analysed in different ways
Show trends: numbers of groups,group sizes
Net worth to destination

6. ICCA Statistics
• ICCA Definition:
International Congress and Convention Association
– The ICCA Statistics Reports are based on the ICCA Association Database, which
means the figures cover meetings organised by international associations which:
– take place on a regular basis
– rotate between a minimum of three countries
– have at least 50 participants
• Define groups
• Annual trends

10. Number of meetings

11. Average number of participants

13. Summary
• Publishers use statistics
• Statistics can be interpreted in different
ways
• ICCA statistics are a good guide to
international association meetings
• Poland has shown a growth of
international conference meetings over the
past 10 years.